Consumers and services:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester u.a.
Wiley
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 271 S. graph. Darst. |
| ISBN: | 0471957976 0471962694 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-008134160 | ||
Datensatz im Suchindex
| _version_ | 1804126616083759104 |
|---|---|
| adam_text | Contents
List of Contributors vii
Acknowledgements xii
Part I
The Service Consumer l
Chapter 1
Consumers and Services 5
Chapter 2
Pre consumption of Services 33
Chapter 3
Consuming Services 61
Chapter 4
Evaluating Services 97
Consumers and services
Part II
The service Consumer in context 135
Chapter 5
The Tourism and Travel Consumer 141
Monica Hanefors and Lena Larsson Mossberg
Chapter 6
The Professional Services Consumer 163
Kitty Koeletneijer and Marco Vriens
Chapter 7
The Financial Services Consumer 185
Christine Ennew and Sally McKechnie
Chapter 8
The Healthcare Consumer 209
Joby John, Mark Gabbott and Gillian Hogg
Chapter 9
The Charity Consumer 225
Suzanne Home and Sally Hibbert
Part III
Conclusion 243
Chapter 10
Conclusion 245
Index 265
vi
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:20:17Z |
| institution | BVB |
| isbn | 0471957976 0471962694 |
| language | English |
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| physical | XI, 271 S. graph. Darst. |
| publishDate | 1998 |
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| spelling | Gabbott, Mark Verfasser aut Consumers and services Mark Gabbott and Gillian Hogg Chichester u.a. Wiley 1998 XI, 271 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kundenmanagement (DE-588)4236865-0 s Dienstleistung (DE-588)4012178-1 s DE-604 Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Hogg, Gillian Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008134160&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gabbott, Mark Hogg, Gillian Consumers and services Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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| title | Consumers and services |
| title_auth | Consumers and services |
| title_exact_search | Consumers and services |
| title_full | Consumers and services Mark Gabbott and Gillian Hogg |
| title_fullStr | Consumers and services Mark Gabbott and Gillian Hogg |
| title_full_unstemmed | Consumers and services Mark Gabbott and Gillian Hogg |
| title_short | Consumers and services |
| title_sort | consumers and services |
| topic | Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing Verbraucherverhalten Dienstleistung Dienstleistungsbetrieb Kundenmanagement Aufsatzsammlung |
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