Marketing and the brand manager:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford u.a.
Pergamon Press
1967
|
| Series: | The essentials of marketing series.
The Commonwealth and international library. |
| Subjects: | |
| Physical Description: | XV, 252 S. graph. Darst. |
| ISBN: | 0082034702 |
Staff View
MARC
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Record in the Search Index
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006238241 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:42:19Z |
| institution | BVB |
| isbn | 0082034702 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003938929 |
| oclc_num | 224505 |
| open_access_boolean | |
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| physical | XV, 252 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Pergamon Press |
| record_format | marc |
| series2 | The essentials of marketing series. The Commonwealth and international library. |
| spelling | Medcalf, Gordon Verfasser aut Marketing and the brand manager Oxford u.a. Pergamon Press 1967 XV, 252 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The essentials of marketing series. The Commonwealth and international library. Produits commerciaux - Gestion Product management |
| spellingShingle | Medcalf, Gordon Marketing and the brand manager Produits commerciaux - Gestion Product management |
| title | Marketing and the brand manager |
| title_auth | Marketing and the brand manager |
| title_exact_search | Marketing and the brand manager |
| title_full | Marketing and the brand manager |
| title_fullStr | Marketing and the brand manager |
| title_full_unstemmed | Marketing and the brand manager |
| title_short | Marketing and the brand manager |
| title_sort | marketing and the brand manager |
| topic | Produits commerciaux - Gestion Product management |
| topic_facet | Produits commerciaux - Gestion Product management |
| work_keys_str_mv | AT medcalfgordon marketingandthebrandmanager |