Glossy: ambition, beauty, and the inside story of Emily Weiss's Glossier
"Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London ; Toronto ; Sydney ; New Delhi
One Signal Publishers/Atria, an imprint of Simon & Schuster, Inc.
September 2023
|
| Ausgabe: | First One Signal Publishers/Atria Books hardcover edition |
| Schlagworte: | |
| Zusammenfassung: | "Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "Superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every meeting into an opportunity to fuel her own personal success. Together with her signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a young woman from suburban Connecticut with no real job experience work her way into the bathrooms of the most influential names in the world and build that access into a $1.8 billion business? Is she solely responsible for its success? And why, eight years after her start, at the seeming height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer weaves together in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinationg and secretive company. From fundraising to product launches to unconventional hiring practices, Meltzer exposes the inner workings of Glossier's culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is not only a gripping portrait of one of the most important business leaders of Weiss's time but also a chronicle of an era" -- |
| Beschreibung: | vi, 293 Seiten 22 cm |
| ISBN: | 9781982190606 |
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Datensatz im Suchindex
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| spelling | Meltzer, Marisa 1977- Verfasser (DE-588)1307221459 aut Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier Marisa Meltzer First One Signal Publishers/Atria Books hardcover edition New York ; London ; Toronto ; Sydney ; New Delhi One Signal Publishers/Atria, an imprint of Simon & Schuster, Inc. September 2023 vi, 293 Seiten 22 cm txt rdacontent n rdamedia nc rdacarrier "Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "Superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every meeting into an opportunity to fuel her own personal success. Together with her signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a young woman from suburban Connecticut with no real job experience work her way into the bathrooms of the most influential names in the world and build that access into a $1.8 billion business? Is she solely responsible for its success? And why, eight years after her start, at the seeming height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer weaves together in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinationg and secretive company. From fundraising to product launches to unconventional hiring practices, Meltzer exposes the inner workings of Glossier's culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is not only a gripping portrait of one of the most important business leaders of Weiss's time but also a chronicle of an era" -- Biografie (DE-588)4006804-3 gnd rswk-swf Geschäftsfrau (DE-588)4497812-1 gnd rswk-swf Kosmetikmarkt (DE-588)4032561-1 gnd rswk-swf Kosmetikindustrie (DE-588)4165368-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Weiss, Emily / (Businesswoman) Beauty, Personal Businesswomen / Biography BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Biographies Kosmetikindustrie (DE-588)4165368-3 s Kosmetikmarkt (DE-588)4032561-1 s USA (DE-588)4078704-7 g Geschäftsfrau (DE-588)4497812-1 s Biografie (DE-588)4006804-3 s DE-188 Erscheint auch als Online-Ausgabe 978-1-9821-9062-0 Book tlcgt |
| spellingShingle | Meltzer, Marisa 1977- Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier Biografie (DE-588)4006804-3 gnd Geschäftsfrau (DE-588)4497812-1 gnd Kosmetikmarkt (DE-588)4032561-1 gnd Kosmetikindustrie (DE-588)4165368-3 gnd |
| subject_GND | (DE-588)4006804-3 (DE-588)4497812-1 (DE-588)4032561-1 (DE-588)4165368-3 (DE-588)4078704-7 |
| title | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier |
| title_auth | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier |
| title_exact_search | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier |
| title_exact_search_txtP | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier |
| title_full | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier Marisa Meltzer |
| title_fullStr | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier Marisa Meltzer |
| title_full_unstemmed | Glossy ambition, beauty, and the inside story of Emily Weiss's Glossier Marisa Meltzer |
| title_short | Glossy |
| title_sort | glossy ambition beauty and the inside story of emily weiss s glossier |
| title_sub | ambition, beauty, and the inside story of Emily Weiss's Glossier |
| topic | Biografie (DE-588)4006804-3 gnd Geschäftsfrau (DE-588)4497812-1 gnd Kosmetikmarkt (DE-588)4032561-1 gnd Kosmetikindustrie (DE-588)4165368-3 gnd |
| topic_facet | Biografie Geschäftsfrau Kosmetikmarkt Kosmetikindustrie USA |
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