Vijay Mahajan

Vijay Mahajan is the chief executive officer (CEO) of the Rajiv Gandhi Foundation and the director of the Rajiv Gandhi Institute of Contemporary Studies.

Mahajan was the founder of the BASIX Social Enterprise Group which is engaged in livelihood promotion and supported the livelihoods of over three million low income households in over 20 states in India and six developing countries.

Mahajan founded PRADAN, a well-known Indian non-government organization (NGO), in 1982, and worked at PRADAN till the end of 1990. He established VikaSoko Development Exchange in 1991 jointly with his Woodrow Wilson School/Princeton classmates, Thomas Fisher, a British citizen and Geoffey Onegi-Obel, an Ugandan citizen, worked on social enterprises in India and East Africa. They ran VikaSoko till 1996, when Vijay established the first three entities of what later became the BASIX Social Enterprise Group. Provided by Wikipedia
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  1. 1
    Rise of rural consumers in developing countries : harvesting 3 billion aspirations /

    Rise of rural consumers in developing countries : harvesting 3 billion aspirations / by Mahajan, Vijay, 1948-

    Published 2016
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  2. 2
    The Arab world unbound tapping into the power of 350 million consumers

    The Arab world unbound tapping into the power of 350 million consumers by Mahajan, Vijay 1948-

    Published 2012
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  3. 3
    Contemporary perspectives on strategic market planning

    Contemporary perspectives on strategic market planning by Kerin, Roger A., Mahajan, Vijay, Varadarajan, P. R.

    Published 1990
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  4. 4
    The Arab world unbound tapping into the power of 350 million consumers

    The Arab world unbound tapping into the power of 350 million consumers by Mahajan, Vijay

    Published 2012
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  5. 5
    The Arab world unbound tapping into the power of 350 million consumers

    The Arab world unbound tapping into the power of 350 million consumers by Mahajan, Vijay 1948-

    Published 2012
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  6. 6
    Models for innovation diffusion

    Models for innovation diffusion by Mahajan, Vijay, Peterson, Robert A. 1944-

    Published 1996
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  7. 7
    Africa rising how 900 million African consumers offer more than you think

    Africa rising how 900 million African consumers offer more than you think by Mahajan, Vijay

    Published 2009
    Indexes
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  8. 8
    Afrika kommt! der schwarze Kontinent: Jahrhundertchance für Investoren und Unternehmer

    Afrika kommt! der schwarze Kontinent: Jahrhundertchance für Investoren und Unternehmer by Mahajan, Vijay 1948-

    Published 2009
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  9. 9
    The 86 percent solution

    The 86 percent solution by Mahajan, Vijay, Banga, Kamini, Gunther, Robert E. 1960-

    Published 2006
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  10. 10
    The 86 percent solution

    The 86 percent solution by Mahajan, Vijay, Banga, Kamini, Gunther, Robert E. 1960-

    Published 2006
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  11. 11
    Convergence marketing strategies for reaching the new hybrid consumer

    Convergence marketing strategies for reaching the new hybrid consumer by Wind, Yoram, Mahajan, Vijay

    Published 2002
    Indexes
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  12. 12
    Models for innovation diffusion

    Models for innovation diffusion by Mahajan, Vijay, Peterson, Robert A.

    Published 1994
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  13. 13
    Models for innovation diffusion

    Models for innovation diffusion by Mahajan, Vijay, Peterson, Robert A.

    Published 1992
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  14. 14
    New product diffusion models in marketing a review and directions for research

    New product diffusion models in marketing a review and directions for research by Mahajan, Vijay, Muller, Eitan, Bass, Frank M.

    Published 1991
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  15. 15
    Models for innovation diffusion

    Models for innovation diffusion by Mahajan, Vijay 1948-, Peterson, Robert A. 1944-

    Published 1985
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  16. 16
    Systems analysis in health care

    Systems analysis in health care by Mahajan, Vijay

    Published 1979
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  17. 17
    Systems analysis in health care

    Systems analysis in health care

    Published 1979
    Other Authors: “…Mahajan, Vijay…”
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  18. 18
    New-product diffusion models

    New-product diffusion models

    Published 2000
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  19. 19
    Legends in marketing Yoram (Jerry) Wind

    Legends in marketing Yoram (Jerry) Wind by Wind, Yoram 1938-

    Published 2014
    Other Authors: “…Mahajan, Vijay 1948-…”
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