Organizational cultures of remembrance :: exploring the relationships between memory, identity, and image in an automobile company /

Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a b...

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Bibliographische Detailangaben
1. Verfasser: Mai, Daniel, 1984- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin, Germany ; Boston, Massachusetts : De Gruyter, 2015.
Schriftenreihe:Media and cultural memory ; Volume 21.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.
Beschreibung:1 online resource (396 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:3110420686
3110425637
9783110425635
3110420821
9783110420821
9783110420685
ISSN:1613-8961 ;
1613-8961

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