Marketing the Blue & Gray: newspaper advertising and the American Civil War
"Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of mil...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Baton Rouge
Louisiana State University Press
[2019]
|
| Schlagworte: | |
| Zusammenfassung: | "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."...Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 239 Seiten |
| ISBN: | 9780807170823 |
Internformat
MARC
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| 020 | |a 9780807170823 |c hardback |9 978-0-8071-7082-3 | ||
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| 035 | |a (DE-599)BVBBV046025847 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 0 | |a Kreiser, Lawrence A. |d 1969- |b Jr. |e Verfasser |0 (DE-588)1191108104 |4 aut | |
| 245 | 1 | 0 | |a Marketing the Blue & Gray |b newspaper advertising and the American Civil War |c Lawrence A. Kreiser, Jr. |
| 246 | 1 | 3 | |a Marketing the Blue and Gray |
| 264 | 1 | |a Baton Rouge |b Louisiana State University Press |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a X, 239 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."...Provided by publisher | ||
| 650 | 4 | |a Advertising, Newspaper |z United States |x History |y 19th century | |
| 650 | 0 | 7 | |a Propaganda |0 (DE-588)4076374-2 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Sezessionskrieg |g 1861-1865 |0 (DE-588)4136055-2 |2 gnd |9 rswk-swf |
| 651 | 4 | |a United States |x History |y Civil War, 1861-1865 |x Press coverage | |
| 651 | 4 | |a United States |x History |y Civil War, 1861-1865 |x Propaganda | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kreiser, Lawrence A. 1969- Jr |
| author_GND | (DE-588)1191108104 |
| author_facet | Kreiser, Lawrence A. 1969- Jr |
| author_role | aut |
| author_sort | Kreiser, Lawrence A. 1969- Jr |
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| callnumber-first | E - United States History |
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| callnumber-search | E609 |
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| callnumber-subject | E - United States History |
| ctrlnum | (OCoLC)1196182747 (DE-599)BVBBV046025847 |
| dewey-full | 973.788 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 973 - United States |
| dewey-raw | 973.788 |
| dewey-search | 973.788 |
| dewey-sort | 3973.788 |
| dewey-tens | 970 - History of North America |
| discipline | Geschichte |
| format | Book |
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| physical | X, 239 Seiten |
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| spelling | Kreiser, Lawrence A. 1969- Jr. Verfasser (DE-588)1191108104 aut Marketing the Blue & Gray newspaper advertising and the American Civil War Lawrence A. Kreiser, Jr. Marketing the Blue and Gray Baton Rouge Louisiana State University Press [2019] © 2019 X, 239 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."...Provided by publisher Advertising, Newspaper United States History 19th century Propaganda (DE-588)4076374-2 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Sezessionskrieg 1861-1865 (DE-588)4136055-2 gnd rswk-swf United States History Civil War, 1861-1865 Press coverage United States History Civil War, 1861-1865 Propaganda United States History Civil War, 1861-1865 Economic aspects USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Anzeigenwerbung (DE-588)4112549-6 s Propaganda (DE-588)4076374-2 s Sezessionskrieg 1861-1865 (DE-588)4136055-2 s DE-188 Erscheint auch als Online-Ausgabe, PDF 9780807171561 Erscheint auch als Online-Ausgabe, EPUB 9780807171578 |
| spellingShingle | Kreiser, Lawrence A. 1969- Jr Marketing the Blue & Gray newspaper advertising and the American Civil War Advertising, Newspaper United States History 19th century Propaganda (DE-588)4076374-2 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Sezessionskrieg 1861-1865 (DE-588)4136055-2 gnd |
| subject_GND | (DE-588)4076374-2 (DE-588)4112549-6 (DE-588)4136055-2 (DE-588)4078704-7 |
| title | Marketing the Blue & Gray newspaper advertising and the American Civil War |
| title_alt | Marketing the Blue and Gray |
| title_auth | Marketing the Blue & Gray newspaper advertising and the American Civil War |
| title_exact_search | Marketing the Blue & Gray newspaper advertising and the American Civil War |
| title_full | Marketing the Blue & Gray newspaper advertising and the American Civil War Lawrence A. Kreiser, Jr. |
| title_fullStr | Marketing the Blue & Gray newspaper advertising and the American Civil War Lawrence A. Kreiser, Jr. |
| title_full_unstemmed | Marketing the Blue & Gray newspaper advertising and the American Civil War Lawrence A. Kreiser, Jr. |
| title_short | Marketing the Blue & Gray |
| title_sort | marketing the blue gray newspaper advertising and the american civil war |
| title_sub | newspaper advertising and the American Civil War |
| topic | Advertising, Newspaper United States History 19th century Propaganda (DE-588)4076374-2 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Sezessionskrieg 1861-1865 (DE-588)4136055-2 gnd |
| topic_facet | Advertising, Newspaper United States History 19th century Propaganda Anzeigenwerbung Sezessionskrieg 1861-1865 United States History Civil War, 1861-1865 Press coverage United States History Civil War, 1861-1865 Propaganda United States History Civil War, 1861-1865 Economic aspects USA |
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