Mobile advertising: supercharge your brand in the exploding wireless market
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXVII, 404 S. Ill., graph. Darst. 24 cm |
| ISBN: | 0470185988 9780470185988 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | MOBILE ADVERTISING SUPERCHARGE YOUR BRAND IN THE EXPLODING WIRELESS
MARKET CHETAN SHARMA JOE HERZOG VICTOR MELFI WILEY JOHN WILEY & SONS,
INC. CONTENTS FOREWORD XI PREFACE XV IN GRATITUDE XXI ABOUT THE AUTHORS
XXV 1. A BRIEF HISTORY OF ADVERTISING 1 2. A DIGITAL REVOLUTION 32 3. A
FIVE-POINTS FRAMEWORK 67 A. INTRODUCTION TO MOBILE ADVERTISING 97 5.
CHALLENGES AND ACCELERATORS FOR MOBILE ADVERTISING 139 6. MOBILE
ADVERTISING MODELS 170 7. CASE STUDIES FROM AROUND THE WORLD 213 8.
TECHNOLOGY*THE LIFEBLOOD OF DIGITAL ADVERTISING 254 9. WHAT COMES NEXT?
290 10. PERSPECTIVES 321 11. CONCLUSION AND RECOMMENDATIONS 366 INDEX
391
|
| adam_txt |
MOBILE ADVERTISING SUPERCHARGE YOUR BRAND IN THE EXPLODING WIRELESS
MARKET CHETAN SHARMA JOE HERZOG VICTOR MELFI WILEY JOHN WILEY & SONS,
INC. CONTENTS FOREWORD XI PREFACE XV IN GRATITUDE XXI ABOUT THE AUTHORS
XXV 1. A BRIEF HISTORY OF ADVERTISING 1 2. A DIGITAL REVOLUTION 32 3. A
FIVE-POINTS FRAMEWORK 67 A. INTRODUCTION TO MOBILE ADVERTISING 97 5.
CHALLENGES AND ACCELERATORS FOR MOBILE ADVERTISING 139 6. MOBILE
ADVERTISING MODELS 170 7. CASE STUDIES FROM AROUND THE WORLD 213 8.
TECHNOLOGY*THE LIFEBLOOD OF DIGITAL ADVERTISING 254 9. WHAT COMES NEXT?
290 10. PERSPECTIVES 321 11. CONCLUSION AND RECOMMENDATIONS 366 INDEX
391 |
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| building | Verbundindex |
| bvnumber | BV035059082 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QR 760 |
| ctrlnum | (OCoLC)174131628 (DE-599)BVBBV035059082 |
| dewey-full | 659.1/44 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
| dewey-raw | 659.1/44 658.872 |
| dewey-search | 659.1/44 658.872 |
| dewey-sort | 3659.1 244 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:59:51Z |
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| institution | BVB |
| isbn | 0470185988 9780470185988 |
| language | English |
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| spelling | Sharma, Chetan Verfasser aut Mobile advertising supercharge your brand in the exploding wireless market Chetan Sharma ; Joe Herzog ; Victor Melfi Hoboken, NJ Wiley 2008 XXVII, 404 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s Werbung (DE-588)4065541-6 s DE-604 Herzog, Joe Verfasser aut Melfi, Victor Verfasser aut http://www.loc.gov/catdir/enhancements/fy0829/2008295482-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0829/2008295482-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0829/2008295482-t.html Table of contents only GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016727614&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sharma, Chetan Herzog, Joe Melfi, Victor Mobile advertising supercharge your brand in the exploding wireless market Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4341131-9 |
| title | Mobile advertising supercharge your brand in the exploding wireless market |
| title_auth | Mobile advertising supercharge your brand in the exploding wireless market |
| title_exact_search | Mobile advertising supercharge your brand in the exploding wireless market |
| title_exact_search_txtP | Mobile advertising supercharge your brand in the exploding wireless market |
| title_full | Mobile advertising supercharge your brand in the exploding wireless market Chetan Sharma ; Joe Herzog ; Victor Melfi |
| title_fullStr | Mobile advertising supercharge your brand in the exploding wireless market Chetan Sharma ; Joe Herzog ; Victor Melfi |
| title_full_unstemmed | Mobile advertising supercharge your brand in the exploding wireless market Chetan Sharma ; Joe Herzog ; Victor Melfi |
| title_short | Mobile advertising |
| title_sort | mobile advertising supercharge your brand in the exploding wireless market |
| title_sub | supercharge your brand in the exploding wireless market |
| topic | Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | Internet advertising Internet marketing Werbung Mobile Telekommunikation |
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