Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill Education
[2015]
|
| Ausgabe: | 14th edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (pages 645-685) and indexes |
| Beschreibung: | XLIII, 717 Seiten Illustrationen, Diagramme 28 cm |
| ISBN: | 9780077861049 0077861043 |
Internformat
MARC
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| 020 | |a 9780077861049 |9 978-0-07-786104-9 | ||
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| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University |
| 250 | |a 14th edition | ||
| 264 | 1 | |a New York |b McGraw-Hill Education |c [2015] | |
| 300 | |a XLIII, 717 Seiten |b Illustrationen, Diagramme |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 645-685) and indexes | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |0 (DE-588)1072043408 |4 aut | |
| 700 | 1 | |a Maccarthy, E. Jerome |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028905330 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Perreault, William D. Cannon, Joseph P. Maccarthy, E. Jerome |
| author_GND | (DE-588)1072043408 |
| author_facet | Perreault, William D. Cannon, Joseph P. Maccarthy, E. Jerome |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV043488756 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)931463653 (DE-599)BVBBV043488756 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 14th edition |
| format | Book |
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| id | DE-604.BV043488756 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:27:03Z |
| institution | BVB |
| isbn | 9780077861049 0077861043 |
| language | English |
| lccn | 013050518 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028905330 |
| oclc_num | 931463653 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XLIII, 717 Seiten Illustrationen, Diagramme 28 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill Education |
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| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University 14th edition New York McGraw-Hill Education [2015] XLIII, 717 Seiten Illustrationen, Diagramme 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 645-685) and indexes Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Verfasser (DE-588)1072043408 aut Maccarthy, E. Jerome Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Cannon, Joseph P. Maccarthy, E. Jerome Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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