Towards an employer brand:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Hochschule für Wirtschaft und Recht
2015
|
| Schriftenreihe: | Working papers / IMB Institute of Management Berlin
82 |
| Online-Zugang: | Volltext Inhaltsverzeichnis |
| Beschreibung: | 28 S. |
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Datensatz im Suchindex
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| adam_text | Titel: Towards an employer brand
Autor: Fischer, Ingo
Jahr: 2015
Table of Contents
1 Introduction 5
2 Literature Review: Concepts and Theoretical Principles 6
2.1 Employer Brand, Employer Value Proposition, Employer Brand Image 6
2.2 Employer Branding 7
3 Research Objectives 8
4 Research Methodology 9
5 Development of an Employer Branding Strategy for the Company 10
5.1 Analysis of the Status Quo 10
5.1.1 The Employer Preferences of Software Engineers 11
5.1.2 The Company s Internal Strengths and Weaknesses as an Employer 13
5.1.3 The Company s Current Employer Brand Image 13
5.1.4 The Positioning of Other Companies in the Labor Market 14
5.2 Root Cause Analysis for the Gap between Status Quo and Target State 15
5.3 Recommendation of Measures to Address the Root Causes 16
6 Limitations of the Formulated Strategy and This Working Paper 19
7 Conclusions 20
List of References 22
|
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| title | Towards an employer brand |
| title_auth | Towards an employer brand |
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| title_full | Towards an employer brand Ingo Fischer ; Julia Kieler |
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| title_full_unstemmed | Towards an employer brand Ingo Fischer ; Julia Kieler |
| title_short | Towards an employer brand |
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