Consumer-centric category management: how to increase profits by managing categories based on consumer needs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
© 2006
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes index In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management |
| Beschreibung: | 1 Online-Ressource (xi, 356 pages) |
| ISBN: | 9781119201632 1119201632 0471785172 9780471785170 |
Internformat
MARC
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| 100 | 1 | |a Karolefski, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer-centric category management |b how to increase profits by managing categories based on consumer needs |c AC Nielsen, with John Karolefski and Al Heller |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c © 2006 | |
| 300 | |a 1 Online-Ressource (xi, 356 pages) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Retail trade / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Retail trade / Management | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Heller, Al |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804175953304223744 |
|---|---|
| any_adam_object | |
| author | Karolefski, John Heller, Al |
| author_facet | Karolefski, John Heller, Al |
| author_role | aut aut |
| author_sort | Karolefski, John |
| author_variant | j k jk a h ah |
| building | Verbundindex |
| bvnumber | BV043385234 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocm62948439 (OCoLC)62948439 (DE-599)BVBBV043385234 |
| dewey-full | 658.7/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.7/8 |
| dewey-search | 658.7/8 |
| dewey-sort | 3658.7 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:24:28Z |
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| isbn | 9781119201632 1119201632 0471785172 9780471785170 |
| language | English |
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| physical | 1 Online-Ressource (xi, 356 pages) |
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| spelling | Karolefski, John Verfasser aut Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen, with John Karolefski and Al Heller Hoboken, N.J. John Wiley & Sons © 2006 1 Online-Ressource (xi, 356 pages) txt rdacontent c rdamedia cr rdacarrier Includes index In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Consumers' preferences fast Retail trade / Management fast Wirtschaft Consumers' preferences Retail trade / Management Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kategorienmanagement (DE-588)4500887-5 gnd rswk-swf Kategorienmanagement (DE-588)4500887-5 s Kundenorientierung (DE-588)4316837-1 s DE-604 Heller, Al Verfasser aut A.C. Nielsen Company (DE-588)2002656-0 oth Erscheint auch als Druck-Ausgabe, Hardcover 0-471-70359-1 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-471-70359-4 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119201632 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Karolefski, John Heller, Al Consumer-centric category management how to increase profits by managing categories based on consumer needs BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Consumers' preferences fast Retail trade / Management fast Wirtschaft Consumers' preferences Retail trade / Management Kundenorientierung (DE-588)4316837-1 gnd Kategorienmanagement (DE-588)4500887-5 gnd |
| subject_GND | (DE-588)4316837-1 (DE-588)4500887-5 |
| title | Consumer-centric category management how to increase profits by managing categories based on consumer needs |
| title_auth | Consumer-centric category management how to increase profits by managing categories based on consumer needs |
| title_exact_search | Consumer-centric category management how to increase profits by managing categories based on consumer needs |
| title_full | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen, with John Karolefski and Al Heller |
| title_fullStr | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen, with John Karolefski and Al Heller |
| title_full_unstemmed | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen, with John Karolefski and Al Heller |
| title_short | Consumer-centric category management |
| title_sort | consumer centric category management how to increase profits by managing categories based on consumer needs |
| title_sub | how to increase profits by managing categories based on consumer needs |
| topic | BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh Consumers' preferences fast Retail trade / Management fast Wirtschaft Consumers' preferences Retail trade / Management Kundenorientierung (DE-588)4316837-1 gnd Kategorienmanagement (DE-588)4500887-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management Consumers' preferences Retail trade / Management Wirtschaft Kundenorientierung Kategorienmanagement |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119201632 |
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