Aunt Jemima, Uncle Ben, and Rastus: blacks in advertising, yesterday, today, and tomorrow
In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Greenwood Press
1994
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Contributions in Afro-American and African studies
168 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising The truly novel subject matter and inclusion of vintage and contemporary advertisements featuring blacks make this a valuable work |
| Beschreibung: | XXI, 205 S. Ill. |
| ISBN: | 0313267987 |
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| 490 | 1 | |a Contributions in Afro-American and African studies |v 168 | |
| 520 | 3 | |a In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements | |
| 520 | |a From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising | ||
| 520 | |a The truly novel subject matter and inclusion of vintage and contemporary advertisements featuring blacks make this a valuable work | ||
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Datensatz im Suchindex
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| adam_text | Contents
Foreword by Alex Haley ix
Preface xi
Acknowledgments xv
Introduction xvii
1. Slave Advertisements: A Mirror to the Peculiar 1
Institution
2. Memories of the Way We Were: Blacks in Early Print and 29
Electronic Advertising
( 3.) Myths, lies, and Stereotypes: Black Advertising Symbols, 43
Characters, and Models
4. Aunt Jemima: The Most Battered Woman in America 61
Rises to the Top
5. Invisible Consumers: Gaining Equal Representation for 115
Blacks in Advertising
6. Separate and Definitely Not Equal: Frequency of Blacks in 131
Advertising
7. Blacks in Advertising: Critics Give Two Thumbs Up 149
viii Contents
( 8) Epilogue: Colorizing Advertising: A 21st century 167
Challenge
Appendix: African American Museums and Resource Centers 175
Selected Bibliography 183
Index 191
Photo Essay follows Chapter 4
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| spelling | Kern-Foxworth, Marilyn Verfasser aut Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow Marilyn Kern-Foxworth 1. publ. Westport, Conn. u.a. Greenwood Press 1994 XXI, 205 S. Ill. txt rdacontent n rdamedia nc rdacarrier Contributions in Afro-American and African studies 168 In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising The truly novel subject matter and inclusion of vintage and contemporary advertisements featuring blacks make this a valuable work Noirs américains dans la publicité - États-Unis - Histoire Geschichte African Americans in advertising History Geschichte (DE-588)4020517-4 gnd rswk-swf Schwarze (DE-588)4116433-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Schwarze (DE-588)4116433-7 s Geschichte (DE-588)4020517-4 s DE-604 Contributions in Afro-American and African studies 168 (DE-604)BV000002227 168 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006538285&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kern-Foxworth, Marilyn Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow Contributions in Afro-American and African studies Noirs américains dans la publicité - États-Unis - Histoire Geschichte African Americans in advertising History Geschichte (DE-588)4020517-4 gnd Schwarze (DE-588)4116433-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4020517-4 (DE-588)4116433-7 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow |
| title_auth | Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow |
| title_exact_search | Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow |
| title_full | Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow Marilyn Kern-Foxworth |
| title_fullStr | Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow Marilyn Kern-Foxworth |
| title_full_unstemmed | Aunt Jemima, Uncle Ben, and Rastus blacks in advertising, yesterday, today, and tomorrow Marilyn Kern-Foxworth |
| title_short | Aunt Jemima, Uncle Ben, and Rastus |
| title_sort | aunt jemima uncle ben and rastus blacks in advertising yesterday today and tomorrow |
| title_sub | blacks in advertising, yesterday, today, and tomorrow |
| topic | Noirs américains dans la publicité - États-Unis - Histoire Geschichte African Americans in advertising History Geschichte (DE-588)4020517-4 gnd Schwarze (DE-588)4116433-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Noirs américains dans la publicité - États-Unis - Histoire Geschichte African Americans in advertising History Schwarze Werbung USA |
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