Unit Pricing: Empirical Investigations of its Influences at the Product and Retailer Levels
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2016]
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XIX, 300 Seiten) 31 Illustrationen |
| ISBN: | 9783658134761 |
| DOI: | 10.1007/978-3-658-13476-1 |
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Datensatz im Suchindex
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| adam_text | UNIT PRICING
/ HIMBERT, LENA
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CATEGORIZATION AND REVIEW OF UNIT PRICE RESEARCH
LEGISLATION AND THE IMPORTANCE OF UNIT PRICES IN THE MARKETPLACE
EXPERIMENTS ADDRESSING THE INFLUENCE OF UNIT PRICES ON PRODUCT LEVEL AN
ON RETAILER LEVEL.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
UNIT PRICING
/ HIMBERT, LENA
: 2016
ABSTRACT / INHALTSTEXT
WITH A SERIES OF EXPERIMENTS, LENA HIMBERT HIGHLIGHTS THE INFLUENCE OF
THE UNIT PRICE’S UNIT OF MEASURE ON THE CONSUMER’S PRICE-LEVEL
PERCEPTION AND QUALITY PERCEPTION. FURTHERMORE, THIS THESIS SHOWS THAT
THE UNIT PRICE AVAILABILITY AND PROMINENCE INFLUENCES THE CONSUMER’S
STORE PRICE IMAGE. WHEN SHOPPING FOR PRE-PACKAGED PRODUCTS, CONSUMERS
ARE OFFERED A VARIETY OF PRODUCT AND PRICE INFORMATION AT THE POINT OF
PURCHASE. THE UNIT PRICE REPRESENTS PRICE INFORMATION GIVEN TO THE
CONSUMER FOR WHICH THE FACTOR PACKAGE SIZE IS REMOVED AND THEREBY LOWERS
THE INFORMATION LOAD FOR CONSUMERS IN THE SHOPPING SITUATION. HOWEVER,
RETAILERS HAVE CONSIDERABLE LEEWAY CONCERNING THE UNIT PRICE FORMAT.
ASPECTS THAT CAN BE VARIED ARE FOR EXAMPLE THE UNIT OF MEASURE (E.G.,
PRICE PER KG VS PRICE PER 100 G) OR FONT SIZE. THERE IS LITTLE TO NO
PREVIOUS RESEARCH THAT GIVES ADVICE TO RETAILERS HOW THEY SHOULD
INDICATE THE UNIT PRICE ON THE PRICE LABEL. CONTENTS CATEGORIZATION AND
REVIEW OF UNIT PRICE RESEARCH LEGISLATION AND THE IMPORTANCE OF UNIT
PRICES IN THE MARKETPLACE EXPERIMENTS ADDRESSING THE INFLUENCE OF UNIT
PRICES ON PRODUCT LEVEL AN ON RETAILER LEVEL TARGET GROUPS LECTURERS AND
STUDENTS OF BUSINESS ADMINISTRATION, IN PARTICULAR MARKETING, AND
PSYCHOLOGY EXECUTIVES FROM THE FIELDS OF PRICE MANAGEMENT, MARKETING AND
MARKET RESEARCH THE AUTHOR LENA HIMBERT HOLDS A PHD OF THE UNIVERSITY OF
KAISERSLAUTERN (ADVISOR: PROF. DR. STEFAN ROTH). SHE WORKS AS A
CONSULTANT FOR A GLOBAL MANAGEMENT CONSULTING FIRM FOCUSING ON PRICING,
SALES AND MARKETING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Himbert, Lena |
| author_GND | (DE-588)1025241010 |
| author_facet | Himbert, Lena |
| author_role | aut |
| author_sort | Himbert, Lena |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-13476-1 |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV043579404 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:14:20Z |
| institution | BVB |
| isbn | 9783658134761 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028994076 |
| oclc_num | 951081507 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (XIX, 300 Seiten) 31 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Gabler |
| record_format | marc |
| spellingShingle | Himbert, Lena Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels Business Market research Business and Management Market Research/Competitive Intelligence Wirtschaft Verbraucherverhalten (DE-588)4062644-1 gnd Preisangabe (DE-588)4115618-3 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4115618-3 (DE-588)4127747-8 (DE-588)4113937-9 |
| title | Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels |
| title_auth | Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels |
| title_exact_search | Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels |
| title_full | Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels by Lena Himbert |
| title_fullStr | Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels by Lena Himbert |
| title_full_unstemmed | Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels by Lena Himbert |
| title_short | Unit Pricing |
| title_sort | unit pricing empirical investigations of its influences at the product and retailer levels |
| title_sub | Empirical Investigations of its Influences at the Product and Retailer Levels |
| topic | Business Market research Business and Management Market Research/Competitive Intelligence Wirtschaft Verbraucherverhalten (DE-588)4062644-1 gnd Preisangabe (DE-588)4115618-3 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Business Market research Business and Management Market Research/Competitive Intelligence Wirtschaft Verbraucherverhalten Preisangabe Einzelhandel Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-13476-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994076&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994076&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT himbertlena unitpricingempiricalinvestigationsofitsinfluencesattheproductandretailerlevels |