Principles of marketing engineering and analytics von Lilien, Gary L. 1946-, Rangaswamy, Arvind 1954-, De Bruyn, Arnaud 1973-

Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning von Lilien, Gary L., Rangaswamy, Arvind, Lilien, Gary L.

New product and brand management marketing engineering applications von Lilien, Gary L., Rangaswamy, Arvind

Inhaltsverzeichnis

Marketing engineering computer-assisted marketing analysis and planning von Lilien, Gary L., Rangaswamy, Arvind

Marketing models von Lilien, Gary L. 1946-, Kotler, Philip 1931-, Moorthy, K. S.

Marketing mix analysis with LOTUS 1-2-3 von Lilien, Gary L.

The Advisor-Project von Lilien, Gary L.

Marketing management analytic exercises for spreadsheets von Lilien, Gary L.

Marketing engineering computer-assisted marketing analysis and planning von Lilien, Gary L., Rangaswamy, Arvind

Principles of marketing engineering von Lilien, Gary L. 1946-, Rangaswamy, Arvind, De Bruyn, Arnaud 1973-

Inhaltsverzeichnis

Marketing engineering computer-assisted marketing analysis and planning von Lilien, Gary L. 1946-, Rangaswamy, Arvind

Marketing research Marketing engineering applications von Lilien, Gary L., Rangaswamy, Arvind

Marketing engineering computer-assisted marketing analysis and planning von Lilien, Gary L., Rangaswamy, Arvind

Marketing engineering computer-assisted marketing analysis and planning von Lilien, Gary L., Rangaswamy, Arvind

Marketing models von Lilien, Gary L. 1946-, Kotler, Philip 1931-, Moorthy, K. S.

Inhaltsverzeichnis

Marketing models von Lilien, Gary L. 1946-, Kotler, Philip 1931-, Moorthy, K. S.

Marketing models von Lilien, Gary L. 1946-, Kotler, Philip 1931-, Moorthy, K. S.

Models of the multiperson choice process with application to the adoption of industrial products von Choffray, Jean-Marie, Lilien, Gary L.

How many dollars for industrial advertising? von Lilien, Gary L.

A Model for manpower management von Lilien, Gary L.