WhatsApp: from a one-to-one messaging app to a global communication platform
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, UK ; Hoboken, NJ, USA
Polity
2024
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| Schriftenreihe: | Digital media and society series
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | x, 208 Seiten Illustrationen |
| ISBN: | 9781509550524 9781509550531 |
Internformat
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Contents Figures and Tables Acknowledgements vi viii Introduction I Why WhatsApp Matters 2 Platform Biography 3 Everyday Uses of WhatsApp 4 WhatsApp Publics 5 WhatsApp Business Model 6 WhatsApp Futures г iS 46 75 104 134 156 Notes References Index 175 181 202
In this book, the authors provide a comprehensive account of WhatsApp's global growth. Charting WhatsApp's evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the trajectory of Meta's industrial development, and how digital economies and social media landscapes are evolving with the rise of'superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications. Amelia Johns is Senior Lecturer in Digital and Social Media at the University of Technology Sydney. Ariadna Matamoros-Fernandez is Senior Lecturer in Digital Media at Queensland University of Technology. Emma Baulch is Associate Professor of Media and Communication in the School of Arts and Social Sciences at Monash University Malaysia. |
| adam_txt |
Contents Figures and Tables Acknowledgements vi viii Introduction I Why WhatsApp Matters 2 Platform Biography 3 Everyday Uses of WhatsApp 4 WhatsApp Publics 5 WhatsApp Business Model 6 WhatsApp Futures г iS 46 75 104 134 156 Notes References Index 175 181 202
In this book, the authors provide a comprehensive account of WhatsApp's global growth. Charting WhatsApp's evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the trajectory of Meta's industrial development, and how digital economies and social media landscapes are evolving with the rise of'superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications. Amelia Johns is Senior Lecturer in Digital and Social Media at the University of Technology Sydney. Ariadna Matamoros-Fernandez is Senior Lecturer in Digital Media at Queensland University of Technology. Emma Baulch is Associate Professor of Media and Communication in the School of Arts and Social Sciences at Monash University Malaysia. |
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| title | WhatsApp from a one-to-one messaging app to a global communication platform |
| title_auth | WhatsApp from a one-to-one messaging app to a global communication platform |
| title_exact_search | WhatsApp from a one-to-one messaging app to a global communication platform |
| title_exact_search_txtP | WhatsApp from a one-to-one messaging app to a global communication platform |
| title_full | WhatsApp from a one-to-one messaging app to a global communication platform Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch |
| title_fullStr | WhatsApp from a one-to-one messaging app to a global communication platform Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch |
| title_full_unstemmed | WhatsApp from a one-to-one messaging app to a global communication platform Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch |
| title_short | WhatsApp |
| title_sort | whatsapp from a one to one messaging app to a global communication platform |
| title_sub | from a one-to-one messaging app to a global communication platform |
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