A new diffusion model incorporating income, price and advertising effects:
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Bibliographic Details
Main Authors: Jedidi, Kamel (Author), Eliashberg, Jehoshua (Author), De Sarbo, Wayne S. (Author)
Format: Book
Language:Undetermined
Published: New York Columbia Business School 1987
Series:The Avis Rent a Car System, Inc. working paper series in marketing 87,14
Physical Description:Ca. 50 S. graph. Darst.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!