On the functional significance of loyalty rewards: an experimental study with small sample robust tests of covariance structure models
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2007
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 152 S. graph. Darst. |
Internformat
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| adam_text | ON THE FUNCTIONAL SIGNIFICANCE OF LOYALTY REWARDS: AN EXPERIMENTAL STUDY
WITH SMALL SAMPLE ROBUST TESTS OF COVARIANCE STRUCTURE MODELS
DISSERTATION OF THE UNIVERSITY OF ST. GALLEN, GRADUATE SCHOOL OF
BUSINESS ADMINISTRATION, ECONOMICS, LAW AND SOCIAL SCIENCES (HSG) TO
OBTAIN THE TITLE OF DOCTOR OECONOMIAE SUBMITTED BY WALTER HERZOG FROM
GERMANY APPROVED ON THE APPLICATION OF PROF. DR. SVEN REINECKE AND PROF.
DR. TORSTEN TOMCZAK DISSERTATION NO. 3385 DIFO-DRUCK GMBH, BAMBERG 2007
CONTENTS CONTENTS I FIGURES VI TABLES VII ABBREVIATIONS IX ABSTRACT X
ACKNOWLEDGMENTS XI 1 INTRODUCTION 1 1.1 SCLF-DCTCRMINATION THEORY AND
LOYALTY REWARDS 1 1.2 COVARIANCE STRUCTURE ANALYSIS AND EXPERIMENTAL
CONSUMER RESEARCH 2 1.2.1 EXPERIMENTERS REACTANCE AGAINST COVARIANCE
STRUCTURE ANALYSIS 3 1.2.2 MODEL SIZE AND SAMPLE SIZE 4 2 ON THE CONTEXT
RELATIVITY OF LOYALTY REWARD INTERPRETATIONS AND THEIR EFFECTS ON
SELF-DETERMINED CUSTOMER MOTIVATION 6 2.1 INTRODUCTION 6 2.2 ORGANISM
INTEGRATION THEORY AND CUSTOMER MOTIVATION 10 2.2.1 FIRM-DETERMINED
CUSTOMER MOTIVATION 10 2.2.2 SELF-DETERMINED CUSTOMER MOTIVATION 12
2.2.3 PERCEIVED LOCUS OF CAUSALITY AND LOYALTY INTENTIONS 13 2.3
COGNITIVE EVALUATION THEORY AND LOYALTY REWARDS 14 2.3.1 FUNDAMENTAL
NEEDS AND PERCEIVED LOCUS OF CAUSALITY 15 2.3.2 FUNDAMENTAL NEEDS AND
LOYALTY REWARD INTERPRETATIONS 15 2.4 CONTEXTUAL FACTORS 17 2.4.1
AUTONOMY-SUPPORTIVE REWARD ADMINISTRATION 18 2.4.2 AUTONOMY-SUPPORTIVE
SERVICE CLIMATE 18 2.4.3 INTRINSIC OR EXTRINSIC WORK MOTIVATION OF THE
REWARD PROVIDER 20 2.5 CROWDING IN AND CROWDING OUT EFFECTS 21 2.6
METHOD 22 2.6.1 MAIN ANALYSIS 22 2.6.2 SUPPLEMENTARY ANALYSIS 26 2.6.3
SAMPLE AND SCALES 27 2.7 MAIN ANALYSIS 27 2.7.1 MODEL SETUP 27 2.7.2
MODEL ESTIMATION 32 2.7.3 OVERALL MODEL FIT 32 2.7.4 MEASUREMENT QUALITY
34 2.7.5 MANIPULATION CHECKS 36 2.7.6 TESTS OF HYPOTHESES H1-H8 37 2.7.7
TEST OF MOTIVATIONAL MEDIATION HYPOTHESIS 39 2.8 SUPPLEMENTARY ANALYSIS
39 2.8.1 ANALYSIS STRATEGY AND RESULTS 39 2.8.2 OVERALL FIT OF MIMIC
MODELS 43 2.8.3 MANIPULATION CHECKS 43 2.8.4 TESTS OF HYPOTHESES H9A AND
H9B 43 2.9 DISCUSSION 45 2.9.1 CONTEXT RELATIVITY 46 2.9.2 MOTIVATIONAL
MEDIATION 47 2.9.3 CROWDING IN AND CROWDING OUT EFFECTS 48 2.9.4
LIMITATIONS AND FUTURE RESEARCH OPPORTUNITIES 49 3 ROBUST OVERALL TESTS
OF LARGE COVARIANCE STRUCTURE MODELS 51 3.1 INTRODUCTION 52 3.2 TEST
STATISTICS AND THEIR ASYMPTOTIC DISTRIBUTIONS 56 3.2.1 LIKELIHOOD RATIO
STATISTIC 56 3.2.2 SATORRA-BCNTLCR STATISTICS 58 3.2.3
BARTLETT-CORRCCTED STATISTICS 60 3.2.4 SWAIN-CORRCCTCD STATISTICS 61 3.3
EXPECTATIONS OF FINITE SAMPLE BEHAVIOR 62 3.3.1 LIKELIHOOD RATIO
STATISTIC 63 3.3.2 SATORRA-BCNTLCR STATISTICS 64 3.3.3
BARTLETT-CORRCCTED STATISTICS 64 3.3.4 SWAIN-CORRCCTCD STATISTICS 65
3.3.5 SUMMARY 65 3.4 MONTE CARLO DESIGN 66 3.4.1 SAMPLE SIZE CONDITIONS
66 3.4.2 POPULATION MODELS AND MODEL SIZE CONDITIONS 66 3.4.3 NUMBER OF
REPLICATIONS 67 3.4.4 DATA GENERATION AND MODEL ESTIMATION 68 3.4.5
PERFORMANCE CRITERIA 68 3.5 FINDINGS AND RECOMMENDATIONS 70 3.5.1 TYPE I
ERROR RATES 70 3.5.2 INTERMEDIATE CONCLUSION 74 3.5.3 KOLMOGOROV-SMIRNOV
TESTS 74 3.5.4 PP-PLOTS AND QQ-PLOTS 77 3.5.5 FINAL CONCLUSION 77 3.5.6
SOFTWARE 84 3.6 ILLUSTRATIONS 84 3.7 DISCUSSION 85 3.7.1 A RETROSPECTIVE
VIEW ON APPLIED RESEARCH 85 3.7.2 THE N:T RATIO CRITERION 86 3.7.3
LIMITATIONS AND FUTURE WORK 88 3.7.4 CONCLUSION 90 4 SMALL SAMPLE ROBUST
ESTIMATORS OF NONCCNTRALITY-BASCD AND INCREMENTAL MODEL FIT 91 4.1
INTRODUCTION 92 III 4.2 CENTRAL CHI-SQUARE DISTRIBUTION 94 4.3
NONCENTRAL CHI-SQUARC DISTRIBUTION 95 4.3.1 DEFINITIONS 95 4.3.2 THE
ROOT MEAN SQUARE ERROR OF APPROXIMATION 96 4.3.3 POINT AND INTERVAL
ESTIMATORS 97 4.3.4 ALTERNATIVE METRICS OF THE NONCENTRALITY PARAMETER
98 4.3.5 FINITE SAMPLE BEHAVIOR OF ESTIMATORS 99 4.4 SMALL SAMPLE
CORRECTIONS 100 4.4.1 BARTLETT-CORRECTED STATISTICS 101 4.4.2
YUAN-CORRECTED STATISTICS 101 4.4.3 SWAIN-CORRECTED STATISTICS 102 4.4.4
NONCENTRAL CASE 103 4.4.5 EXPECTATIONS OF FINITE SAMPLE BEHAVIOR 104 4.5
MONTE CARLO DESIGN 105 4.5.1 SAMPLE SIZE CONDITIONS 105 4.5.2 POPULATION
MODEL 106 4.5.3 MISSPCCIFICATIONS 107 4.5.4 ESTIMATORS OF MODEL FIT 107
4.5.5 DATA GENERATION AND MODEL ESTIMATION 108 4.5.6 NUMBER OF
REPLICATIONS 108 4.5.7 PERFORMANCE CRITERIA 108 4.6 RESULTS 110 4.6.1
TRADITIONAL ESTIMATOR 110 4.6.2 BARTLCTT S ESTIMATOR 119 4.6.3 YUAN S
ESTIMATOR 120 4.6.4 SWAIN S ESTIMATOR 121 4.6.5 CONCLUSION 121 4.7
SUPPLEMENTARY ANALYSIS: INCREMENTAL FIT INDICES 122 4.7.1 DEFINITIONS
122 4.7.2 EXPECTATIONS OF FINITE SAMPLE BEHAVIOR 124 IV 4.7.3 RESULTS
AND CONCLUSIONS 124 4.8 ILLUSTRATIONS 129 4.9 DISCUSSION 130 4.9.1
SUMMARY AND RECOMMENDATIONS 130 4.9.2 LIMITATIONS AND RESEARCH
OPPORTUNITIES 131 5 SUMMARY 132 5.1 SELF-DCTCRMINATION THEORY AND
LOYALTY REWARDS 132 5.2 LARGE MODEL AND SMALL SAMPLE ROBUST COVARIANCE
STRUCTURE MODELING (NOT ONLY) FOR EXPERIMENTAL CONSUMER RESEARCH 133
REFERENCES 135 CURRICULUM VITAC 153
|
| adam_txt |
ON THE FUNCTIONAL SIGNIFICANCE OF LOYALTY REWARDS: AN EXPERIMENTAL STUDY
WITH SMALL SAMPLE ROBUST TESTS OF COVARIANCE STRUCTURE MODELS
DISSERTATION OF THE UNIVERSITY OF ST. GALLEN, GRADUATE SCHOOL OF
BUSINESS ADMINISTRATION, ECONOMICS, LAW AND SOCIAL SCIENCES (HSG) TO
OBTAIN THE TITLE OF DOCTOR OECONOMIAE SUBMITTED BY WALTER HERZOG FROM
GERMANY APPROVED ON THE APPLICATION OF PROF. DR. SVEN REINECKE AND PROF.
DR. TORSTEN TOMCZAK DISSERTATION NO. 3385 DIFO-DRUCK GMBH, BAMBERG 2007
CONTENTS CONTENTS I FIGURES VI TABLES VII ABBREVIATIONS IX ABSTRACT X
ACKNOWLEDGMENTS XI 1 INTRODUCTION 1 1.1 SCLF-DCTCRMINATION THEORY AND
LOYALTY REWARDS 1 1.2 COVARIANCE STRUCTURE ANALYSIS AND EXPERIMENTAL
CONSUMER RESEARCH 2 1.2.1 EXPERIMENTERS' REACTANCE AGAINST COVARIANCE
STRUCTURE ANALYSIS 3 1.2.2 MODEL SIZE AND SAMPLE SIZE 4 2 ON THE CONTEXT
RELATIVITY OF LOYALTY REWARD INTERPRETATIONS AND THEIR EFFECTS ON
SELF-DETERMINED CUSTOMER MOTIVATION 6 2.1 INTRODUCTION 6 2.2 ORGANISM
INTEGRATION THEORY AND CUSTOMER MOTIVATION 10 2.2.1 FIRM-DETERMINED
CUSTOMER MOTIVATION 10 2.2.2 SELF-DETERMINED CUSTOMER MOTIVATION 12
2.2.3 PERCEIVED LOCUS OF CAUSALITY AND LOYALTY INTENTIONS 13 2.3
COGNITIVE EVALUATION THEORY AND LOYALTY REWARDS 14 2.3.1 FUNDAMENTAL
NEEDS AND PERCEIVED LOCUS OF CAUSALITY 15 2.3.2 FUNDAMENTAL NEEDS AND
LOYALTY REWARD INTERPRETATIONS 15 2.4 CONTEXTUAL FACTORS 17 2.4.1
AUTONOMY-SUPPORTIVE REWARD ADMINISTRATION 18 2.4.2 AUTONOMY-SUPPORTIVE
SERVICE CLIMATE 18 2.4.3 INTRINSIC OR EXTRINSIC WORK MOTIVATION OF THE
REWARD PROVIDER 20 2.5 CROWDING IN AND CROWDING OUT EFFECTS 21 2.6
METHOD 22 2.6.1 MAIN ANALYSIS 22 2.6.2 SUPPLEMENTARY ANALYSIS 26 2.6.3
SAMPLE AND SCALES 27 2.7 MAIN ANALYSIS 27 2.7.1 MODEL SETUP 27 2.7.2
MODEL ESTIMATION 32 2.7.3 OVERALL MODEL FIT 32 2.7.4 MEASUREMENT QUALITY
34 2.7.5 MANIPULATION CHECKS 36 2.7.6 TESTS OF HYPOTHESES H1-H8 37 2.7.7
TEST OF MOTIVATIONAL MEDIATION HYPOTHESIS 39 2.8 SUPPLEMENTARY ANALYSIS
39 2.8.1 ANALYSIS STRATEGY AND RESULTS 39 2.8.2 OVERALL FIT OF MIMIC
MODELS 43 2.8.3 MANIPULATION CHECKS 43 2.8.4 TESTS OF HYPOTHESES H9A AND
H9B 43 2.9 DISCUSSION 45 2.9.1 CONTEXT RELATIVITY 46 2.9.2 MOTIVATIONAL
MEDIATION 47 2.9.3 CROWDING IN AND CROWDING OUT EFFECTS 48 2.9.4
LIMITATIONS AND FUTURE RESEARCH OPPORTUNITIES 49 3 ROBUST OVERALL TESTS
OF LARGE COVARIANCE STRUCTURE MODELS 51 3.1 INTRODUCTION 52 3.2 TEST
STATISTICS AND THEIR ASYMPTOTIC DISTRIBUTIONS 56 3.2.1 LIKELIHOOD RATIO
STATISTIC 56 3.2.2 SATORRA-BCNTLCR STATISTICS 58 3.2.3
BARTLETT-CORRCCTED STATISTICS 60 3.2.4 SWAIN-CORRCCTCD STATISTICS 61 3.3
EXPECTATIONS OF FINITE SAMPLE BEHAVIOR 62 3.3.1 LIKELIHOOD RATIO
STATISTIC 63 3.3.2 SATORRA-BCNTLCR STATISTICS 64 3.3.3
BARTLETT-CORRCCTED STATISTICS 64 3.3.4 SWAIN-CORRCCTCD STATISTICS 65
3.3.5 SUMMARY 65 3.4 MONTE CARLO DESIGN 66 3.4.1 SAMPLE SIZE CONDITIONS
66 3.4.2 POPULATION MODELS AND MODEL SIZE CONDITIONS 66 3.4.3 NUMBER OF
REPLICATIONS 67 3.4.4 DATA GENERATION AND MODEL ESTIMATION 68 3.4.5
PERFORMANCE CRITERIA 68 3.5 FINDINGS AND RECOMMENDATIONS 70 3.5.1 TYPE I
ERROR RATES 70 3.5.2 INTERMEDIATE CONCLUSION 74 3.5.3 KOLMOGOROV-SMIRNOV
TESTS 74 3.5.4 PP-PLOTS AND QQ-PLOTS 77 3.5.5 FINAL CONCLUSION 77 3.5.6
SOFTWARE 84 3.6 ILLUSTRATIONS 84 3.7 DISCUSSION 85 3.7.1 A RETROSPECTIVE
VIEW ON APPLIED RESEARCH 85 3.7.2 THE N:T RATIO CRITERION 86 3.7.3
LIMITATIONS AND FUTURE WORK 88 3.7.4 CONCLUSION 90 4 SMALL SAMPLE ROBUST
ESTIMATORS OF NONCCNTRALITY-BASCD AND INCREMENTAL MODEL FIT 91 4.1
INTRODUCTION 92 III 4.2 CENTRAL CHI-SQUARE DISTRIBUTION 94 4.3
NONCENTRAL CHI-SQUARC DISTRIBUTION 95 4.3.1 DEFINITIONS 95 4.3.2 THE
ROOT MEAN SQUARE ERROR OF APPROXIMATION 96 4.3.3 POINT AND INTERVAL
ESTIMATORS 97 4.3.4 ALTERNATIVE METRICS OF THE NONCENTRALITY PARAMETER
98 4.3.5 FINITE SAMPLE BEHAVIOR OF ESTIMATORS 99 4.4 SMALL SAMPLE
CORRECTIONS " 100 4.4.1 BARTLETT-CORRECTED STATISTICS 101 4.4.2
YUAN-CORRECTED STATISTICS 101 4.4.3 SWAIN-CORRECTED STATISTICS 102 4.4.4
NONCENTRAL CASE 103 4.4.5 EXPECTATIONS OF FINITE SAMPLE BEHAVIOR 104 4.5
MONTE CARLO DESIGN 105 4.5.1 SAMPLE SIZE CONDITIONS 105 4.5.2 POPULATION
MODEL 106 4.5.3 MISSPCCIFICATIONS 107 4.5.4 ESTIMATORS OF MODEL FIT 107
4.5.5 DATA GENERATION AND MODEL ESTIMATION 108 4.5.6 NUMBER OF
REPLICATIONS 108 4.5.7 PERFORMANCE CRITERIA 108 4.6 RESULTS 110 4.6.1
TRADITIONAL ESTIMATOR 110 4.6.2 BARTLCTT'S ESTIMATOR 119 4.6.3 YUAN'S
ESTIMATOR 120 4.6.4 SWAIN'S ESTIMATOR 121 4.6.5 CONCLUSION 121 4.7
SUPPLEMENTARY ANALYSIS: INCREMENTAL FIT INDICES 122 4.7.1 DEFINITIONS
122 4.7.2 EXPECTATIONS OF FINITE SAMPLE BEHAVIOR 124 IV 4.7.3 RESULTS
AND CONCLUSIONS 124 4.8 ILLUSTRATIONS 129 4.9 DISCUSSION 130 4.9.1
SUMMARY AND RECOMMENDATIONS 130 4.9.2 LIMITATIONS AND RESEARCH
OPPORTUNITIES 131 5 SUMMARY 132 5.1 SELF-DCTCRMINATION THEORY AND
LOYALTY REWARDS 132 5.2 LARGE MODEL AND SMALL SAMPLE ROBUST COVARIANCE
STRUCTURE MODELING (NOT ONLY) FOR EXPERIMENTAL CONSUMER RESEARCH 133
REFERENCES 135 CURRICULUM VITAC 153 |
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| ctrlnum | (OCoLC)635280547 (DE-599)BVBBV023244284 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
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| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016429773 |
| oclc_num | 635280547 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-384 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-384 DE-188 |
| physical | XII, 152 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| record_format | marc |
| spelling | Herzog, Walter 1980- Verfasser (DE-588)134103637 aut On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models Walter Herzog 2007 XII, 152 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2007 Dissertation Nr. 3385 Robuste Kovarianz (DE-588)4564796-3 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf Treueprämie (DE-588)4185998-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Wirkungsanalyse (DE-588)4224214-9 gnd rswk-swf Rabatt (DE-588)4176747-0 gnd rswk-swf Bonus (DE-588)4146278-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Bonus (DE-588)4146278-6 s Rabatt (DE-588)4176747-0 s Kundentreue (DE-588)4393499-7 s Verbraucherverhalten (DE-588)4062644-1 s Robuste Kovarianz (DE-588)4564796-3 s DE-604 Treueprämie (DE-588)4185998-4 s Wirkungsanalyse (DE-588)4224214-9 s DE-188 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016429773&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Herzog, Walter 1980- On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models Robuste Kovarianz (DE-588)4564796-3 gnd Kundentreue (DE-588)4393499-7 gnd Treueprämie (DE-588)4185998-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Wirkungsanalyse (DE-588)4224214-9 gnd Rabatt (DE-588)4176747-0 gnd Bonus (DE-588)4146278-6 gnd |
| subject_GND | (DE-588)4564796-3 (DE-588)4393499-7 (DE-588)4185998-4 (DE-588)4062644-1 (DE-588)4224214-9 (DE-588)4176747-0 (DE-588)4146278-6 (DE-588)4113937-9 |
| title | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models |
| title_auth | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models |
| title_exact_search | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models |
| title_exact_search_txtP | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models |
| title_full | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models Walter Herzog |
| title_fullStr | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models Walter Herzog |
| title_full_unstemmed | On the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models Walter Herzog |
| title_short | On the functional significance of loyalty rewards |
| title_sort | on the functional significance of loyalty rewards an experimental study with small sample robust tests of covariance structure models |
| title_sub | an experimental study with small sample robust tests of covariance structure models |
| topic | Robuste Kovarianz (DE-588)4564796-3 gnd Kundentreue (DE-588)4393499-7 gnd Treueprämie (DE-588)4185998-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Wirkungsanalyse (DE-588)4224214-9 gnd Rabatt (DE-588)4176747-0 gnd Bonus (DE-588)4146278-6 gnd |
| topic_facet | Robuste Kovarianz Kundentreue Treueprämie Verbraucherverhalten Wirkungsanalyse Rabatt Bonus Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016429773&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT herzogwalter onthefunctionalsignificanceofloyaltyrewardsanexperimentalstudywithsmallsamplerobusttestsofcovariancestructuremodels |