Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, Düsseldorf [u.a.]
McGraw-Hill
1979
|
| Ausgabe: | 2. print. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | 656 S. |
| ISBN: | 0070347417 |
Internformat
MARC
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| 100 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b an applied approach |
| 250 | |a 2. print. | ||
| 264 | 1 | |a New York, Düsseldorf [u.a.] |b McGraw-Hill |c 1979 | |
| 300 | |a 656 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Mercadotecnia | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Absatzmarktforschung |0 (DE-588)4200056-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Taylor, James R. |e Verfasser |4 aut | |
| 700 | 1 | |a Kresge, Sebastian S. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804135810120810496 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Kinnear, Thomas C. Taylor, James R. Kresge, Sebastian S. |
| author_facet | Kinnear, Thomas C. Taylor, James R. Kresge, Sebastian S. |
| author_role | aut aut aut |
| author_sort | Kinnear, Thomas C. |
| author_variant | t c k tc tck j r t jr jrt s s k ss ssk |
| building | Verbundindex |
| bvnumber | BV021871760 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)4194707 (DE-599)BVBBV021871760 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. print. |
| format | Book |
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| id | DE-604.BV021871760 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:25Z |
| indexdate | 2024-07-09T20:46:25Z |
| institution | BVB |
| isbn | 0070347417 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015087571 |
| oclc_num | 4194707 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 656 S. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Kinnear, Thomas C. Verfasser aut Marketing research an applied approach 2. print. New York, Düsseldorf [u.a.] McGraw-Hill 1979 656 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Mercadotecnia Marketing research Marketing Management Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Diskette (DE-588)4122115-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Absatzmarktforschung (DE-588)4200056-7 s DE-604 Marketingforschung (DE-588)4200055-5 s Diskette (DE-588)4122115-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 Taylor, James R. Verfasser aut Kresge, Sebastian S. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kinnear, Thomas C. Taylor, James R. Kresge, Sebastian S. Marketing research an applied approach Mercadotecnia Marketing research Marketing Management Absatzmarktforschung (DE-588)4200056-7 gnd Marktforschung (DE-588)4037630-8 gnd Diskette (DE-588)4122115-1 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200056-7 (DE-588)4037630-8 (DE-588)4122115-1 (DE-588)4200055-5 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_exact_search_txtP | Marketing research an applied approach |
| title_full | Marketing research an applied approach |
| title_fullStr | Marketing research an applied approach |
| title_full_unstemmed | Marketing research an applied approach |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Mercadotecnia Marketing research Marketing Management Absatzmarktforschung (DE-588)4200056-7 gnd Marktforschung (DE-588)4037630-8 gnd Diskette (DE-588)4122115-1 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Mercadotecnia Marketing research Marketing Management Absatzmarktforschung Marktforschung Diskette Marketingforschung |
| work_keys_str_mv | AT kinnearthomasc marketingresearchanappliedapproach AT taylorjamesr marketingresearchanappliedapproach AT kresgesebastians marketingresearchanappliedapproach |