Advertising management: Criteria, analysis, and decision making
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus, OH
Grid Publ.
1982
|
| Schriftenreihe: | Grid series in advertising and journalism.
|
| Schlagworte: | |
| Beschreibung: | XIV, 657 S. graph. Darst. |
| ISBN: | 0882442449 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Leckenby, John D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising management |b Criteria, analysis, and decision making |c John D. Leckenby ; Nugent Wedding* |
| 264 | 1 | |a Columbus, OH |b Grid Publ. |c 1982 | |
| 300 | |a XIV, 657 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804120734752047104 |
|---|---|
| any_adam_object | |
| author | Leckenby, John D. Wedding, Nugent |
| author_facet | Leckenby, John D. Wedding, Nugent |
| author_role | aut aut |
| author_sort | Leckenby, John D. |
| author_variant | j d l jd jdl n w nw |
| building | Verbundindex |
| bvnumber | BV006476342 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)7736872 (DE-599)BVBBV006476342 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006476342 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:48Z |
| institution | BVB |
| isbn | 0882442449 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004114164 |
| oclc_num | 7736872 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XIV, 657 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Grid Publ. |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Leckenby, John D. Verfasser aut Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* Columbus, OH Grid Publ. 1982 XIV, 657 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Advertising Management Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Wedding, Nugent Verfasser aut |
| spellingShingle | Leckenby, John D. Wedding, Nugent Advertising management Criteria, analysis, and decision making Advertising Management Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising management Criteria, analysis, and decision making |
| title_auth | Advertising management Criteria, analysis, and decision making |
| title_exact_search | Advertising management Criteria, analysis, and decision making |
| title_full | Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* |
| title_fullStr | Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* |
| title_full_unstemmed | Advertising management Criteria, analysis, and decision making John D. Leckenby ; Nugent Wedding* |
| title_short | Advertising management |
| title_sort | advertising management criteria analysis and decision making |
| title_sub | Criteria, analysis, and decision making |
| topic | Advertising Management Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Management Werbung |
| work_keys_str_mv | AT leckenbyjohnd advertisingmanagementcriteriaanalysisanddecisionmaking AT weddingnugent advertisingmanagementcriteriaanalysisanddecisionmaking |