Empirical investigations on user perception and the effectiveness of persuasive technologies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Logos-Verl.
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | VII, 168 S. graph. Darst. 21 cm |
| ISBN: | 9783832531942 3832531947 |
Internformat
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Datensatz im Suchindex
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IMAGE 1
TABLE O F CONTENTS I
TABLE O F CONTENTS
I INTRODUCTION 1
1.1 OBJECTIVES AND RESEARCH QUESTIONS 2
1.2 RESEARCH PROCESS AND DATA COLLECTION 2
1.3 STRUCTURE O F THE THESIS 4
II PERSUASIVE ENVIRONMENTS 6
II. 1 CASE DESCRIPTION 6
11.2 RELATED WORK 7
11.2.1 THEORETICAL FOUNDATION 7
11.2.2 APPLICATION-SPECIFIC RESEARCH 8
11.3 RESEARCH DESIGN 9
11.4 DATA COLLECTION 14
11.4.1 INSTRUMENT DEVELOPMENT 14
11.4.2 SAMPLE 18
11.5 DATA ANALYSIS 2 0
11.5.1 ANALYSIS METHODOLOGY 2 0
11.5.2 MEASUREMENT MODEL 31
11.5.3 STRUCTURAL MODEL 33
11.5.4 MODERATOR EFFECTS 35
11.5.5 SCENARIO COMPARISON 3 7
11.5.6 EXPLORATORY ANALYSIS 4 0
11.6 DISCUSSION 58
11.6.1 THEORETICAL IMPLICATIONS 58
11.6.2 PRACTICAL IMPLICATIONS 63
11.6.3 LIMITATIONS 65
III PERSUASION PROFILING 67
III. 1 CASE DESCRIPTION 67
111.2 RELATED WORK 6 8
111.2.1 PERSUASIVE STRATEGIES 6 8
111.2.2 INFLUENCING FACTORS FOR THE EFFECTIVENESS O F PERSUASIVE
STRATEGIES 70 111.2.3 INFLUENCE O F INDIVIDUAL DIFFERENCES 72
111.3 RESEARCH DESIGN 73
111.3.1 EXPERIMENTAL DESIGN 73
111.3.2 HYPOTHESES 75
111.4 DATA COLLECTION 76
HTTP://D-NB.INFO/102536161X
IMAGE 2
II TABLE O F CONTENTS
111.4.1 INSTRUMENT DEVELOPMENT: PROFILING QUESTIONNAIRE 76
111.4.2 INSTRUMENT DEVELOPMENT: PERSUASIVE MESSAGES 81
111.4.3 SAMPLE 84
111.5 DATA ANALYSIS 86
111.5.1 ANALYSIS METHODOLOGY 86
111.5.2 MODEL FITTING 9 6
111.5.3 DESCRIPTIVE ANALYSIS 97
111.5.4 EXPERIMENT EVALUATION 101
111.6 DISCUSSION 104
111.6.1 THEORETICAL IMPLICATIONS 104
111.6.2 PRACTICAL IMPLICATIONS 105
111.6.3 LIMITATIONS 106
IV BEHAVIOR-BASED BUSINESS MODELS 107
IV. 1 CASE DESCRIPTION 107
IV.2 RELATED W O R K 108
IV.2.1 INFORMATION ASYMMETRIES IN INSURANCE MARKETS 108
IV.2.2 SOCIO-ECONOMIC IMPACT 110
IV.2.3 BARRIERS TO ADOPTION 111
IV.3 RESEARCH DESIGN 112
IV.4 DATA COLLECTION 122
I V.4.1 INSTRUMENT DEVELOPMENT 122
IV.4.2 SAMPLE 125
IV.5 DATA ANALYSIS 126
IV.5.1 ANALYSIS METHODOLOGY 126
IV.5.2 MEASUREMENT MODEL 127
IV.5.3 STRUCTURAL MODEL 129
IV.5.4 MODERATOR EFFECTS 132
IV.5.5 EXPLORATORY ANALYSIS 133
IV.6 DISCUSSION 138
IV.6.1 THEORETICAL IMPLICATIONS 138
IV.6.2 PRACTICAL IMPLICATIONS 142
IV.7 LIMITATIONS 144
V CONCLUSIONS 147
REFERENCES 151 |
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| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Mayer, Peter 1975- Verfasser (DE-588)1027494331 aut Empirical investigations on user perception and the effectiveness of persuasive technologies submitted by Peter Mayer Berlin Logos-Verl. 2012 VII, 168 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Zugl.: Sankt Gallen, Univ., Diss., 2012 Beeinflussung (DE-588)4005203-5 gnd rswk-swf Technologie (DE-588)4059276-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Akzeptanz (DE-588)4000996-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Technologie (DE-588)4059276-5 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Akzeptanz (DE-588)4000996-8 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4105755&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025683116&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mayer, Peter 1975- Empirical investigations on user perception and the effectiveness of persuasive technologies Beeinflussung (DE-588)4005203-5 gnd Technologie (DE-588)4059276-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Akzeptanz (DE-588)4000996-8 gnd |
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| title | Empirical investigations on user perception and the effectiveness of persuasive technologies |
| title_auth | Empirical investigations on user perception and the effectiveness of persuasive technologies |
| title_exact_search | Empirical investigations on user perception and the effectiveness of persuasive technologies |
| title_full | Empirical investigations on user perception and the effectiveness of persuasive technologies submitted by Peter Mayer |
| title_fullStr | Empirical investigations on user perception and the effectiveness of persuasive technologies submitted by Peter Mayer |
| title_full_unstemmed | Empirical investigations on user perception and the effectiveness of persuasive technologies submitted by Peter Mayer |
| title_short | Empirical investigations on user perception and the effectiveness of persuasive technologies |
| title_sort | empirical investigations on user perception and the effectiveness of persuasive technologies |
| topic | Beeinflussung (DE-588)4005203-5 gnd Technologie (DE-588)4059276-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Akzeptanz (DE-588)4000996-8 gnd |
| topic_facet | Beeinflussung Technologie Verbraucherverhalten Akzeptanz Hochschulschrift |
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