Strategic writing: multimedia writing for public relations, advertising and more
"Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing t...
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
[2024]
|
| Ausgabe: | Sixth edition |
| Schlagworte: | |
| Zusammenfassung: | "Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot"-- |
| Beschreibung: | xi, 340 Seiten Illustrationen 27 cm |
| ISBN: | 9781032461052 9781032461069 |
Internformat
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| 520 | 3 | |a "Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot"-- | |
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Datensatz im Suchindex
| _version_ | 1805083879449559040 |
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| adam_text | |
| any_adam_object | |
| author | Hendershot, Angie Loewen, Lisa Marsh, Charles 1955- Guth, David Short, Bonnie Poovey |
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| author_facet | Hendershot, Angie Loewen, Lisa Marsh, Charles 1955- Guth, David Short, Bonnie Poovey |
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| author_sort | Hendershot, Angie |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV049729691 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:55:34Z |
| institution | BVB |
| isbn | 9781032461052 9781032461069 |
| language | English |
| oclc_num | 1443589338 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | xi, 340 Seiten Illustrationen 27 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Hendershot, Angie Verfasser aut Strategic writing multimedia writing for public relations, advertising and more Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth and Bonnie Poovey Short Sixth edition New York ; London Routledge, Taylor & Francis Group [2024] xi, 340 Seiten Illustrationen 27 cm txt rdacontent n rdamedia nc rdacarrier "Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot"-- Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Business writing / Problems, exercises, etc Business report writing / Problems, exercises, etc Style commercial / Problèmes et exercices Business report writing Business writing Problems and exercises Wirtschaftssprache (DE-588)4117662-5 s Unternehmen (DE-588)4061963-1 s Strategie (DE-588)4057952-9 s Kommunikation (DE-588)4031883-7 s Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Social Media (DE-588)4639271-3 s DE-604 Loewen, Lisa Verfasser aut Marsh, Charles 1955- Verfasser (DE-588)1028401809 aut Guth, David Verfasser aut Short, Bonnie Poovey Verfasser aut Erscheint auch als Online-Ausgabe 978-1-003-38010-8 Erscheint auch als Online-Ausgabe 978-1-032-69028-5 |
| spellingShingle | Hendershot, Angie Loewen, Lisa Marsh, Charles 1955- Guth, David Short, Bonnie Poovey Strategic writing multimedia writing for public relations, advertising and more Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd Wirtschaftssprache (DE-588)4117662-5 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4057952-9 (DE-588)4639271-3 (DE-588)4117662-5 (DE-588)4031883-7 (DE-588)4065541-6 |
| title | Strategic writing multimedia writing for public relations, advertising and more |
| title_auth | Strategic writing multimedia writing for public relations, advertising and more |
| title_exact_search | Strategic writing multimedia writing for public relations, advertising and more |
| title_full | Strategic writing multimedia writing for public relations, advertising and more Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth and Bonnie Poovey Short |
| title_fullStr | Strategic writing multimedia writing for public relations, advertising and more Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth and Bonnie Poovey Short |
| title_full_unstemmed | Strategic writing multimedia writing for public relations, advertising and more Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth and Bonnie Poovey Short |
| title_short | Strategic writing |
| title_sort | strategic writing multimedia writing for public relations advertising and more |
| title_sub | multimedia writing for public relations, advertising and more |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd Wirtschaftssprache (DE-588)4117662-5 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Öffentlichkeitsarbeit Marketing Unternehmen Strategie Social Media Wirtschaftssprache Kommunikation Werbung |
| work_keys_str_mv | AT hendershotangie strategicwritingmultimediawritingforpublicrelationsadvertisingandmore AT loewenlisa strategicwritingmultimediawritingforpublicrelationsadvertisingandmore AT marshcharles strategicwritingmultimediawritingforpublicrelationsadvertisingandmore AT guthdavid strategicwritingmultimediawritingforpublicrelationsadvertisingandmore AT shortbonniepoovey strategicwritingmultimediawritingforpublicrelationsadvertisingandmore |