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  1. 1
    Wireless rules new marketing strategies for customer relationship management anytime, anywhere

    Wireless rules new marketing strategies for customer relationship management anytime, anywhere by Newell, Frederick 1926-, Lemon, Katherine N.

    Published 2001
    Indexes
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  2. 2
    Driving customer equity how customer lifetime value is reshaping corporate strategy

    Driving customer equity how customer lifetime value is reshaping corporate strategy by Rust, Roland T., Zeithaml, Valarie A., Lemon, Katherine N.

    Published 2000
    Indexes
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