Startup evolution curve: from idea to profitable and scalable business : startup marketing manual
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[San Bernadino, CA]
Donatas Jonikas, Ph.D. [Selbstverlag des Verfassers]
[2017]
Wrocław Amazon Fulfillment Poland Sp. z o.o. [2017] |
| Subjects: | |
| Item Description: | Cover title. - Includes bibliographical references (pages 320-325) |
| Physical Description: | 326 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781544809182 1544809182 |
Staff View
MARC
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| 264 | 1 | |a [San Bernadino, CA] |b Donatas Jonikas, Ph.D. [Selbstverlag des Verfassers] |c [2017] | |
| 264 | 1 | |a Wrocław |b Amazon Fulfillment Poland Sp. z o.o. |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a 326 Seiten |b Illustrationen, Diagramme |c 26 cm | ||
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| 500 | |a Cover title. - Includes bibliographical references (pages 320-325) | ||
| 505 | 8 | 0 | |t Stage 1. Feasibility study. The essence: devine the value proposition |t Alternative solutions & competitive analysis |t Sementation and potential market size |t Business model and fatal flaws |t Business environment and breakthrough innovations |t Customer journey map |t Financial assessments |t Stage 2. Hypotheses and experiments. Get ready for hypotheses verification |t Creating minimal vialble products: purposes and types |t Validating problem-solution-market fit |t Create a strong positioning statement |t Testing communication and distribution channels |t Evaluating profit and growth potential |t Develop alternative marketing strategies |t Stage 3. Fundraising. Startups challenges and the fundraising process |t Setting up fundraising milestones |t Bootstrapping or be ready for plan b |t Choosing the best funding source |t Creating winning fundraising material |t Determining the value of your startup |t Consistent targeted actions |t Stage 4. Product launch. Myth of the big boom launch |t Foundations of building a strong brand |t Identify and seize customer touchpoints |t Craft an irresistible offer |t Get ready to up-sell, cross-sell, and down-sell |t Marketing plan on one page |t Execute-measure-learn |t Stage 5. Growth hacking. Viral loop and key metrics |t Growth engines: sticky, viral, paid |t Profit hacking: leads, conversion, and economics |t Marginal users & magnets to get them |t Marketing material for viral growth |t Key leverage points and partnerships |t Marketing automation strategies & tools |
| 505 | 8 | 0 | |t Keep the pace |
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Record in the Search Index
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| author | Jonikas, Donatas |
| author_GND | (DE-588)118339859X |
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| contents | Stage 1. Feasibility study. The essence: devine the value proposition Alternative solutions & competitive analysis Sementation and potential market size Business model and fatal flaws Business environment and breakthrough innovations Customer journey map Financial assessments Stage 2. Hypotheses and experiments. Get ready for hypotheses verification Creating minimal vialble products: purposes and types Validating problem-solution-market fit Create a strong positioning statement Testing communication and distribution channels Evaluating profit and growth potential Develop alternative marketing strategies Stage 3. Fundraising. Startups challenges and the fundraising process Setting up fundraising milestones Bootstrapping or be ready for plan b Choosing the best funding source Creating winning fundraising material Determining the value of your startup Consistent targeted actions Stage 4. Product launch. Myth of the big boom launch Foundations of building a strong brand Identify and seize customer touchpoints Craft an irresistible offer Get ready to up-sell, cross-sell, and down-sell Marketing plan on one page Execute-measure-learn Stage 5. Growth hacking. Viral loop and key metrics Growth engines: sticky, viral, paid Profit hacking: leads, conversion, and economics Marginal users & magnets to get them Marketing material for viral growth Key leverage points and partnerships Marketing automation strategies & tools Keep the pace |
| ctrlnum | (OCoLC)1098182709 (DE-599)BVBBV045550277 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045550277 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:21:14Z |
| institution | BVB |
| isbn | 9781544809182 1544809182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030934271 |
| oclc_num | 1098182709 |
| open_access_boolean | |
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| owner_facet | DE-860 DE-1102 |
| physical | 326 Seiten Illustrationen, Diagramme 26 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Donatas Jonikas, Ph.D. [Selbstverlag des Verfassers] Amazon Fulfillment Poland Sp. z o.o. |
| record_format | marc |
| spelling | Jonikas, Donatas Verfasser (DE-588)118339859X aut Startup evolution curve from idea to profitable and scalable business : startup marketing manual Dr. Donatas Jonikas [San Bernadino, CA] Donatas Jonikas, Ph.D. [Selbstverlag des Verfassers] [2017] Wrocław Amazon Fulfillment Poland Sp. z o.o. [2017] © 2017 326 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier Cover title. - Includes bibliographical references (pages 320-325) Stage 1. Feasibility study. The essence: devine the value proposition Alternative solutions & competitive analysis Sementation and potential market size Business model and fatal flaws Business environment and breakthrough innovations Customer journey map Financial assessments Stage 2. Hypotheses and experiments. Get ready for hypotheses verification Creating minimal vialble products: purposes and types Validating problem-solution-market fit Create a strong positioning statement Testing communication and distribution channels Evaluating profit and growth potential Develop alternative marketing strategies Stage 3. Fundraising. Startups challenges and the fundraising process Setting up fundraising milestones Bootstrapping or be ready for plan b Choosing the best funding source Creating winning fundraising material Determining the value of your startup Consistent targeted actions Stage 4. Product launch. Myth of the big boom launch Foundations of building a strong brand Identify and seize customer touchpoints Craft an irresistible offer Get ready to up-sell, cross-sell, and down-sell Marketing plan on one page Execute-measure-learn Stage 5. Growth hacking. Viral loop and key metrics Growth engines: sticky, viral, paid Profit hacking: leads, conversion, and economics Marginal users & magnets to get them Marketing material for viral growth Key leverage points and partnerships Marketing automation strategies & tools Keep the pace Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf New business enterprises / Handbooks, manuals, etc Entrepreneurship / Handbooks, manuals, etc Entrepreneurship New business enterprises (DE-588)4048476-2 Ratgeber gnd-content Unternehmensgründung (DE-588)4078599-3 s Entrepreneurship (DE-588)7588126-3 s DE-604 |
| spellingShingle | Jonikas, Donatas Startup evolution curve from idea to profitable and scalable business : startup marketing manual Stage 1. Feasibility study. The essence: devine the value proposition Alternative solutions & competitive analysis Sementation and potential market size Business model and fatal flaws Business environment and breakthrough innovations Customer journey map Financial assessments Stage 2. Hypotheses and experiments. Get ready for hypotheses verification Creating minimal vialble products: purposes and types Validating problem-solution-market fit Create a strong positioning statement Testing communication and distribution channels Evaluating profit and growth potential Develop alternative marketing strategies Stage 3. Fundraising. Startups challenges and the fundraising process Setting up fundraising milestones Bootstrapping or be ready for plan b Choosing the best funding source Creating winning fundraising material Determining the value of your startup Consistent targeted actions Stage 4. Product launch. Myth of the big boom launch Foundations of building a strong brand Identify and seize customer touchpoints Craft an irresistible offer Get ready to up-sell, cross-sell, and down-sell Marketing plan on one page Execute-measure-learn Stage 5. Growth hacking. Viral loop and key metrics Growth engines: sticky, viral, paid Profit hacking: leads, conversion, and economics Marginal users & magnets to get them Marketing material for viral growth Key leverage points and partnerships Marketing automation strategies & tools Keep the pace Unternehmensgründung (DE-588)4078599-3 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)7588126-3 (DE-588)4048476-2 |
| title | Startup evolution curve from idea to profitable and scalable business : startup marketing manual |
| title_alt | Stage 1. Feasibility study. The essence: devine the value proposition Alternative solutions & competitive analysis Sementation and potential market size Business model and fatal flaws Business environment and breakthrough innovations Customer journey map Financial assessments Stage 2. Hypotheses and experiments. Get ready for hypotheses verification Creating minimal vialble products: purposes and types Validating problem-solution-market fit Create a strong positioning statement Testing communication and distribution channels Evaluating profit and growth potential Develop alternative marketing strategies Stage 3. Fundraising. Startups challenges and the fundraising process Setting up fundraising milestones Bootstrapping or be ready for plan b Choosing the best funding source Creating winning fundraising material Determining the value of your startup Consistent targeted actions Stage 4. Product launch. Myth of the big boom launch Foundations of building a strong brand Identify and seize customer touchpoints Craft an irresistible offer Get ready to up-sell, cross-sell, and down-sell Marketing plan on one page Execute-measure-learn Stage 5. Growth hacking. Viral loop and key metrics Growth engines: sticky, viral, paid Profit hacking: leads, conversion, and economics Marginal users & magnets to get them Marketing material for viral growth Key leverage points and partnerships Marketing automation strategies & tools Keep the pace |
| title_auth | Startup evolution curve from idea to profitable and scalable business : startup marketing manual |
| title_exact_search | Startup evolution curve from idea to profitable and scalable business : startup marketing manual |
| title_full | Startup evolution curve from idea to profitable and scalable business : startup marketing manual Dr. Donatas Jonikas |
| title_fullStr | Startup evolution curve from idea to profitable and scalable business : startup marketing manual Dr. Donatas Jonikas |
| title_full_unstemmed | Startup evolution curve from idea to profitable and scalable business : startup marketing manual Dr. Donatas Jonikas |
| title_short | Startup evolution curve |
| title_sort | startup evolution curve from idea to profitable and scalable business startup marketing manual |
| title_sub | from idea to profitable and scalable business : startup marketing manual |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Unternehmensgründung Entrepreneurship Ratgeber |
| work_keys_str_mv | AT jonikasdonatas startupevolutioncurvefromideatoprofitableandscalablebusinessstartupmarketingmanual |