Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Bloomsbury Visual Arts
2023
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| Schlagworte: | |
| Online-Zugang: | DE-523 Volltext |
| Zusammenfassung: | Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty |
| Beschreibung: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2024 |
| Beschreibung: | 1 Online-Ressource (viii, 249 Seiten) |
| ISBN: | 9781350299450 9781350299429 9781350299443 |
| DOI: | 10.5040/9781350299450 |
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| spelling | Karchin, Lindsay Verfasser (DE-588)1304373444 aut Cosmetics Marketing Strategy and Innovation in the Beauty Industry Lindsay Karchin and Delphine Horvath London Bloomsbury Visual Arts 2023 1 Online-Ressource (viii, 249 Seiten) txt rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2024 Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty Fashion & beauty industries / bicssc Sales & marketing / bicssc Cosmetics Marketing Horvath, Delphine (DE-588)1304373886 aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-3502-9943-6 https://doi.org/10.5040/9781350299450?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Karchin, Lindsay Horvath, Delphine Cosmetics Marketing Strategy and Innovation in the Beauty Industry Fashion & beauty industries / bicssc Sales & marketing / bicssc Cosmetics Marketing |
| title | Cosmetics Marketing Strategy and Innovation in the Beauty Industry |
| title_auth | Cosmetics Marketing Strategy and Innovation in the Beauty Industry |
| title_exact_search | Cosmetics Marketing Strategy and Innovation in the Beauty Industry |
| title_exact_search_txtP | Cosmetics Marketing Strategy and Innovation in the Beauty Industry |
| title_full | Cosmetics Marketing Strategy and Innovation in the Beauty Industry Lindsay Karchin and Delphine Horvath |
| title_fullStr | Cosmetics Marketing Strategy and Innovation in the Beauty Industry Lindsay Karchin and Delphine Horvath |
| title_full_unstemmed | Cosmetics Marketing Strategy and Innovation in the Beauty Industry Lindsay Karchin and Delphine Horvath |
| title_short | Cosmetics Marketing |
| title_sort | cosmetics marketing strategy and innovation in the beauty industry |
| title_sub | Strategy and Innovation in the Beauty Industry |
| topic | Fashion & beauty industries / bicssc Sales & marketing / bicssc Cosmetics Marketing |
| topic_facet | Fashion & beauty industries / bicssc Sales & marketing / bicssc Cosmetics Marketing |
| url | https://doi.org/10.5040/9781350299450?locatt=label:secondary_bloomsburyFashionCentral |
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