The film distribution industry has, in recent decades, adapted new technologies to fit its promotional practices, largely using traditional strategies to control the promotional potential of media such as television and video. The Internet is the latest technology to offer promotional potential to t...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Johnson, Mary Paulette Adeline (VerfasserIn)
Format:	Abschlussarbeit Elektronisch E-Book
Sprache:	German
Veröffentlicht:	2001
Schlagworte:	Hochschulschrift
Online-Zugang:	Volltext
Zusammenfassung:	The film distribution industry has, in recent decades, adapted new technologies to fit its promotional practices, largely using traditional strategies to control the promotional potential of media such as television and video. The Internet is the latest technology to offer promotional potential to the film industry, as recognized by the case of the film, 'The Blair Witch Project '. The novelty of this film's Internet-based promotion led to characterizations of the Internet as an important means of film promotion. The Internet, however, poses new challenges to the film industry, as it resists adaptation for traditional promotional purposes. Its interactivity facilitates fan participation exceeding the limited interactivity of established media. Drawing upon a variety of sources, including academic studies, personal interviews and Internet websites, this thesis argues that the Internet must be approached differently than traditional promotional media, insofar as the Internet functions in ways that subvert traditional forms of film industry control.
Beschreibung:	182 S.