On media and communication:: an introduction to communication sciences : theory and research
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Den Haag
Acco Leuven
[2017]
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | 457 Seiten Illustrationen |
ISBN: | 9789463443500 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV048460879 | ||
003 | DE-604 | ||
005 | 20220922 | ||
007 | t | ||
008 | 220908s2017 a||| |||| 00||| eng d | ||
020 | |a 9789463443500 |9 978-94-6344-350-0 | ||
035 | |a (OCoLC)1346090535 | ||
035 | |a (DE-599)BVBBV048460879 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-384 | ||
084 | |a AP 13500 |0 (DE-625)6882: |2 rvk | ||
100 | 1 | |a Loisen, Jan |e Verfasser |0 (DE-588)1037734068 |4 aut | |
245 | 1 | 0 | |a On media and communication: |b an introduction to communication sciences : theory and research |c Jan Loisen, Stijn Joye |
264 | 1 | |a Den Haag |b Acco Leuven |c [2017] | |
300 | |a 457 Seiten |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Kommunikationsforschung |0 (DE-588)4114259-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kommunikationswissenschaft |0 (DE-588)4120588-1 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Kommunikationswissenschaft |0 (DE-588)4120588-1 |D s |
689 | 0 | 1 | |a Kommunikationsforschung |0 (DE-588)4114259-7 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Joye, Stijn |0 (DE-588)1239584903 |4 aut | |
856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
999 | |a oai:aleph.bib-bvb.de:BVB01-033838888 |
Datensatz im Suchindex
_version_ | 1804184402399330304 |
---|---|
adam_text | Contents Preface 15 Chapter 1 Introduction 17 Communication sciences in brief 22 Part 1. The history and development of communication sciences and its theoretical foundations 27 Chapter 2 Prolegomena 29 Introduction 29 1. Communication sciences: an academic discipline? 30 2. Communication sciences: a young but hard-to-define discipline 33 3. 3.1 3.2 3.3 3.4 3.5 Common threads A bird’s-eye view on the discipline An emphasis on media communication Multidisciplinarity The importance of historical and social context A critical and scientific approach 36 36 37 38 39 40 4. 4.1 4.1.1 4.1.2 4.1.3 4-2 4.2.1 4.2.2 Paradigmatic struggles and theoretical diversity in communication sciences The paradigm concept Paradigms and paradigm shifts Paradigms in social sciences Paradigms in communication sciences Theory formation in communication sciences The notion of ‘theory’ The classification of theory formation 41 41 41 43 44 48 49 51
б 5. 5.1 5.2 5.3 5.4 Contents Central themes in communication sciences Power Social integration and identity Social change and the double dimension of media Space and time 54 54 57 60 63 Chapter 3 The building blocks of a discipline and a practice 65 Introduction 65 1. 1.1 1.2 1.2.1 1.2.2 The sign as the basis for meaningful communication Semiotics Signs, sign systems and sign classifications Sign systems Sign classifications 65 66 67 68 70 2. 2.1 2.2 2.2.1 2.2.2 2.2.3 2.3 2.4 2.5 2.6 2.7 Elements of the communication process 71 72 73 74 74 75 75 78 80 82 83 3. 3.1 3.2 3.3 3.4 3.5 Different perspectives of the communication process The transmission model The ritual model or expressive model The attention perspective or publicity model The reception model 4. 4.1 4.2 4.3 4.4 Forms of communication Intrapersonal communication Communicator Message The referential or content aspect The expressive or form aspect The relational or appealing aspect Encoding and decoding Transmission, channel and medium Receiver A circular communication process: Oomkes’ process model When is a communication process successful? Two theoretical schools Interpersonal communication Mass communication Non-verbal communication (meta-communication) 84 84 85 85 86 87 88 88 89 90 91
Contents 7 Chapter 4 A history oi medio, mmmmmm end mmmmmm mientes 95 Introduction 95 1. 1.1 1.1.1 1.1.2 1.2 1.2.1 1.2.2 1.3 1.3.1 1.3.2 1.4 1,4.1 1.4.2 1.4.3 1.4.4 1.4.5 1.5 Media history: media and/in social change 95 The forerunners of communication and media technologies: oral and written culture 97 Oral culture: spoken language 97 Written culture 99 Printed media 102 Printing 103 Newspapers and the daily press 105 Images and visual media 107 Registering the image: photography 107 The illusion of movement: film and cinema 109 The telecommunication era 111 The registration of sound on the gramophone 111 Radio 112 From the big screen to the little screen: television 113 Telegraphy: from the optical to the electronic 115 Telephony 116 Present-day communication: the era of digitalization, convergence and globalization 117 2. 2.1 2.2 The origins and development of communication sciences as a discipline The forerunners in thinking about communication The current state of affairs 118 119 121 3. Conclusion 123 Chapter 5 Coming of age: research into media and communication in the first half of the 20th century 125 Introduction 125 1. 1.1 1.2 1.3 1.3.1 1.3.2 Mass society Contextualization Radio and the power of themedia Concepts and ideas in thinkingabout mass society Sociological approaches Psychological approaches 126 126 129 131 131 134
8 ► Contents 1.4 1.5 Mass society theory Criticism and evaluation 137 140 2. 2.1 2.2 2.3 Propaganda Lasswell’s theory of propaganda The paradigm of critical propaganda studies The paradigmatic battle 144 145 147 150 3. 3.1 3.2 The institutionalization of communication sciences Founding fathers Administrative and critical research 153 154 156 4. 4.1 4.2 4.3 Communication models Models of the communication process as a tool Lasswell’s communication model (1948) Shannon and Weaver’s communication model(1949) 157 158 159 161 Chapter 6 The rapid rise and blossoming of communication sciences: pendulum movements in the mainstream paradigm 165 Introduction 165 1. 1.1 1.1.1 1.1.2 1.1.3 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.3 1.4 1.4.1 1.4.2 1.4.3 1.4.4 1.4.5 The basis of communication sciences: lending from other disciplines Functionalism and functionalist media theory Functionalism: origins and assumptions Functionalist media theory: the functions of media Criticisms The action-focused approach and interpretativetheory Symbolic interactionism Phenomenology Ethnomethodology Interpretative theories Psychology and cognitive dissonance Socio-linguistics Relevance for media and communication Language as a heterogeneous concept: ‘langue’and ‘parole’ Speech communities The Sapir-Whorf hypothesis Bernstein’s code theory or deficit hypothesis 166 166 167 168 171 172 172 175 176 176 178 180 180 182 183 184 185 2. 2.1 Communication models Newcomb’s balance model or ABX model (1953) 187 187
Contents շշ շ з 2.4 3. 3.1 3.1.1 3.1.2 3.1.3 3.2 3.2.1 3.2.2 3.2.3 Schramm’s communication model (1954) Gerbner’s communication model (1956) Jakobson’s communication model (1960) Media and audience: from powerful media to ‘limited effects’ and back again Media with limited power Two-step and multi-step flow Mediating factors Uses and gratifications Powerful media: the sequel Agenda-setting Cultivation The spiral of silence 9 188 190 191 194 194 195 196 197 199 199 201 202 Chapter 7 The alternative critical paradigm 205 Introduction 205 1. 1.1 1.2 1.3 1.4 Marxist approaches 2. 2.1 2.2 2.3 2.4 Critical theory and the Frankfurter Schule 3. 3.1 3.2 3.3 3.4 4. 4.1 4.2 4.2.1 4.2.2 Basic elements Substructure and superstructure Media Criticisms Origins and research programme The cultural dimension and the functioning of the culture industry The political dimension and the decay of the public sphere Criticism The political economy of communication Critical political economy Focus and research domains Research programme Criticisms Cultural studies Origin Two paradigms Structuralism Culturalism 205 206 207 210 213 214 214 216 219 223 224 224 225 227 232 233 233 235 235 238
10 ► Contents 4.3 4.4 Research programme Criticisms 241 244 5. 5.1 5.2 5.3 Post-approaches Post-structuralism Creative consumption Post-modernism 245 245 249 253 Chapter 8 New times, new media and new theories? 257 Introduction 257 1. Media and communication technology: a research no-man’s֊land? 259 2. 2.1 2.2 Medium-technological approaches: The Toronto School The bias of communication The medium is the message 265 265 268 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 Information society theory Different approaches to the information society The network society A new technological paradigm as the basis of the network society The role of the network Globalizing tendencies and the role of the state Cultural and political dimensions of the network society Criticisms 275 276 279 280 281 283 284 287 4. 4.1 4.2 4.3 ‘New’ media theories New media theory Practice theory Mediatization 288 289 290 292 Chapter 9 Social scientific media theories:thekey aspects 295 Introduction 295 1. Four things you didn’t know about (media) theory 295 2. 2.1 2.2 Social scientific media theories: a short summary Mass society theory Functionalist media theory 298 299 300
Contents 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 Frankfurter Schule The political economy of communication Cultural studies Postmodernism Medium technological theories Information society theory Practice theory New media theory Mediatization Four waves in thinking about media and the receiver ЗОЇ 302 303 304 305 305 306 307 307 308 3. Conclusion: the three axes of media theory 309 2.3 շ4 s ■ 11 Part 2. Areas of interest within communication sciences 313 Chapter 10 The communicator: a media-sociological perspective on media organizations, gatekeepers and professionals 315 Introduction 315 1. 1.1 1.2 A media-sociological perspective on the communicator Media systems Media institutions and media organizations 316 316 318 2. Communicator studies: a typology 321 3. 3.1 3.2 Gatekeeping and gatewatching The second generation of gatekeeping research News values and selection factors 325 326 328 4. The vocational role and the professionalization of the communicator 334 Chapter 11 ‘It’s the media economy, stupid’: the basic principles of media economy 339 Introduction 339 1· 1.1 340 340 The basic economic principles of media Use and exchange value
12 ► Contents 1.2 1.3 1.4 1.5 Two-sided markets The distinctive characteristics of media products Risky business and the media cost structure Economies of scale and economies of scope 342 345 348 349 2. 2.1 2.2 2.3 2.4 Strategies in response to the risky media business Audience maximization and building up a cultural repertoire Creating artificial scarcity Control over distribution ‘Big is beautiful’: concentration and integration 351 351 353 353 354 3. 3.1 3.2 3.3 3.4 The new media economy Moore’s Law and Metcalfe’s Law The long tail Multi-sided markets and platformization Continuity 357 358 359 361 363 Chapter 12 Media, norms and policy: complex fields of tension 365 Introduction 365 1. 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.2 Normative models Four Theories of the Press The authoritarian model The Soviet-communist model The libertarian or free press model The social responsibility model Supplementary concepts 366 366 366 367 369 371 373 2. 2.1 2.2 Media policy Media policy and the I, I I mix Fields of tension in media policy 375 376 377 3. 3.1 3.2 3.2.1 3.2.2 3.3 The normative aspects of media Different sources of normative expectations Media and the public interest The public interest and media structure The public interest and media content Accountability frameworks and relationships 379 380 382 383 384 386
Contents Chapter 13 Conten t IS -ge, íepícbCilcGiciOtt ՆԱ11Աէ֊_ Introduction 1. 1.1 1.2 Content analysis Quantitative content analysis Qualitative content analysis 4 13 393 393 393 394 395 397 398 401 404 406 2. 2.1 2.2 2.3 2.4 Representation and media Representation: reflection or distortion? 3. 3.1 3.2 Different forms of media content Genre Media logic and media format 409 409 411 4. 4.1 4.2 4.3 Culture A definition of culture Culture and communication Culture, sub-culture and identity 412 413 414 416 Stereotyping and typing The importance of representation in media Representation investigated: framing and framing analysis Chapter 14 The receiver: research into the audience and persuasive communication 419 Introduction 419 1. Who or what is the receiver? 419 2. Developments in audience research 421 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.2.4 Persuasive communication Clarification of the concept The basic models of persuasive communication The basic models of Hovland, Janis and Kelley and McGuire 424 424 425 425 427 428 430 Kelman’s model The elaboration likelihood model The limited capacity model Bibliography
Communication and media are essential and ubiquitous aspects of our daily lives and society. Yet, we do not always seem to know what communication is, how it operates, which impact it holds and even how to aptly describe it. Acknowledging this black box , On Media and Communication provides the reader with a broad and profound overview of the scholarly field of communication sciences. It offers a basic introduction to the paradigms, theories and research strands while also approaching the young discipline from a historical perspective. Issues of power, social integration and identity in relation to media are central points of discussion in this book volume and are illustrated by a rich number of topical cases from the international scene of media and communication. Students from the fields of social sciences and humanities as well as everyone with an interest in the role and practice of media in our contemporary world will find this handbook to be a useful and accessible introduction to a rapidly developing field of research and theoretical inquiry.
|
adam_txt |
Contents Preface 15 Chapter 1 Introduction 17 Communication sciences in brief 22 Part 1. The history and development of communication sciences and its theoretical foundations 27 Chapter 2 Prolegomena 29 Introduction 29 1. Communication sciences: an academic discipline? 30 2. Communication sciences: a young but hard-to-define discipline 33 3. 3.1 3.2 3.3 3.4 3.5 Common threads A bird’s-eye view on the discipline An emphasis on media communication Multidisciplinarity The importance of historical and social context A critical and scientific approach 36 36 37 38 39 40 4. 4.1 4.1.1 4.1.2 4.1.3 4-2 4.2.1 4.2.2 Paradigmatic struggles and theoretical diversity in communication sciences The paradigm concept Paradigms and paradigm shifts Paradigms in social sciences Paradigms in communication sciences Theory formation in communication sciences The notion of ‘theory’ The classification of theory formation 41 41 41 43 44 48 49 51
б 5. 5.1 5.2 5.3 5.4 Contents Central themes in communication sciences Power Social integration and identity Social change and the double dimension of media Space and time 54 54 57 60 63 Chapter 3 The building blocks of a discipline and a practice 65 Introduction 65 1. 1.1 1.2 1.2.1 1.2.2 The sign as the basis for meaningful communication Semiotics Signs, sign systems and sign classifications Sign systems Sign classifications 65 66 67 68 70 2. 2.1 2.2 2.2.1 2.2.2 2.2.3 2.3 2.4 2.5 2.6 2.7 Elements of the communication process 71 72 73 74 74 75 75 78 80 82 83 3. 3.1 3.2 3.3 3.4 3.5 Different perspectives of the communication process The transmission model The ritual model or expressive model The attention perspective or publicity model The reception model 4. 4.1 4.2 4.3 4.4 Forms of communication Intrapersonal communication Communicator Message The referential or content aspect The expressive or form aspect The relational or appealing aspect Encoding and decoding Transmission, channel and medium Receiver A circular communication process: Oomkes’ process model When is a communication process successful? Two theoretical schools Interpersonal communication Mass communication Non-verbal communication (meta-communication) 84 84 85 85 86 87 88 88 89 90 91
Contents 7 Chapter 4 A history oi medio, mmmmmm end mmmmmm mientes 95 Introduction 95 1. 1.1 1.1.1 1.1.2 1.2 1.2.1 1.2.2 1.3 1.3.1 1.3.2 1.4 1,4.1 1.4.2 1.4.3 1.4.4 1.4.5 1.5 Media history: media and/in social change 95 The forerunners of communication and media technologies: oral and written culture 97 Oral culture: spoken language 97 Written culture 99 Printed media 102 Printing 103 Newspapers and the daily press 105 Images and visual media 107 Registering the image: photography 107 The illusion of movement: film and cinema 109 The telecommunication era 111 The registration of sound on the gramophone 111 Radio 112 From the big screen to the little screen: television 113 Telegraphy: from the optical to the electronic 115 Telephony 116 Present-day communication: the era of digitalization, convergence and globalization 117 2. 2.1 2.2 The origins and development of communication sciences as a discipline The forerunners in thinking about communication The current state of affairs 118 119 121 3. Conclusion 123 Chapter 5 Coming of age: research into media and communication in the first half of the 20th century 125 Introduction 125 1. 1.1 1.2 1.3 1.3.1 1.3.2 Mass society Contextualization Radio and the power of themedia Concepts and ideas in thinkingabout mass society Sociological approaches Psychological approaches 126 126 129 131 131 134
8 ► Contents 1.4 1.5 Mass society theory Criticism and evaluation 137 140 2. 2.1 2.2 2.3 Propaganda Lasswell’s theory of propaganda The paradigm of critical propaganda studies The paradigmatic battle 144 145 147 150 3. 3.1 3.2 The institutionalization of communication sciences Founding fathers Administrative and critical research 153 154 156 4. 4.1 4.2 4.3 Communication models Models of the communication process as a tool Lasswell’s communication model (1948) Shannon and Weaver’s communication model(1949) 157 158 159 161 Chapter 6 The rapid rise and blossoming of communication sciences: pendulum movements in the mainstream paradigm 165 Introduction 165 1. 1.1 1.1.1 1.1.2 1.1.3 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.3 1.4 1.4.1 1.4.2 1.4.3 1.4.4 1.4.5 The basis of communication sciences: lending from other disciplines Functionalism and functionalist media theory Functionalism: origins and assumptions Functionalist media theory: the functions of media Criticisms The action-focused approach and interpretativetheory Symbolic interactionism Phenomenology Ethnomethodology Interpretative theories Psychology and cognitive dissonance Socio-linguistics Relevance for media and communication Language as a heterogeneous concept: ‘langue’and ‘parole’ Speech communities The Sapir-Whorf hypothesis Bernstein’s code theory or deficit hypothesis 166 166 167 168 171 172 172 175 176 176 178 180 180 182 183 184 185 2. 2.1 Communication models Newcomb’s balance model or ABX model (1953) 187 187
Contents շշ շ з 2.4 3. 3.1 3.1.1 3.1.2 3.1.3 3.2 3.2.1 3.2.2 3.2.3 Schramm’s communication model (1954) Gerbner’s communication model (1956) Jakobson’s communication model (1960) Media and audience: from powerful media to ‘limited effects’ and back again Media with limited power Two-step and multi-step flow Mediating factors Uses and gratifications Powerful media: the sequel Agenda-setting Cultivation The spiral of silence 9 188 190 191 194 194 195 196 197 199 199 201 202 Chapter 7 The alternative critical paradigm 205 Introduction 205 1. 1.1 1.2 1.3 1.4 Marxist approaches 2. 2.1 2.2 2.3 2.4 Critical theory and the Frankfurter Schule 3. 3.1 3.2 3.3 3.4 4. 4.1 4.2 4.2.1 4.2.2 Basic elements Substructure and superstructure Media Criticisms Origins and research programme The cultural dimension and the functioning of the culture industry The political dimension and the decay of the public sphere Criticism The political economy of communication Critical political economy Focus and research domains Research programme Criticisms Cultural studies Origin Two paradigms Structuralism Culturalism 205 206 207 210 213 214 214 216 219 223 224 224 225 227 232 233 233 235 235 238
10 ► Contents 4.3 4.4 Research programme Criticisms 241 244 5. 5.1 5.2 5.3 Post-approaches Post-structuralism Creative consumption Post-modernism 245 245 249 253 Chapter 8 New times, new media and new theories? 257 Introduction 257 1. Media and communication technology: a research no-man’s֊land? 259 2. 2.1 2.2 Medium-technological approaches: The Toronto School The bias of communication The medium is the message 265 265 268 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 Information society theory Different approaches to the information society The network society A new technological paradigm as the basis of the network society The role of the network Globalizing tendencies and the role of the state Cultural and political dimensions of the network society Criticisms 275 276 279 280 281 283 284 287 4. 4.1 4.2 4.3 ‘New’ media theories New media theory Practice theory Mediatization 288 289 290 292 Chapter 9 Social scientific media theories:thekey aspects 295 Introduction 295 1. Four things you didn’t know about (media) theory 295 2. 2.1 2.2 Social scientific media theories: a short summary Mass society theory Functionalist media theory 298 299 300
Contents 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 Frankfurter Schule The political economy of communication Cultural studies Postmodernism Medium technological theories Information society theory Practice theory New media theory Mediatization Four waves in thinking about media and the receiver ЗОЇ 302 303 304 305 305 306 307 307 308 3. Conclusion: the three axes of media theory 309 2.3 շ4 s ■ 11 Part 2. Areas of interest within communication sciences 313 Chapter 10 The communicator: a media-sociological perspective on media organizations, gatekeepers and professionals 315 Introduction 315 1. 1.1 1.2 A media-sociological perspective on the communicator Media systems Media institutions and media organizations 316 316 318 2. Communicator studies: a typology 321 3. 3.1 3.2 Gatekeeping and gatewatching The second generation of gatekeeping research News values and selection factors 325 326 328 4. The vocational role and the professionalization of the communicator 334 Chapter 11 ‘It’s the media economy, stupid’: the basic principles of media economy 339 Introduction 339 1· 1.1 340 340 The basic economic principles of media Use and exchange value
12 ► Contents 1.2 1.3 1.4 1.5 Two-sided markets The distinctive characteristics of media products Risky business and the media cost structure Economies of scale and economies of scope 342 345 348 349 2. 2.1 2.2 2.3 2.4 Strategies in response to the risky media business Audience maximization and building up a cultural repertoire Creating artificial scarcity Control over distribution ‘Big is beautiful’: concentration and integration 351 351 353 353 354 3. 3.1 3.2 3.3 3.4 The new media economy Moore’s Law and Metcalfe’s Law The long tail Multi-sided markets and platformization Continuity 357 358 359 361 363 Chapter 12 Media, norms and policy: complex fields of tension 365 Introduction 365 1. 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.2 Normative models Four Theories of the Press The authoritarian model The Soviet-communist model The libertarian or free press model The social responsibility model Supplementary concepts 366 366 366 367 369 371 373 2. 2.1 2.2 Media policy Media policy and the I, I I mix Fields of tension in media policy 375 376 377 3. 3.1 3.2 3.2.1 3.2.2 3.3 The normative aspects of media Different sources of normative expectations Media and the public interest The public interest and media structure The public interest and media content Accountability frameworks and relationships 379 380 382 383 384 386
Contents Chapter 13 Conten t IS -ge, íepícbCilcGiciOtt ՆԱ11Աէ֊_ Introduction 1. 1.1 1.2 Content analysis Quantitative content analysis Qualitative content analysis 4 13 393 393 393 394 395 397 398 401 404 406 2. 2.1 2.2 2.3 2.4 Representation and media Representation: reflection or distortion? 3. 3.1 3.2 Different forms of media content Genre Media logic and media format 409 409 411 4. 4.1 4.2 4.3 Culture A definition of culture Culture and communication Culture, sub-culture and identity 412 413 414 416 Stereotyping and typing The importance of representation in media Representation investigated: framing and framing analysis Chapter 14 The receiver: research into the audience and persuasive communication 419 Introduction 419 1. Who or what is the receiver? 419 2. Developments in audience research 421 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.2.4 Persuasive communication Clarification of the concept The basic models of persuasive communication The basic models of Hovland, Janis and Kelley and McGuire 424 424 425 425 427 428 430 Kelman’s model The elaboration likelihood model The limited capacity model Bibliography
Communication and media are essential and ubiquitous aspects of our daily lives and society. Yet, we do not always seem to know what communication is, how it operates, which impact it holds and even how to aptly describe it. Acknowledging this 'black box', On Media and Communication provides the reader with a broad and profound overview of the scholarly field of communication sciences. It offers a basic introduction to the paradigms, theories and research strands while also approaching the young discipline from a historical perspective. Issues of power, social integration and identity in relation to media are central points of discussion in this book volume and are illustrated by a rich number of topical cases from the international scene of media and communication. Students from the fields of social sciences and humanities as well as everyone with an interest in the role and practice of media in our contemporary world will find this handbook to be a useful and accessible introduction to a rapidly developing field of research and theoretical inquiry. |
any_adam_object | 1 |
any_adam_object_boolean | 1 |
author | Loisen, Jan Joye, Stijn |
author_GND | (DE-588)1037734068 (DE-588)1239584903 |
author_facet | Loisen, Jan Joye, Stijn |
author_role | aut aut |
author_sort | Loisen, Jan |
author_variant | j l jl s j sj |
building | Verbundindex |
bvnumber | BV048460879 |
classification_rvk | AP 13500 |
ctrlnum | (OCoLC)1346090535 (DE-599)BVBBV048460879 |
discipline | Allgemeines |
discipline_str_mv | Allgemeines |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01752nam a2200361 c 4500</leader><controlfield tag="001">BV048460879</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220922 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">220908s2017 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789463443500</subfield><subfield code="9">978-94-6344-350-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1346090535</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048460879</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 13500</subfield><subfield code="0">(DE-625)6882:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Loisen, Jan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1037734068</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">On media and communication:</subfield><subfield code="b">an introduction to communication sciences : theory and research</subfield><subfield code="c">Jan Loisen, Stijn Joye</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Den Haag</subfield><subfield code="b">Acco Leuven</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">457 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsforschung</subfield><subfield code="0">(DE-588)4114259-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationswissenschaft</subfield><subfield code="0">(DE-588)4120588-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kommunikationswissenschaft</subfield><subfield code="0">(DE-588)4120588-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikationsforschung</subfield><subfield code="0">(DE-588)4114259-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Joye, Stijn</subfield><subfield code="0">(DE-588)1239584903</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Augsburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Augsburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033838888</subfield></datafield></record></collection> |
id | DE-604.BV048460879 |
illustrated | Illustrated |
index_date | 2024-07-03T20:33:32Z |
indexdate | 2024-07-10T09:38:46Z |
institution | BVB |
isbn | 9789463443500 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033838888 |
oclc_num | 1346090535 |
open_access_boolean | |
owner | DE-384 |
owner_facet | DE-384 |
physical | 457 Seiten Illustrationen |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Acco Leuven |
record_format | marc |
spelling | Loisen, Jan Verfasser (DE-588)1037734068 aut On media and communication: an introduction to communication sciences : theory and research Jan Loisen, Stijn Joye Den Haag Acco Leuven [2017] 457 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Kommunikationswissenschaft (DE-588)4120588-1 s Kommunikationsforschung (DE-588)4114259-7 s DE-604 Joye, Stijn (DE-588)1239584903 aut Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
spellingShingle | Loisen, Jan Joye, Stijn On media and communication: an introduction to communication sciences : theory and research Kommunikationsforschung (DE-588)4114259-7 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
subject_GND | (DE-588)4114259-7 (DE-588)4120588-1 |
title | On media and communication: an introduction to communication sciences : theory and research |
title_auth | On media and communication: an introduction to communication sciences : theory and research |
title_exact_search | On media and communication: an introduction to communication sciences : theory and research |
title_exact_search_txtP | On media and communication: an introduction to communication sciences : theory and research |
title_full | On media and communication: an introduction to communication sciences : theory and research Jan Loisen, Stijn Joye |
title_fullStr | On media and communication: an introduction to communication sciences : theory and research Jan Loisen, Stijn Joye |
title_full_unstemmed | On media and communication: an introduction to communication sciences : theory and research Jan Loisen, Stijn Joye |
title_short | On media and communication: |
title_sort | on media and communication an introduction to communication sciences theory and research |
title_sub | an introduction to communication sciences : theory and research |
topic | Kommunikationsforschung (DE-588)4114259-7 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
topic_facet | Kommunikationsforschung Kommunikationswissenschaft |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838888&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT loisenjan onmediaandcommunicationanintroductiontocommunicationsciencestheoryandresearch AT joyestijn onmediaandcommunicationanintroductiontocommunicationsciencestheoryandresearch |