The experimentation field book: a step-by-step project guide
"The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identifie...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Chichester, West Sussex
Columbia Business School Publishing
[2024]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identified a crucial weakness in current offerings (theirs as well as those of others teaching and consulting in this space) in the areas of prototyping and experimentation. This book, focused exclusively on the testing process, addresses this gap in regard not only to design thinking but also to other popular approaches like Agile and Lean-Star-Up, and offers a manual on crafting and conducting good experiments. Readers will be provided with a step-by-step process-ideation, establishing proof points, choosing experimental designs, prototyping, and execution-templates, and a case study illustrating the process at work"-- |
| Beschreibung: | 98 Seiten Illustrationen |
| ISBN: | 9780231214179 |
Internformat
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| 520 | 3 | |a "The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identified a crucial weakness in current offerings (theirs as well as those of others teaching and consulting in this space) in the areas of prototyping and experimentation. This book, focused exclusively on the testing process, addresses this gap in regard not only to design thinking but also to other popular approaches like Agile and Lean-Star-Up, and offers a manual on crafting and conducting good experiments. Readers will be provided with a step-by-step process-ideation, establishing proof points, choosing experimental designs, prototyping, and execution-templates, and a case study illustrating the process at work"-- | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| language | English |
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| physical | 98 Seiten Illustrationen |
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| spelling | Liedtka, Jeanne 1955- Verfasser (DE-588)1142951758 aut The experimentation field book a step-by-step project guide by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, David Kester New York ; Chichester, West Sussex Columbia Business School Publishing [2024] © 2024 98 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identified a crucial weakness in current offerings (theirs as well as those of others teaching and consulting in this space) in the areas of prototyping and experimentation. This book, focused exclusively on the testing process, addresses this gap in regard not only to design thinking but also to other popular approaches like Agile and Lean-Star-Up, and offers a manual on crafting and conducting good experiments. Readers will be provided with a step-by-step process-ideation, establishing proof points, choosing experimental designs, prototyping, and execution-templates, and a case study illustrating the process at work"-- Creative ability in business Chen, Elizabeth Verfasser (DE-588)1326018116 aut Foley, Natalie Verfasser aut Kester, David Verfasser aut Erscheint auch als Online-Ausgabe 978-0-231-56022-1 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1859378641.pdf 2024-05-10 Inhaltsverzeichnis |
| spellingShingle | Liedtka, Jeanne 1955- Chen, Elizabeth Foley, Natalie Kester, David The experimentation field book a step-by-step project guide |
| title | The experimentation field book a step-by-step project guide |
| title_auth | The experimentation field book a step-by-step project guide |
| title_exact_search | The experimentation field book a step-by-step project guide |
| title_full | The experimentation field book a step-by-step project guide by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, David Kester |
| title_fullStr | The experimentation field book a step-by-step project guide by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, David Kester |
| title_full_unstemmed | The experimentation field book a step-by-step project guide by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, David Kester |
| title_short | The experimentation field book |
| title_sort | the experimentation field book a step by step project guide |
| title_sub | a step-by-step project guide |
| url | https://www.gbv.de/dms/zbw/1859378641.pdf |
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