Improving sales and marketing collaboration: a step-by-step guide
Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-market...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Selling and sales force management collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction |
| Beschreibung: | Part of: 2014 digital library Includes bibliographical references (pages 179-183) and index |
| Beschreibung: | Online-Ressource (xviii, 187 pages) |
| ISBN: | 9781606498033 9781606498026 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045876020 | ||
| 003 | DE-604 | ||
| 005 | 20240419 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781606498033 |9 978-1-60649-803-3 | ||
| 020 | |a 9781606498026 |9 978-1-60649-802-6 | ||
| 035 | |a (ZDB-191-BEX)10997458 | ||
| 035 | |a (OCoLC)898491922 | ||
| 035 | |a (DE-599)BVBBV045876020 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-706 | ||
| 082 | 0 | |a 658.81 |2 23 | |
| 100 | 1 | |a Malshe, Avinash. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Improving sales and marketing collaboration |b a step-by-step guide |c Avinash Malshe and Wim Biemans |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2015 | |
| 300 | |a Online-Ressource (xviii, 187 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Selling and sales force management collection | |
| 500 | |a Part of: 2014 digital library | ||
| 500 | |a Includes bibliographical references (pages 179-183) and index | ||
| 520 | |a Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index | ||
| 520 | |a In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction | ||
| 650 | 4 | |a Sales management | |
| 650 | 4 | |a Marketing / Management | |
| 700 | 1 | |a Biemans, Wim G. |d 1960- |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781606498026 |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000310.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031259238 | ||
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000310.html |l FHN01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000310.html |l FWS01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000310.html |l FWS02 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000310.html |l UBY01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 724168 |
|---|---|
| _version_ | 1806188255173935104 |
| any_adam_object | |
| author | Malshe, Avinash Biemans, Wim G. 1960- |
| author_facet | Malshe, Avinash Biemans, Wim G. 1960- |
| author_role | aut aut |
| author_sort | Malshe, Avinash |
| author_variant | a m am w g b wg wgb |
| building | Verbundindex |
| bvnumber | BV045876020 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)10997458 (OCoLC)898491922 (DE-599)BVBBV045876020 |
| dewey-full | 658.81 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.81 |
| dewey-search | 658.81 |
| dewey-sort | 3658.81 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03179nmm a2200481zc 4500</leader><controlfield tag="001">BV045876020</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240419 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606498033</subfield><subfield code="9">978-1-60649-803-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606498026</subfield><subfield code="9">978-1-60649-802-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)10997458</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)898491922</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045876020</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.81</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Malshe, Avinash.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Improving sales and marketing collaboration</subfield><subfield code="b">a step-by-step guide</subfield><subfield code="c">Avinash Malshe and Wim Biemans</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (xviii, 187 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Selling and sales force management collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Part of: 2014 digital library</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 179-183) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Biemans, Wim G.</subfield><subfield code="d">1960-</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781606498026</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000310.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259238</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000310.html</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000310.html</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000310.html</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000310.html</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045876020 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781606498033 9781606498026 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259238 |
| oclc_num | 898491922 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xviii, 187 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Selling and sales force management collection |
| spellingShingle | Malshe, Avinash Biemans, Wim G. 1960- Improving sales and marketing collaboration a step-by-step guide Sales management Marketing / Management |
| title | Improving sales and marketing collaboration a step-by-step guide |
| title_auth | Improving sales and marketing collaboration a step-by-step guide |
| title_exact_search | Improving sales and marketing collaboration a step-by-step guide |
| title_full | Improving sales and marketing collaboration a step-by-step guide Avinash Malshe and Wim Biemans |
| title_fullStr | Improving sales and marketing collaboration a step-by-step guide Avinash Malshe and Wim Biemans |
| title_full_unstemmed | Improving sales and marketing collaboration a step-by-step guide Avinash Malshe and Wim Biemans |
| title_short | Improving sales and marketing collaboration |
| title_sort | improving sales and marketing collaboration a step by step guide |
| title_sub | a step-by-step guide |
| topic | Sales management Marketing / Management |
| topic_facet | Sales management Marketing / Management |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000310.html |
| work_keys_str_mv | AT malsheavinash improvingsalesandmarketingcollaborationastepbystepguide AT biemanswimg improvingsalesandmarketingcollaborationastepbystepguide |