Building your brand :: a practical guide for nonprofit organizations /
Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you bee...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Morgan James Publishing,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site?? * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . . to have the "right" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. |
| Beschreibung: | 1 online resource (x, 127 pages) : illustrations |
| ISBN: | 9781614486763 161448676X |
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| id | ZDB-4-EBU-ocn884926928 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:15Z |
| institution | BVB |
| isbn | 9781614486763 161448676X |
| language | English |
| oclc_num | 884926928 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 127 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Morgan James Publishing, |
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| spelling | Levy, Michele (Marketing consultant), author. https://id.oclc.org/worldcat/entity/E39PCjthHcGQJ9F4DhTHwR6fHK http://id.loc.gov/authorities/names/no2014050894 Building your brand : a practical guide for nonprofit organizations / Michele Levy. New York : Morgan James Publishing, [2014] 1 online resource (x, 127 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site?? * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . . to have the "right" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. Nonprofit organizations Management. Nonprofit organizations Marketing. http://id.loc.gov/authorities/subjects/sh85032987 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Associations sans but lucratif Gestion. Associations sans but lucratif Marketing. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Nonprofit organizations Management fast Nonprofit organizations Marketing fast Print version: Levy, Michele (Marketing consultant). Building your brand 9781614486756 (OCoLC)832259665 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=699807 Volltext |
| spellingShingle | Levy, Michele (Marketing consultant) Building your brand : a practical guide for nonprofit organizations / Nonprofit organizations Management. Nonprofit organizations Marketing. http://id.loc.gov/authorities/subjects/sh85032987 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Associations sans but lucratif Gestion. Associations sans but lucratif Marketing. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Nonprofit organizations Management fast Nonprofit organizations Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85032987 http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Building your brand : a practical guide for nonprofit organizations / |
| title_auth | Building your brand : a practical guide for nonprofit organizations / |
| title_exact_search | Building your brand : a practical guide for nonprofit organizations / |
| title_full | Building your brand : a practical guide for nonprofit organizations / Michele Levy. |
| title_fullStr | Building your brand : a practical guide for nonprofit organizations / Michele Levy. |
| title_full_unstemmed | Building your brand : a practical guide for nonprofit organizations / Michele Levy. |
| title_short | Building your brand : |
| title_sort | building your brand a practical guide for nonprofit organizations |
| title_sub | a practical guide for nonprofit organizations / |
| topic | Nonprofit organizations Management. Nonprofit organizations Marketing. http://id.loc.gov/authorities/subjects/sh85032987 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Associations sans but lucratif Gestion. Associations sans but lucratif Marketing. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Nonprofit organizations Management fast Nonprofit organizations Marketing fast |
| topic_facet | Nonprofit organizations Management. Nonprofit organizations Marketing. Branding (Marketing) Associations sans but lucratif Gestion. Associations sans but lucratif Marketing. Stratégie de marque. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Nonprofit organizations Management Nonprofit organizations Marketing |
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