Verfügbarkeit: Essays on psychological distance in retailing

Essays on psychological distance in retailing:

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1. Verfasser:	Junc, Vanessa (VerfasserIn)
Format:	Abschlussarbeit Buch
Sprache:	English
Veröffentlicht:	Köln 2015
Schlagworte:	Verbraucherverhalten Einzelhandel Hochschulschrift
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	V, 178 Seiten Diagramme

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Datensatz im Suchindex

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adam_text	CONTENTS LIST O F TABLES..................................................................................................................................... III LIST O F FIGURES....................................................................................................................................IV LIST O F APPENDICES..............................................................................................................................V INTRODUCTION.............................................................................................................................. 1 OVERVIEW............................................................................................................................................... 1 ESSAY 1: PSYCHOLOGICAL DISTANCE IN RETAILING: DIMENSIONS, CONSUMER DECISION CONSEQUENCES * AND MANAGERIAL IMPLICATIONS................................................................................... 6 ESSAY 2: NEAR AND YET SO FAR* HOW PHYSICAL BARRIERS AT THE POINT O F SALE AFFECT GOAL PURSUIT AND ALTER BUYING DECISIONS.................................................................................................. 7 ESSAY 3: THE REAL-EXPOSURE EFFECT: AN ANALYSIS O F ITS UNDERLYING PROCESSES ........ 10 REFERENCES...........................................................................................................................................13 PSYCHOLOGICAL DISTANCE IN RETAILING: DIMENSIONS CONSUMER DECISION CONSEQUENCES * AND MANAGERIAL IMPLICATIONS................................................................................................ 16 ABSTRACT............................................................................................................................................... 1OE CONCEPTUAL FRAMEWORK.....................................................................................................................18 PSYCHOLOGICAL DISTANCE RETAIL DIMENSIONS................................................................................... 20 TEMPORAL D ISTANCE.......................................................................................................................20 SOCIAL DISTANCE............................................................................................................................. 21 SPATIAL DISTANCE............................................................................................................................ 22 HYPOTHETICAL DISTANCE................................................................................................................. 23 INFORMATIONAL DISTANCE................................................................................................................ 24 SENSORY DISTANCE.......................................................................................................................... 25 OVERALL EVALUATION O F PSYCHOLOGICAL DISTANCE IN ONLINE AND OFFLINE RETAILING..._..._........26 CONSEQUENCES O F PSYCHOLOGICAL DISTANCE.......................................................................................27 INFORMATION PROCESSING CONSEQUENCES ..................................................................................... 27 CONSUMERS* DECISION CONSEQUENCES.........................................................................................31 IMPLICATIONS FOR THE RETAIL MARKETING M IX.................................................................................... 34 ASSORTM ENT....................................................................................................................................35 PRESENTATION................................................................................................................................... 38 PROMOTION...................................................................................................................................... 38 POS ENVIRONMENT.........................................................................................................................43 CONCLUSION......................................................................................................................................... 45 REFERENCES.......................................................................................................................................... 47 NEAR AND YET SO F AR* HOW PHYSICAL B ARRIERS AT THE POINT OF SALE AFFECT GOAL PURSUIT AND A LTER BUYING DECISIONS............................................................................................................60 ABSTRACT............................................................................................................................................... 60 THEORETICAL BACKGROUND.................................................................................................................... 65 PHYSICAL BARRIERS AND PSYCHOLOGICAL D ISTANCE..........................................................................65 PSYCHOLOGICAL DISTANCE AND CONSTRUAL L EVELS..........................................................................66 PSYCHOLOGICAL DISTANCE IN RETAILING...........................................................................................67 HYPOTHESIZED E FFECTS...................................................................................................................69 STUDY 1 ................................................................................................................................................ 74 M ETHOD...........................................................................................................................................74 RESULTS AND DISCUSSION.....................................................................................................***80 S M D Y 2 ................................................................................................................................................86 RESULTS AND DISCUSSION................................................................................................................ 91 GENERAL D ISC U SIO N ........................................................................................................................... 94 SUMMARY AND CONCLUSION...........................................................................................................94 MANAGERIAL IMPLICATIONS..............................................................................................................95 LIMITATIONS AND FURTHER R ESEARCH............................................................................................. 97 REFERENCES......................................................................................................................................... 99 THE REAL-EXPOSURE EFFECT: AN ANALYSIS OF ITS UNDERLYING PROCESSES............................. 112 ABSTRACT............................................................................................................................................ 112 THEORETICAL BACKGROUND...............................................................................................................16 * STIMULUS-ORGANISM-RESPONSE PARADIGM ............................................................................... 116 HYPOTHESIZED E FFECTS................................................................................................................118 STUDY 1 ............................................................................................................................................. 122 M ETHOD........................................................................................................................................ 122 RESULTS AND DISCUSSION.............................................................................................................. 127 STUDY 2 ............................................................................................................................................. 135 M ETHOD........................................................................................................................................135 RESULTS AND DISCUSSION.............................................................................................................. 136 GENERAL DISCUSSION.........................................................................................................................139 SUMMARY AND CONCLUSION........................................................................................................ 139 MANAGERIAL IMPLICATIONS............................................................................................................140 LIMITATIONS AND FURTHER RESEARCH........................................................................................... 142 REFERENCES........................................................................................................................................144 REFERENCES...................................................................................................................................... 163
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title	Essays on psychological distance in retailing
title_auth	Essays on psychological distance in retailing
title_exact_search	Essays on psychological distance in retailing
title_full	Essays on psychological distance in retailing vorgelegt von M. Sc. Vanessa Junc
title_fullStr	Essays on psychological distance in retailing vorgelegt von M. Sc. Vanessa Junc
title_full_unstemmed	Essays on psychological distance in retailing vorgelegt von M. Sc. Vanessa Junc
title_short	Essays on psychological distance in retailing
title_sort	essays on psychological distance in retailing
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Einzelhandel (DE-588)4127747-8 gnd
topic_facet	Verbraucherverhalten Einzelhandel Hochschulschrift
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