MediaWriting: print, broadcast, online, and public relations
"Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing...
Gespeichert in:
| Hauptverfasser: | , , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
[2025]
|
| Ausgabe: | Sixth edition |
| Schlagworte: | |
| Zusammenfassung: | "Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting "fake news" and "deep fakes"; Strategies for integrating sound bites into broadcast scripts; New "It Happened to Me" anecdotes from the authors' experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online Instructor and Student Resources are available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources"-- |
| Beschreibung: | xix, 434 Seiten Illustrationen |
| ISBN: | 9781032495811 9781032495804 |
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| 520 | 3 | |a "Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting "fake news" and "deep fakes"; Strategies for integrating sound bites into broadcast scripts; New "It Happened to Me" anecdotes from the authors' experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online Instructor and Student Resources are available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources"-- | |
| 653 | 0 | |a Mass media / Authorship | |
| 653 | 0 | |a Broadcast journalism / Authorship | |
| 653 | 0 | |a Public relations / Authorship | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035103123 | |
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| illustrated | Illustrated |
| indexdate | 2024-12-02T09:02:17Z |
| institution | BVB |
| isbn | 9781032495811 9781032495804 |
| language | English |
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| physical | xix, 434 Seiten Illustrationen |
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| publisher | Routledge |
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| spelling | Silverman, Deborah A. Verfasser (DE-588)1326220837 aut MediaWriting print, broadcast, online, and public relations Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, and Janet E. Ramsey Sixth edition New York, NY Routledge [2025] xix, 434 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting "fake news" and "deep fakes"; Strategies for integrating sound bites into broadcast scripts; New "It Happened to Me" anecdotes from the authors' experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online Instructor and Student Resources are available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources"-- Mass media / Authorship Broadcast journalism / Authorship Public relations / Authorship Journalism / Authorship Journalisme / Art d'écrire Meyer, Brian aut Marren, Joe aut Whitaker, Wayne R. 1940- (DE-588)174024258 aut Smith, Ronald D. 1948- (DE-588)1037400151 aut Ramsey, Janet E. (DE-588)174024266 aut Online version Silverman, Deborah A. Mediawriting 6th edition New York, NY : Routledge, 2024 978-1-003-39450-1 |
| spellingShingle | Silverman, Deborah A. Meyer, Brian Marren, Joe Whitaker, Wayne R. 1940- Smith, Ronald D. 1948- Ramsey, Janet E. MediaWriting print, broadcast, online, and public relations |
| title | MediaWriting print, broadcast, online, and public relations |
| title_auth | MediaWriting print, broadcast, online, and public relations |
| title_exact_search | MediaWriting print, broadcast, online, and public relations |
| title_full | MediaWriting print, broadcast, online, and public relations Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, and Janet E. Ramsey |
| title_fullStr | MediaWriting print, broadcast, online, and public relations Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, and Janet E. Ramsey |
| title_full_unstemmed | MediaWriting print, broadcast, online, and public relations Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, and Janet E. Ramsey |
| title_short | MediaWriting |
| title_sort | mediawriting print broadcast online and public relations |
| title_sub | print, broadcast, online, and public relations |
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