Marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, N.Y.
McGraw-Hill/Irwin
c2005
|
| Ausgabe: | [1st ed.] |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 812 S. ill., graph. Darst.s 26 cm |
| ISBN: | 0072967625 |
Internformat
MARC
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| 100 | 1 | |a Lal, Rajiv |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 250 | |a [1st ed.] | ||
| 264 | 1 | |a New York, N.Y. |b McGraw-Hill/Irwin |c c2005 | |
| 300 | |a XIII, 812 S. |b ill., graph. Darst.s |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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| 700 | 1 | |a Quelch, John A. |e Verfasser |4 aut | |
| 700 | 1 | |a Rangan, V. Kasturi |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Lal, Rajiv Quelch, John A. Rangan, V. Kasturi |
| author_facet | Lal, Rajiv Quelch, John A. Rangan, V. Kasturi |
| author_role | aut aut aut |
| author_sort | Lal, Rajiv |
| author_variant | r l rl j a q ja jaq v k r vk vkr |
| building | Verbundindex |
| bvnumber | BV021778971 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)54065427 (DE-599)BVBBV021778971 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | [1st ed.] |
| format | Book |
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| index_date | 2024-07-02T15:40:56Z |
| indexdate | 2024-07-09T20:43:53Z |
| institution | BVB |
| isbn | 0072967625 |
| language | English |
| lccn | 2004042585 |
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| physical | XIII, 812 S. ill., graph. Darst.s 26 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Lal, Rajiv Verfasser aut Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan [1st ed.] New York, N.Y. McGraw-Hill/Irwin c2005 XIII, 812 S. ill., graph. Darst.s 26 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes bibliographical references and index Marketing Management Marketing Management Case studies Fallmethode (DE-588)4016370-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Fallmethode (DE-588)4016370-2 s 2\p DE-604 Quelch, John A. Verfasser aut Rangan, V. Kasturi Verfasser aut http://www.loc.gov/catdir/toc/mh041/2004042585.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html Publisher description 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lal, Rajiv Quelch, John A. Rangan, V. Kasturi Marketing management text and cases Marketing Management Marketing Management Case studies Fallmethode (DE-588)4016370-2 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4016370-2 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_exact_search_txtP | Marketing management text and cases |
| title_full | Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| title_fullStr | Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| title_full_unstemmed | Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing Management Marketing Management Case studies Fallmethode (DE-588)4016370-2 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Fallmethode Marketingmanagement Fallstudiensammlung |
| url | http://www.loc.gov/catdir/toc/mh041/2004042585.html http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html |
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