Practical guide to comparative advertising: dare to compare
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London,
Academic Press
[2019]
|
Schlagworte: | |
Online-Zugang: | FHD01 |
Beschreibung: | 1 Online-Ressource (ix, 182 Seiten) |
ISBN: | 9780128093511 |
Internformat
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
---|---|---|---|
001 | BV045344742 | ||
003 | DE-604 | ||
005 | 20190109 | ||
007 | cr|uuu---uuuuu | ||
008 | 181206s2019 |||| o||u| ||||||eng d | ||
020 | |a 9780128093511 |9 978-0-12-809351-1 | ||
035 | |a (OCoLC)1078666387 | ||
035 | |a (DE-599)BVBBV045344742 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-1050 | ||
100 | 1 | |a Corbin, Ruth M. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Practical guide to comparative advertising |b dare to compare |c Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal [and 2 others] |
264 | 1 | |a London, |b Academic Press |c [2019] | |
300 | |a 1 Online-Ressource (ix, 182 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 4 | |a Advertising | |
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
700 | 1 | |a Bleibaum, Rebecca N. |e Verfasser |4 aut | |
700 | 1 | |a Jirgal, Tom |e Verfasser |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-0-12-805471-0 |
912 | |a ZDB-30-PQE | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-030731463 | ||
966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5603410 |l FHD01 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1804179164832464896 |
---|---|
any_adam_object | |
author | Corbin, Ruth M. Bleibaum, Rebecca N. Jirgal, Tom |
author_facet | Corbin, Ruth M. Bleibaum, Rebecca N. Jirgal, Tom |
author_role | aut aut aut |
author_sort | Corbin, Ruth M. |
author_variant | r m c rm rmc r n b rn rnb t j tj |
building | Verbundindex |
bvnumber | BV045344742 |
collection | ZDB-30-PQE |
ctrlnum | (OCoLC)1078666387 (DE-599)BVBBV045344742 |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01255nmm a2200337 c 4500</leader><controlfield tag="001">BV045344742</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190109 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181206s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780128093511</subfield><subfield code="9">978-0-12-809351-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1078666387</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045344742</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Corbin, Ruth M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Practical guide to comparative advertising</subfield><subfield code="b">dare to compare</subfield><subfield code="c">Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal [and 2 others]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London,</subfield><subfield code="b">Academic Press</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (ix, 182 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bleibaum, Rebecca N.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jirgal, Tom</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-0-12-805471-0</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030731463</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5603410</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV045344742 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T08:15:31Z |
institution | BVB |
isbn | 9780128093511 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030731463 |
oclc_num | 1078666387 |
open_access_boolean | |
owner | DE-1050 |
owner_facet | DE-1050 |
physical | 1 Online-Ressource (ix, 182 Seiten) |
psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Academic Press |
record_format | marc |
spelling | Corbin, Ruth M. Verfasser aut Practical guide to comparative advertising dare to compare Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal [and 2 others] London, Academic Press [2019] 1 Online-Ressource (ix, 182 Seiten) txt rdacontent c rdamedia cr rdacarrier Advertising BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Bleibaum, Rebecca N. Verfasser aut Jirgal, Tom Verfasser aut Erscheint auch als Druck-Ausgabe 978-0-12-805471-0 |
spellingShingle | Corbin, Ruth M. Bleibaum, Rebecca N. Jirgal, Tom Practical guide to comparative advertising dare to compare Advertising BUSINESS & ECONOMICS / Advertising & Promotion bisacsh |
title | Practical guide to comparative advertising dare to compare |
title_auth | Practical guide to comparative advertising dare to compare |
title_exact_search | Practical guide to comparative advertising dare to compare |
title_full | Practical guide to comparative advertising dare to compare Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal [and 2 others] |
title_fullStr | Practical guide to comparative advertising dare to compare Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal [and 2 others] |
title_full_unstemmed | Practical guide to comparative advertising dare to compare Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal [and 2 others] |
title_short | Practical guide to comparative advertising |
title_sort | practical guide to comparative advertising dare to compare |
title_sub | dare to compare |
topic | Advertising BUSINESS & ECONOMICS / Advertising & Promotion bisacsh |
topic_facet | Advertising BUSINESS & ECONOMICS / Advertising & Promotion |
work_keys_str_mv | AT corbinruthm practicalguidetocomparativeadvertisingdaretocompare AT bleibaumrebeccan practicalguidetocomparativeadvertisingdaretocompare AT jirgaltom practicalguidetocomparativeadvertisingdaretocompare |