Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ingolstadt
2006
|
| Schlagworte: | |
| Beschreibung: | Fachhochschule Ingolstadt, Bachelorarb., 2006 |
| Beschreibung: | II, 100 Bl. Ill., graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021671318 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 060725s2006 ad|| m||| 00||| und d | ||
| 035 | |a (OCoLC)634596078 | ||
| 035 | |a (DE-599)BVBBV021671318 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-573 | ||
| 100 | 1 | |a Lassig, Claudia Bettina |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |c Claudia Bettina Lassig |
| 264 | 1 | |a Ingolstadt |c 2006 | |
| 300 | |a II, 100 Bl. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Fachhochschule Ingolstadt, Bachelorarb., 2006 | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014885677 | ||
Datensatz im Suchindex
| _version_ | 1804135487576735744 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Lassig, Claudia Bettina |
| author_facet | Lassig, Claudia Bettina |
| author_role | aut |
| author_sort | Lassig, Claudia Bettina |
| author_variant | c b l cb cbl |
| building | Verbundindex |
| bvnumber | BV021671318 |
| ctrlnum | (OCoLC)634596078 (DE-599)BVBBV021671318 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00838nam a2200265 c 4500</leader><controlfield tag="001">BV021671318</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060725s2006 ad|| m||| 00||| und d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634596078</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021671318</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lassig, Claudia Bettina</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D</subfield><subfield code="c">Claudia Bettina Lassig</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Ingolstadt</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">II, 100 Bl.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Fachhochschule Ingolstadt, Bachelorarb., 2006</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014885677</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV021671318 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:08:53Z |
| indexdate | 2024-07-09T20:41:17Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014885677 |
| oclc_num | 634596078 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | II, 100 Bl. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| record_format | marc |
| spelling | Lassig, Claudia Bettina Verfasser aut Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D Claudia Bettina Lassig Ingolstadt 2006 II, 100 Bl. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Fachhochschule Ingolstadt, Bachelorarb., 2006 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Lassig, Claudia Bettina Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |
| subject_GND | (DE-588)4113937-9 |
| title | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |
| title_auth | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |
| title_exact_search | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |
| title_exact_search_txtP | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |
| title_full | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D Claudia Bettina Lassig |
| title_fullStr | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D Claudia Bettina Lassig |
| title_full_unstemmed | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D Claudia Bettina Lassig |
| title_short | Critical Assessment of Measuring Advertising Effectiveness at Siemens A&D |
| title_sort | critical assessment of measuring advertising effectiveness at siemens a d |
| topic_facet | Hochschulschrift |
| work_keys_str_mv | AT lassigclaudiabettina criticalassessmentofmeasuringadvertisingeffectivenessatsiemensad |