Preparing for the digital age: interacting and innovating with customers
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1. Verfasser: | |
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Format: | Abschlussarbeit Buch |
Sprache: | German |
Veröffentlicht: |
Bayreuth
2018
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | v, 38 Blätter Diagramme |
Internformat
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Datensatz im Suchindex
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adam_text | TABLE OF CONTENTS
INTRODUCTION 1
I. OVERVIEW AND CONTEXT OF THE RESEARCH PAPERS 6
1. PREPARING FOR THE DIGITAL AGE 6
2. THE CHANGING ROLE AND BEHAVIOR OF THE CUSTOMER 9
3. OPEN INNOVATION AS A MEANS TO INCREASE OVERALL IRRNOVATIVENESS 14
[I. SUMMARY AND FUTURE RESEARCH 19
1. SUMMARY 19
2. FUTURE RESEARCH 21
V. PUBLICATION BIBLIOGRAPHY 24
. APPENDIX 30
1. INDEX OF RESEARCH PAPERS 30
2. INDIVIDUAL CONTRIBUTION TO THE INCLUDED RESEARCH PAPERS 31
3. RESEARCH PAPER #1: STRUCTURING DIGITAL TRANSFORMATION - A FRAMEWORK
OF ACTION
FIELDS AND ITS APPLICATION AT ZEISS 33
4. RESEARCH PAPER #2: OMNI-CHANNEL RETAIL CAPABILITIES: AN INFORMATION
SYSTEMS
PERSPECTIVE 34
5. RESEARCH PAPER #3: MINDFULLY GOING OMNI-CHANNEL: AN ECONOMIC DECISION
MODEL
FOR EVALUATING OMNI-CHANNEL STRATEGIES 35
6. RESEARCH PAPER #4: WHAT DOES IT TAKE TO IMPLEMENT OPEN INNOVATION?
TOWARDS AN
INTEGRATED CAPABILITY FRAMEWORK 36
7. RESEARCH PAPER #5: DO NOT FORGET ABOUT SMART TOWNS - HOW TO BRING
CUSTOMIZED
DIGITAL INNOVATION TO RURAL AREAS 38
|
any_adam_object | 1 |
author | Hosseini, Sabiölla 1989- |
author_GND | (DE-588)1172470456 |
author_facet | Hosseini, Sabiölla 1989- |
author_role | aut |
author_sort | Hosseini, Sabiölla 1989- |
author_variant | s h sh |
building | Verbundindex |
bvnumber | BV045434931 |
classification_rvk | QP 345 QW 300 |
ctrlnum | (OCoLC)1090106558 (DE-599)BVBBV045434931 |
discipline | Wirtschaftswissenschaften |
format | Thesis Book |
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institution | BVB |
language | German |
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spelling | Hosseini, Sabiölla 1989- Verfasser (DE-588)1172470456 aut Preparing for the digital age interacting and innovating with customers vorgelegt von Sabiölla Hosseini Bayreuth 2018 v, 38 Blätter Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Bayreuth 2018 Unternehmen (DE-588)4061963-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Wandel (DE-588)4234987-4 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Digitale Revolution (DE-588)7854804-4 s Informationstechnik (DE-588)4026926-7 s Wandel (DE-588)4234987-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Unternehmen (DE-588)4061963-1 s SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030820558&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Hosseini, Sabiölla 1989- Preparing for the digital age interacting and innovating with customers Unternehmen (DE-588)4061963-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Digitale Revolution (DE-588)7854804-4 gnd Wandel (DE-588)4234987-4 gnd Informationstechnik (DE-588)4026926-7 gnd |
subject_GND | (DE-588)4061963-1 (DE-588)4062644-1 (DE-588)7854804-4 (DE-588)4234987-4 (DE-588)4026926-7 (DE-588)4113937-9 |
title | Preparing for the digital age interacting and innovating with customers |
title_auth | Preparing for the digital age interacting and innovating with customers |
title_exact_search | Preparing for the digital age interacting and innovating with customers |
title_full | Preparing for the digital age interacting and innovating with customers vorgelegt von Sabiölla Hosseini |
title_fullStr | Preparing for the digital age interacting and innovating with customers vorgelegt von Sabiölla Hosseini |
title_full_unstemmed | Preparing for the digital age interacting and innovating with customers vorgelegt von Sabiölla Hosseini |
title_short | Preparing for the digital age |
title_sort | preparing for the digital age interacting and innovating with customers |
title_sub | interacting and innovating with customers |
topic | Unternehmen (DE-588)4061963-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Digitale Revolution (DE-588)7854804-4 gnd Wandel (DE-588)4234987-4 gnd Informationstechnik (DE-588)4026926-7 gnd |
topic_facet | Unternehmen Verbraucherverhalten Digitale Revolution Wandel Informationstechnik Hochschulschrift |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030820558&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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