Small business marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 275 S. graph. Darst. |
| ISBN: | 0333990307 0333980751 |
Internformat
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| 245 | 1 | 0 | |a Small business marketing management |c Ian Chaston and Terry Mangles |
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Datensatz im Suchindex
| _version_ | 1804129415789019136 |
|---|---|
| adam_text | CONTENTS
Preface vii
1 Philosophy and Process 1
2 Information Management 20
3 Risk Assessment 44
4 Small Firm Internal Competencies 67
5 Market Positioning and Competitive Advantage 89
6 Marketing Plearning 109
7 Product Management and Innovation 130
8 Promotion 147
9 Pricing and Distribution 172
10 Information and Operations 200
11 Service Marketing 224
12 International Marketing 247
Index 271
v
|
| any_adam_object | 1 |
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| author_role | aut aut |
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| bvnumber | BV014657597 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:04:47Z |
| institution | BVB |
| isbn | 0333990307 0333980751 |
| language | English |
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| spelling | Chaston, Ian Verfasser aut Small business marketing management Ian Chaston and Terry Mangles 1. publ. Basingstoke [u.a.] Palgrave 2002 IX, 275 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 s Marketingmanagement (DE-588)4168907-0 s DE-188 Mangles, Terry Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009949372&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Small business marketing management |
| title_auth | Small business marketing management |
| title_exact_search | Small business marketing management |
| title_full | Small business marketing management Ian Chaston and Terry Mangles |
| title_fullStr | Small business marketing management Ian Chaston and Terry Mangles |
| title_full_unstemmed | Small business marketing management Ian Chaston and Terry Mangles |
| title_short | Small business marketing management |
| title_sort | small business marketing management |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| topic_facet | Marketingmanagement Klein- und Mittelbetrieb |
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