Reframe the marketplace: the total market approach to reaching the new majority : a guide for brands and businesses
"Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME:...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2015
|
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. Author Jeffrey L. Bowman is considered the pioneering thought leader and practitioner of the Total Market approach. He is a senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies.Within four years, Bowman's practice was able to deliver more than $5 million in incremental fees and win industry awards for strategy, creativity, and brand effectiveness. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market. |
| Beschreibung: | Includes index |
| Beschreibung: | xii, 180 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119100256 |
Internformat
MARC
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| 520 | |a "Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. Author Jeffrey L. Bowman is considered the pioneering thought leader and practitioner of the Total Market approach. He is a senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies.Within four years, Bowman's practice was able to deliver more than $5 million in incremental fees and win industry awards for strategy, creativity, and brand effectiveness. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Minority consumers | |
| 650 | 4 | |a Marketing |v Cross cultural studies | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Management | |
| 700 | 1 | |a Katz, Jeremy |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804175210875715584 |
|---|---|
| adam_text | REFRAME THE MARKETPLACE
/ BOWMAN, JEFFREY L. 1970-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CHAPTER 1 SEPARATE BUT EQUAL CHAPTER 2 THE SOURCE OF GROWTH: THE
UNDERSERVED CONSUMER CHAPTER 3 WHAT S WRONG WITH GENERAL MARKET AND
MULTICULTURAL MARKETING? CHAPTER 4 TALES FROM THE FRONT: COMPANIES
TRYING TO GET IT RIGHT CHAPTER 5 EXPERIMENTING WITH THE TOTAL MARKET
APPROACH CHAPTER 6 STEP ONE: NEW MAJORITY READINESS: THE ORGANIZATION
ASSESSMENT CHAPTER 7 STEP TWO: STRUCTURING YOUR ORGANIZATION CHAPTER 8
STEP THREE: RETHINKING YOUR CUSTOMERS CHAPTER 9 STEP FOUR: DESIGNING THE
RIGHT CUSTOMER EXPERIENCE CHAPTER 10 STEP FIVE: USING BIG DATA TO
MEASURE TOTAL MARKET ENTERPRISE™ RESULTS CHAPTER 11 WHAT HAPPENS IN 2040
WHEN MINORITIES ARE THE MAJORITY? CHAPTER 12 IMPLEMENTING THE TOTAL
MARKET APPROACH AROUND THE WORLD INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| ctrlnum | (OCoLC)934143428 (DE-599)BVBBV042912293 |
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| dewey-search | 658.8008 |
| dewey-sort | 3658.8008 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042912293 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:12:40Z |
| institution | BVB |
| isbn | 9781119100256 |
| language | English |
| lccn | 015023662 |
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| oclc_num | 934143428 |
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| physical | xii, 180 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
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| spelling | Bowman, Jeffrey L. 1970 Verfasser (DE-588)1078751374 aut Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses Jeffrey L. Bowman with Jeremy Katz Hoboken, NJ Wiley 2015 xii, 180 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes index "Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. Author Jeffrey L. Bowman is considered the pioneering thought leader and practitioner of the Total Market approach. He is a senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies.Within four years, Bowman's practice was able to deliver more than $5 million in incremental fees and win industry awards for strategy, creativity, and brand effectiveness. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market. BUSINESS & ECONOMICS / Management bisacsh Wirtschaft Minority consumers Marketing Cross cultural studies BUSINESS & ECONOMICS / Management Katz, Jeremy Verfasser aut Erscheint auch als Online-Ausgabe, EPUB 978-1-119-10027-0 Erscheint auch als Online-Ausgabe, PDF 978-1-119-10026-3 http://catalogimages.wiley.com/images/db/jimages/9781119100256.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028340045&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bowman, Jeffrey L. 1970 Katz, Jeremy Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses BUSINESS & ECONOMICS / Management bisacsh Wirtschaft Minority consumers Marketing Cross cultural studies BUSINESS & ECONOMICS / Management |
| title | Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses |
| title_auth | Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses |
| title_exact_search | Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses |
| title_full | Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses Jeffrey L. Bowman with Jeremy Katz |
| title_fullStr | Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses Jeffrey L. Bowman with Jeremy Katz |
| title_full_unstemmed | Reframe the marketplace the total market approach to reaching the new majority : a guide for brands and businesses Jeffrey L. Bowman with Jeremy Katz |
| title_short | Reframe the marketplace |
| title_sort | reframe the marketplace the total market approach to reaching the new majority a guide for brands and businesses |
| title_sub | the total market approach to reaching the new majority : a guide for brands and businesses |
| topic | BUSINESS & ECONOMICS / Management bisacsh Wirtschaft Minority consumers Marketing Cross cultural studies BUSINESS & ECONOMICS / Management |
| topic_facet | BUSINESS & ECONOMICS / Management Wirtschaft Minority consumers Marketing Cross cultural studies |
| url | http://catalogimages.wiley.com/images/db/jimages/9781119100256.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028340045&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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