Advanced introduction to corporate venturing:
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create some...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2016]
|
| Schriftenreihe: | Elgar advanced introductions
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Zusammenfassung: | In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving |
| Beschreibung: | Literaturangaben und Index |
| Beschreibung: | xii, 154 Seiten Illustrationen 22 cm |
| ISBN: | 9781782546481 9781782546504 1782546480 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | ADVANCED INTRODUCTION TO CORPORATE VENTURING
/ HISRICH, ROBERT D.YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CORPORATE VENTURING : SIMILARITIES AND DIFFERENCES
UNDERSTANDING CORPORATE VENTURING AND CREATIVE PROBLEM SOLVING
INNOVATION AND IDENTIFYING AND EVALUATING THE OPPORTUNITIES
RECOGNIZING THE OPPORTUNITY FOR MARKET DISRUPTION
DEVELOPING THE CORPORATE BUSINESS PLAN
ORGANIZING CORPORATE VENTURING
CONTROLLING AND COMPENSATING CORPORATE VENTURING
IMPLEMENTING CORPORATE VENTURING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Contents
Preface x
About the authors xii
1 Corporate venturing: similarities and differences 1
Scenario: Loctite Corporation 1
An overview of entrepreneurship 3
The entrepreneurial process xo
The entrepreneurial process for each context 13
A framework for corporate entrepreneurship 13
Summary 15
2 Understanding corporate venturing and creative problem
solving 17
Scenario: Ericsson 17
Aspects of corporate entrepreneurship 18
Innovation 19
Ownership 19
Creativity and creative problem solving 20
Change 24
Summary 25
3 Innovation and identifying and evaluating the
opportunities 27
Scenario: Virgin Atlantic Airlines 27
Creativity 29
Innovation 31
Design thinking 35
Opportunity analysis plan 37
Radical innovation 39
Stage gate process 39
Summary 40
4 Recognizing the opportunity for market disruption 42
David W. Kralik
Scenario: American Express 42
Overview of market disruption 44
Societal/macroeconomic indicators 46
Trends brought about by changes in public policy 50
Market share ownership indicators 5 5
Summary 61
5 Developing the corporate business plan 66
Scenario: Apple Inc. 66
Introduction 69
Importance of a business plan 69
Scope and value of the business plan 70
The corporate business plan 71
Summary 86
6 Organizing corporate venturing 87
Scenario: Textron Ltd 87
Introduction 91
Selecting a corporate entrepreneur and a team 91
Corporate entrepreneurial team roles 99
Key characteristics of the corporate entrepreneurial
leader 99
Survival guidelines for corporate entrepreneurs 100
Venture life cycle and selection of the corporate
entrepreneurial team 101
Internal politics 102
Overcoming the obstacles 104
Political strategy 107
Politics 108
Political tactics for corporate entrepreneurs to increase
their influence 109
Political tactics for corporate entrepreneurs to exercise
influence 110
Summary 111
7 Controlling and compensating corporate venturing 113
Scenario: Troj an Technologies 113
Evaluating the corporate entrepreneurial team s
performance 116
Evaluation criteria for the corporate entrepreneurial team 116
Compensating corporate entrepreneurs 117
Components of a compensation and incentive system 119
Compensation and incentive components for new success 120
Summary 123
8 Implementing corporate venturing 124
Scenario: Tesla Motors 124
Models of corporate venturing 126
Specific examples of corporate venturing 129
Implementing and evaluating a corporate venturing
program 136
Implementing 136
Benefits of a corporate entrepreneurship program 140
Evaluating the results 142
Summary 144
Index 145
|
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| author | Hisrich, Robert D. 1944- Kralik, David W. |
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| author_sort | Hisrich, Robert D. 1944- |
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| bvnumber | BV043994769 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T07:40:40Z |
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| isbn | 9781782546481 9781782546504 1782546480 |
| language | English |
| lccn | 016932477 |
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| spelling | Hisrich, Robert D. 1944- Verfasser (DE-588)170127915 aut Advanced introduction to corporate venturing Robert D. Hisrich ; with David W. Kralik Corporate venturing Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2016] © 2016 xii, 154 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier Elgar advanced introductions Literaturangaben und Index In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving New business enterprises Entrepreneurship Betriebsrisiko Innovation Marktanalyse Venture-Management (DE-588)4267767-1 gnd rswk-swf Venture-Management (DE-588)4267767-1 s DE-604 Kralik, David W. Verfasser (DE-588)1154823962 aut Erscheint auch als Online-Ausgabe 978-1-78254-649-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029402868&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029402868&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hisrich, Robert D. 1944- Kralik, David W. Advanced introduction to corporate venturing New business enterprises Entrepreneurship Betriebsrisiko Innovation Marktanalyse Venture-Management (DE-588)4267767-1 gnd |
| subject_GND | (DE-588)4267767-1 |
| title | Advanced introduction to corporate venturing |
| title_alt | Corporate venturing |
| title_auth | Advanced introduction to corporate venturing |
| title_exact_search | Advanced introduction to corporate venturing |
| title_full | Advanced introduction to corporate venturing Robert D. Hisrich ; with David W. Kralik |
| title_fullStr | Advanced introduction to corporate venturing Robert D. Hisrich ; with David W. Kralik |
| title_full_unstemmed | Advanced introduction to corporate venturing Robert D. Hisrich ; with David W. Kralik |
| title_short | Advanced introduction to corporate venturing |
| title_sort | advanced introduction to corporate venturing |
| topic | New business enterprises Entrepreneurship Betriebsrisiko Innovation Marktanalyse Venture-Management (DE-588)4267767-1 gnd |
| topic_facet | New business enterprises Entrepreneurship Betriebsrisiko Innovation Marktanalyse Venture-Management |
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