An investigation into the applicability of the concept of schema in marketing: the existence of "country of origin" schema for representing knowledge of automobiles
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Bibliographic Details
Main Author: Kochunny, Chandra M. (Author)
Format: Book
Language:English
Published: 1988
Subjects:
Item Description:Memphis, Univ., Diss. - Kopie, erschienen im Verl. Univ. Microfilms Intern., Ann Arbor, Mich.
Physical Description:XVI, 226 S.

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