Think ASEAN!: Rethinking marketing toward ASEAN community 2015
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore [u.a.]
McGraw-Hill
2007
|
| Schriftenreihe: | McGrawHill education
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 192 S. graph. Darst. |
| ISBN: | 9780071254052 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145270368239616 |
|---|---|
| adam_text | Contents
Foreword I Hi
Foreword II v
Preface vii
Acknowledgments xii
Executive Summary: Forget the World, Think ASEAN,
Act Local 1
Part I ASEAN from the Top 5
Chapter 1 Digital Technology in ASEAN 11
Chapter 2 Impact of Globalization on ASEAN 25
Chapter 3 The Future Market of ASEAN 42
Chapter 4 Compete for ASEAN Customers 66
Part II Lessons from ASEAN
Marketing Companies 83
Chapter 5 Watch out for the Local Champions 85
Bengawan Solo 86
Dji Sam Soe 90
Goldilocks 94
MBF Cards 97
Bangkok Hospital 101
Number One Tonic Drink in Vietnam 105
Chapter 6 Learn from the Locals Going ASEAN 113
Extra Joss 113
Royal Selangor 117
San Miguel 120
Eu Yan Sang 124
Black Canyon 128
xiv Contents
Chapter 7 Be Inspired by Multinationals Focusing on
ASEAN 133
3M 134
Kinokuniya 139
Samsung 143
Part III ASEAN Marketing in Practice 149
Chapter 8 ASEAN Vision, Local Action 151
Air Asia 152
BreadTalk 159
Kijang 164
Chapter 9 Global Value, ASEAN Strategy, Local Tactic 173
Hewlett-Packard 176
Yamaha 179
Index 187
|
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Kartajaya, Hermawan Huan, Hooi Den |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Kartajaya, Hermawan Huan, Hooi Den |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk h k hk h d h hd hdh |
| building | Verbundindex |
| bvnumber | BV026662514 |
| ctrlnum | (OCoLC)255823264 (DE-599)BSZ267159250 |
| dewey-full | 658.800959 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800959 |
| dewey-search | 658.800959 |
| dewey-sort | 3658.800959 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:47Z |
| institution | BVB |
| isbn | 9780071254052 |
| language | English |
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| physical | XIV, 192 S. graph. Darst. |
| publishDate | 2007 |
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| publisher | McGraw-Hill |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Think ASEAN! Rethinking marketing toward ASEAN community 2015 Philip Kotler ; Hermawan Kartajaya ; Hooi Den Huan Singapore [u.a.] McGraw-Hill 2007 XIV, 192 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGrawHill education Association of Southeast Asian Nations (DE-588)116362-0 gnd rswk-swf Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Auslandsmarkt (DE-588)4003776-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Association of Southeast Asian Nations (DE-588)116362-0 b Wirtschaftsentwicklung (DE-588)4066438-7 s Marketingstrategie (DE-588)4120697-6 s DE-188 Auslandsmarkt (DE-588)4003776-9 s Markteintrittsstrategie (DE-588)4326311-2 s Kartajaya, Hermawan Verfasser aut Huan, Hooi Den Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022210830&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Kartajaya, Hermawan Huan, Hooi Den Think ASEAN! Rethinking marketing toward ASEAN community 2015 Association of Southeast Asian Nations (DE-588)116362-0 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Auslandsmarkt (DE-588)4003776-9 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)116362-0 (DE-588)4066438-7 (DE-588)4326311-2 (DE-588)4003776-9 (DE-588)4120697-6 |
| title | Think ASEAN! Rethinking marketing toward ASEAN community 2015 |
| title_auth | Think ASEAN! Rethinking marketing toward ASEAN community 2015 |
| title_exact_search | Think ASEAN! Rethinking marketing toward ASEAN community 2015 |
| title_full | Think ASEAN! Rethinking marketing toward ASEAN community 2015 Philip Kotler ; Hermawan Kartajaya ; Hooi Den Huan |
| title_fullStr | Think ASEAN! Rethinking marketing toward ASEAN community 2015 Philip Kotler ; Hermawan Kartajaya ; Hooi Den Huan |
| title_full_unstemmed | Think ASEAN! Rethinking marketing toward ASEAN community 2015 Philip Kotler ; Hermawan Kartajaya ; Hooi Den Huan |
| title_short | Think ASEAN! |
| title_sort | think asean rethinking marketing toward asean community 2015 |
| title_sub | Rethinking marketing toward ASEAN community 2015 |
| topic | Association of Southeast Asian Nations (DE-588)116362-0 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Auslandsmarkt (DE-588)4003776-9 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Association of Southeast Asian Nations Wirtschaftsentwicklung Markteintrittsstrategie Auslandsmarkt Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022210830&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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