Marketing fresh fruits and vegetables:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Van Nostrand Reinhold
1991
|
| Series: | An AVI book
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 357 S. graph. Darst., Kt. |
| ISBN: | 0442004508 |
Staff View
MARC
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| 650 | 4 | |a Fruits - Commercialisation | |
| 650 | 4 | |a Légumes - Commercialisation | |
| 650 | 4 | |a Fruit |x Marketing | |
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Record in the Search Index
| _version_ | 1804120868526227457 |
|---|---|
| adam_text | Contents
Preface / ix
Acknowledgments / xiii
Part 1 Markets, Sources, and the Marketing System / 1
1. The United States Market for Food / 3
2. The United States Market for Fresh Fruits and Vegetables / 23
3. Sources of Fresh Fruits and Vegetables / 37
4. Major Sources of Supply: California, Florida, and Mexico / 53
5. The Marketing System and Firms Involved: An Overview / 74
6. Marketing Systems for Three Major Fruits and Vegetables: Oranges,
Apples, and Tomatoes / 92
Part 2 The Marketing Environment / 115
7. Market Information: Agricultural Statistics, Grading
and Inspection, Market News, and Other Information
Sources / 117
8. Market Prices and Price Analysis / 129
9. Trade Practices, Credit Ratings, and Regulation of Trading
(Perishable Agricultural Commodities Act) / 151
10. Cooperative Marketing / 163
11. Marketing Orders / 171
12. Pesticide Use and Food Safety / 179
13. Nutritional Quality and Nutrition Marketing / 204
14. Generic, Brand, and Private Label Advertising
and Promotion / 217
Part 3 Marketing Operations and Firms / 229
15. International Trade / 231
16. Shipping Point Operations and Firms / 253
vii
viu CONTENTS
17. Long Distance Transportation / 266
18. Wholesaling at Destination and Terminal Market Facilities / 284
19. Food Retailers and Retailing / 301
20. The Foodservice Industry / 319
21. Direct Marketing by Farmers to Consumers / 328
Part 4 Epilogue / 341
22. Future Prospects / 343
Index / 349
|
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| dewey-full | 635/.068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 635 - Garden crops (Horticulture) |
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| dewey-search | 635/.068/8 |
| dewey-sort | 3635 268 18 |
| dewey-tens | 630 - Agriculture and related technologies |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
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| isbn | 0442004508 |
| language | English |
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| spelling | How, R. B. Verfasser aut Marketing fresh fruits and vegetables R. Brian How New York, NY Van Nostrand Reinhold 1991 XIV, 357 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier An AVI book Fruits - Commercialisation Légumes - Commercialisation Fruit Marketing Vegetables Marketing Gemüse (DE-588)4020069-3 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Obst (DE-588)4043047-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Gemüse (DE-588)4020069-3 s Vermarktung (DE-588)4121857-7 s DE-604 Obst (DE-588)4043047-9 s Marketing (DE-588)4037589-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004211441&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | How, R. B. Marketing fresh fruits and vegetables Fruits - Commercialisation Légumes - Commercialisation Fruit Marketing Vegetables Marketing Gemüse (DE-588)4020069-3 gnd Vermarktung (DE-588)4121857-7 gnd Marketing (DE-588)4037589-4 gnd Obst (DE-588)4043047-9 gnd |
| subject_GND | (DE-588)4020069-3 (DE-588)4121857-7 (DE-588)4037589-4 (DE-588)4043047-9 (DE-588)4078704-7 |
| title | Marketing fresh fruits and vegetables |
| title_auth | Marketing fresh fruits and vegetables |
| title_exact_search | Marketing fresh fruits and vegetables |
| title_full | Marketing fresh fruits and vegetables R. Brian How |
| title_fullStr | Marketing fresh fruits and vegetables R. Brian How |
| title_full_unstemmed | Marketing fresh fruits and vegetables R. Brian How |
| title_short | Marketing fresh fruits and vegetables |
| title_sort | marketing fresh fruits and vegetables |
| topic | Fruits - Commercialisation Légumes - Commercialisation Fruit Marketing Vegetables Marketing Gemüse (DE-588)4020069-3 gnd Vermarktung (DE-588)4121857-7 gnd Marketing (DE-588)4037589-4 gnd Obst (DE-588)4043047-9 gnd |
| topic_facet | Fruits - Commercialisation Légumes - Commercialisation Fruit Marketing Vegetables Marketing Gemüse Vermarktung Marketing Obst USA |
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