Global brand power leveraging branding for long-term growth von Kahn, Barbara E.

The Shopping Revolution How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 von Kahn, Barbara E.

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Grocery revolution the new focus on the consumer von Kahn, Barbara E., MacAlister, Leigh

Inhaltsverzeichnis

Household level brand switching some theorems on aggregating individual-level choice behavior von Kahn, Barbara E., Morrison, Donald G., Wright, Gordon P.

The shopping revolution how retailers succeed in an era of endless disruption : accelerated by COVID-19 von Kahn, Barbara E.

Global Brand Power Leveraging Branding for Long-Term Growth von Kahn, Barbara E.

Global Brand Power Leveraging Branding for Long-Term Growth von Kahn, Barbara E.

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Emotion, adaptive decision making, and consumer behavior

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Legends in marketing Yoram (Jerry) Wind von Wind, Yoram 1938-

Weitere Verfasser: “… Kahn, Barbara E. …”