Cases in marketing research:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Dryden Press
1982
|
| Schlagworte: | |
| Beschreibung: | 344 S. graph. Darst. |
| ISBN: | 0030576369 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006479089 | ||
| 003 | DE-604 | ||
| 005 | 20210510 | ||
| 007 | t | ||
| 008 | 930210s1982 d||| |||| 00||| eng d | ||
| 020 | |a 0030576369 |9 0-03-057636-9 | ||
| 035 | |a (OCoLC)8395348 | ||
| 035 | |a (DE-599)BVBBV006479089 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3/0722 |2 19 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Zikmund, William G. |d 1943-2002 |e Verfasser |0 (DE-588)12499086X |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing research |c William G. Zikmund ; William J. Lundstrom ; Donald Sciglimpaglia* |
| 264 | 1 | |a Chicago, Ill. |b Dryden Press |c 1982 | |
| 300 | |a 344 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a United States - Market research - Case studies | |
| 650 | 4 | |a Marketing - Recherche - Cas, Études de | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Lundstrom, William J. |e Verfasser |4 aut | |
| 700 | 1 | |a Sciglimpaglia, Donald |d 1945- |e Verfasser |0 (DE-588)170478742 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004116506 | ||
Datensatz im Suchindex
| _version_ | 1804120737920843776 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. 1943-2002 Lundstrom, William J. Sciglimpaglia, Donald 1945- |
| author_GND | (DE-588)12499086X (DE-588)170478742 |
| author_facet | Zikmund, William G. 1943-2002 Lundstrom, William J. Sciglimpaglia, Donald 1945- |
| author_role | aut aut aut |
| author_sort | Zikmund, William G. 1943-2002 |
| author_variant | w g z wg wgz w j l wj wjl d s ds |
| building | Verbundindex |
| bvnumber | BV006479089 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)8395348 (DE-599)BVBBV006479089 |
| dewey-full | 658.8/3/0722 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3/0722 |
| dewey-search | 658.8/3/0722 |
| dewey-sort | 3658.8 13 3722 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV006479089 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:51Z |
| institution | BVB |
| isbn | 0030576369 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004116506 |
| oclc_num | 8395348 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | 344 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Cases in marketing research William G. Zikmund ; William J. Lundstrom ; Donald Sciglimpaglia* Chicago, Ill. Dryden Press 1982 344 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier United States - Market research - Case studies Marketing - Recherche - Cas, Études de Marketing research Case studies USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Lundstrom, William J. Verfasser aut Sciglimpaglia, Donald 1945- Verfasser (DE-588)170478742 aut |
| spellingShingle | Zikmund, William G. 1943-2002 Lundstrom, William J. Sciglimpaglia, Donald 1945- Cases in marketing research United States - Market research - Case studies Marketing - Recherche - Cas, Études de Marketing research Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in marketing research |
| title_auth | Cases in marketing research |
| title_exact_search | Cases in marketing research |
| title_full | Cases in marketing research William G. Zikmund ; William J. Lundstrom ; Donald Sciglimpaglia* |
| title_fullStr | Cases in marketing research William G. Zikmund ; William J. Lundstrom ; Donald Sciglimpaglia* |
| title_full_unstemmed | Cases in marketing research William G. Zikmund ; William J. Lundstrom ; Donald Sciglimpaglia* |
| title_short | Cases in marketing research |
| title_sort | cases in marketing research |
| topic | United States - Market research - Case studies Marketing - Recherche - Cas, Études de Marketing research Case studies |
| topic_facet | United States - Market research - Case studies Marketing - Recherche - Cas, Études de Marketing research Case studies USA Fallstudiensammlung |
| work_keys_str_mv | AT zikmundwilliamg casesinmarketingresearch AT lundstromwilliamj casesinmarketingresearch AT sciglimpagliadonald casesinmarketingresearch |