Advertising photography: a straightforward guide to a complex industry
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Bibliographic Details
Main Author: Lesko, Lou (Author)
Format: Electronic eBook
Language:English
Published: Boston, MA Thomson Course Technology c2008
Subjects:
Online Access:Volltext
Item Description:Includes index
Getting started -- The players -- The structure of a bid -- Bid psychology -- The bid revision -- When the job awards -- Pre-production -- The shoot -- Post-production and delivery -- Cash flow and good business practices -- Sex money, and drama -- It's all in your head -- Brand identity -- That's a wrap!
Physical Description:1 Online-Ressource (xiii, 241 p.)
ISBN:9781598636376
1598636375
9781598634068
1598634062

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