The encyclopaedic dictionary of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi [u.a]
Sage/Response Books
2006
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Klappentext Inhaltsverzeichnis |
| Physical Description: | 352 S. graph. Darst. |
| ISBN: | 0761935010 9780761935018 |
Staff View
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Record in the Search Index
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| adam_text | In the dynamic field of marketing, new terms, concepts and techniques are
emerging everyday. Keeping track of them is very difficult, if not impossible.
This dictionary serves as a comprehensive guide to understanding marketing,
its lexicon and usage. Marketing is discussed in all its dimensions, going beyond
just the meaning of words to their etymology, nuances and current significance.
This invaluable reference tool covers more than
methods and techniques from the fields of
•
*
*
*
•
*
*
*
•
Examples, illustrations·, figures and charts have been provided in order to better
explain some of the terms. Lucidly written, this encyclopaedic dictionary will
serve as a source of ready reference for all those in the area of marketing
including students, research scholars, teachers, managers and marketing
consultants.
Contents
Preface 9
Entries A Through Z 11
Resources 350
About the Authors 353
|
| adam_txt |
In the dynamic field of marketing, new terms, concepts and techniques are
emerging everyday. Keeping track of them is very difficult, if not impossible.
This dictionary serves as a comprehensive guide to understanding marketing,
its lexicon and usage. Marketing is discussed in all its dimensions, going beyond
just the meaning of words to their etymology, nuances and current significance.
This invaluable reference tool covers more than
methods and techniques from the fields of
•
*
*
*
•
*
*
*
•
Examples, illustrations·, figures and charts have been provided in order to better
explain some of the terms. Lucidly written, this encyclopaedic dictionary will
serve as a source of ready reference for all those in the area of marketing
including students, research scholars, teachers, managers and marketing
consultants.
Contents
Preface 9
Entries A Through Z 11
Resources 350
About the Authors 353 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)70668608 (DE-599)BVBBV021793478 |
| dewey-full | 381.03 658.8003 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 381 - Commerce (Trade) 658 - General management |
| dewey-raw | 381.03 658.800 3 |
| dewey-search | 381.03 658.800 3 |
| dewey-sort | 3381.03 |
| dewey-tens | 380 - Commerce, communications, transportation 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| index_date | 2024-07-02T15:45:21Z |
| indexdate | 2024-07-09T20:44:45Z |
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| isbn | 0761935010 9780761935018 |
| language | English |
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| spelling | Khan, Kaleem Mohammed Verfasser aut The encyclopaedic dictionary of marketing Kaleem Mohammed Khan ; Mohammed Naved Khan 1. publ. New Delhi [u.a] Sage/Response Books 2006 352 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Dictionnaires anglais Marketing Dictionaries Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-188 Khan, Mohammed Naved Verfasser aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015006119&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015006119&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Khan, Kaleem Mohammed Khan, Mohammed Naved The encyclopaedic dictionary of marketing Marketing - Dictionnaires anglais Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4014986-9 (DE-588)4066724-8 |
| title | The encyclopaedic dictionary of marketing |
| title_auth | The encyclopaedic dictionary of marketing |
| title_exact_search | The encyclopaedic dictionary of marketing |
| title_exact_search_txtP | The encyclopaedic dictionary of marketing |
| title_full | The encyclopaedic dictionary of marketing Kaleem Mohammed Khan ; Mohammed Naved Khan |
| title_fullStr | The encyclopaedic dictionary of marketing Kaleem Mohammed Khan ; Mohammed Naved Khan |
| title_full_unstemmed | The encyclopaedic dictionary of marketing Kaleem Mohammed Khan ; Mohammed Naved Khan |
| title_short | The encyclopaedic dictionary of marketing |
| title_sort | the encyclopaedic dictionary of marketing |
| topic | Marketing - Dictionnaires anglais Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Dictionnaires anglais Marketing Dictionaries Marketing Enzyklopädie Wörterbuch |
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