Advertising that pulls response:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u. a.
McGraw-Hill
1990
|
| Schriftenreihe: | The John Fraser-Robinson direct marketing series
|
| Schlagworte: | |
| Beschreibung: | XIII, 365 S. Ill. |
| ISBN: | 0077073207 |
Internformat
MARC
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| 264 | 1 | |a London u. a. |b McGraw-Hill |c 1990 | |
| 300 | |a XIII, 365 S. |b Ill. | ||
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Datensatz im Suchindex
| _version_ | 1804120310744612864 |
|---|---|
| any_adam_object | |
| author | MacCorkell, Graeme |
| author_facet | MacCorkell, Graeme |
| author_role | aut |
| author_sort | MacCorkell, Graeme |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV006087001 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)21560225 (DE-599)BVBBV006087001 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006087001 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:40:04Z |
| institution | BVB |
| isbn | 0077073207 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003843555 |
| oclc_num | 21560225 |
| open_access_boolean | |
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| physical | XIII, 365 S. Ill. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The John Fraser-Robinson direct marketing series |
| spelling | MacCorkell, Graeme Verfasser aut Advertising that pulls response Graeme McCorkell London u. a. McGraw-Hill 1990 XIII, 365 S. Ill. txt rdacontent n rdamedia nc rdacarrier The John Fraser-Robinson direct marketing series Advertising Advertising media planning Direktwerbung (DE-588)4122113-8 gnd rswk-swf Direktwerbung (DE-588)4122113-8 s DE-604 |
| spellingShingle | MacCorkell, Graeme Advertising that pulls response Advertising Advertising media planning Direktwerbung (DE-588)4122113-8 gnd |
| subject_GND | (DE-588)4122113-8 |
| title | Advertising that pulls response |
| title_auth | Advertising that pulls response |
| title_exact_search | Advertising that pulls response |
| title_full | Advertising that pulls response Graeme McCorkell |
| title_fullStr | Advertising that pulls response Graeme McCorkell |
| title_full_unstemmed | Advertising that pulls response Graeme McCorkell |
| title_short | Advertising that pulls response |
| title_sort | advertising that pulls response |
| topic | Advertising Advertising media planning Direktwerbung (DE-588)4122113-8 gnd |
| topic_facet | Advertising Advertising media planning Direktwerbung |
| work_keys_str_mv | AT maccorkellgraeme advertisingthatpullsresponse |