Luxury, lies and marketing: shattering the illusions of the luxury brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
[2013]
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 BSB01 |
| Beschreibung: | Translation of the author's Luxe, mensonges & marketing |
| Beschreibung: | 1 Online-Ressource (215 Seiten) Diagramme |
| ISBN: | 9781137264695 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041983366 | ||
| 003 | DE-604 | ||
| 005 | 20190822 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140721s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781137264695 |c Online |9 978-1-137-26469-5 | ||
| 035 | |a (ZDB-30-PQE)ebr10859848 | ||
| 035 | |a (OCoLC)867634973 | ||
| 035 | |a (DE-599)BVBBV041983366 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-188 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a Sicard, Marie-Claude |e Verfasser |0 (DE-588)1028166281 |4 aut | |
| 240 | 1 | 0 | |a Luxe, mensonges & marketing |
| 245 | 1 | 0 | |a Luxury, lies and marketing |b shattering the illusions of the luxury brand |c by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| 264 | 1 | |a Houndmills, Basingstoke, Hampshire |b Palgrave Macmillan |c [2013] | |
| 264 | 4 | |c © 2013 | |
| 300 | |a 1 Online-Ressource (215 Seiten) |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Translation of the author's Luxe, mensonges & marketing | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Luxuries / Social aspects | |
| 650 | 4 | |a Luxuries / Trademarks | |
| 650 | 4 | |a Luxuries / Marketing | |
| 650 | 0 | 7 | |a Soziale Funktion |0 (DE-588)4289518-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Luxusware |0 (DE-588)4192135-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Luxusware |0 (DE-588)4192135-5 |D s |
| 689 | 0 | 1 | |a Soziale Funktion |0 (DE-588)4289518-2 |D s |
| 689 | 0 | 2 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Merill, Trevor Cribben |4 trl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-137-26468-8 |
| 912 | |a ZDB-38-EBR |a ZDB-4-EBA | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027425766 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=759279 |l FUBA1 |p ZDB-4-EBA |q ZDB-4-EBA 2018 |x Aggregator |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1588714 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152385303478272 |
|---|---|
| any_adam_object | |
| author | Sicard, Marie-Claude |
| author2 | Merill, Trevor Cribben |
| author2_role | trl |
| author2_variant | t c m tc tcm |
| author_GND | (DE-588)1028166281 |
| author_facet | Sicard, Marie-Claude Merill, Trevor Cribben |
| author_role | aut |
| author_sort | Sicard, Marie-Claude |
| author_variant | m c s mcs |
| building | Verbundindex |
| bvnumber | BV041983366 |
| collection | ZDB-38-EBR ZDB-4-EBA |
| ctrlnum | (ZDB-30-PQE)ebr10859848 (OCoLC)867634973 (DE-599)BVBBV041983366 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02152nmm a2200529 c 4500</leader><controlfield tag="001">BV041983366</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190822 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140721s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137264695</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-137-26469-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10859848</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)867634973</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041983366</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sicard, Marie-Claude</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1028166281</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Luxe, mensonges & marketing</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Luxury, lies and marketing</subfield><subfield code="b">shattering the illusions of the luxury brand</subfield><subfield code="c">by Marie-Claude Sicard ; translated by Trevor Cribben Merill</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Houndmills, Basingstoke, Hampshire</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (215 Seiten)</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Translation of the author's Luxe, mensonges & marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Luxuries / Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Luxuries / Trademarks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Luxuries / Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Funktion</subfield><subfield code="0">(DE-588)4289518-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Luxusware</subfield><subfield code="0">(DE-588)4192135-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Luxusware</subfield><subfield code="0">(DE-588)4192135-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziale Funktion</subfield><subfield code="0">(DE-588)4289518-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Merill, Trevor Cribben</subfield><subfield code="4">trl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-137-26468-8</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027425766</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=759279</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">ZDB-4-EBA 2018</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1588714</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041983366 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:09:52Z |
| institution | BVB |
| isbn | 9781137264695 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027425766 |
| oclc_num | 867634973 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | 1 Online-Ressource (215 Seiten) Diagramme |
| psigel | ZDB-38-EBR ZDB-4-EBA BSB_PDA_EBR_Kauf ZDB-4-EBA ZDB-4-EBA 2018 ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Sicard, Marie-Claude Verfasser (DE-588)1028166281 aut Luxe, mensonges & marketing Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2013] © 2013 1 Online-Ressource (215 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Translation of the author's Luxe, mensonges & marketing Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion (DE-588)4289518-2 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Electronic books Luxusware (DE-588)4192135-5 s Soziale Funktion (DE-588)4289518-2 s Marketingstrategie (DE-588)4120697-6 s DE-604 Merill, Trevor Cribben trl Erscheint auch als Druck-Ausgabe 978-1-137-26468-8 |
| spellingShingle | Sicard, Marie-Claude Luxury, lies and marketing shattering the illusions of the luxury brand Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion (DE-588)4289518-2 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4289518-2 (DE-588)4192135-5 (DE-588)4120697-6 |
| title | Luxury, lies and marketing shattering the illusions of the luxury brand |
| title_alt | Luxe, mensonges & marketing |
| title_auth | Luxury, lies and marketing shattering the illusions of the luxury brand |
| title_exact_search | Luxury, lies and marketing shattering the illusions of the luxury brand |
| title_full | Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| title_fullStr | Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| title_full_unstemmed | Luxury, lies and marketing shattering the illusions of the luxury brand by Marie-Claude Sicard ; translated by Trevor Cribben Merill |
| title_short | Luxury, lies and marketing |
| title_sort | luxury lies and marketing shattering the illusions of the luxury brand |
| title_sub | shattering the illusions of the luxury brand |
| topic | Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion (DE-588)4289518-2 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Gesellschaft Luxuries / Social aspects Luxuries / Trademarks Luxuries / Marketing Soziale Funktion Luxusware Marketingstrategie |
| work_keys_str_mv | AT sicardmarieclaude luxemensongesmarketing AT merilltrevorcribben luxemensongesmarketing AT sicardmarieclaude luxuryliesandmarketingshatteringtheillusionsoftheluxurybrand AT merilltrevorcribben luxuryliesandmarketingshatteringtheillusionsoftheluxurybrand |