Hallyu pŭraendŭ segyehwa: iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution
한류 브랜드 세계화 이론과 실행 전략
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Korean |
| Published: |
Sŏul
Han'gyŏngsa
2017
|
| Subjects: | |
| Physical Description: | 243 Seiten Illustrationen 23 cm |
| ISBN: | 9788968441509 8968441502 |
Staff View
MARC
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Record in the Search Index
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| geographic | Korea (South) fast |
| geographic_facet | Korea (South) |
| id | DE-604.BV048459647 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:33:07Z |
| indexdate | 2024-07-10T09:38:44Z |
| institution | BVB |
| isbn | 9788968441509 8968441502 |
| language | Korean |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033837679 |
| oclc_num | 1344251524 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 243 Seiten Illustrationen 23 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Han'gyŏngsa |
| record_format | marc |
| spelling | 880-01 Han, Ch'ung-min Verfasser aut 880-02 Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution Han Ch'ung-min chiŭm Korean-wave brands : globalization theory and execution 880-03 Sŏul Han'gyŏngsa 2017 243 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Export marketing / Korea (South) / Management Branding (Marketing) / Korea (South) Popular culture and globalization Popular culture / Economic aspects / Korea (South) Stratégie de marque / Corée du Sud Culture populaire et mondialisation Culture populaire / Aspect économique / Corée du Sud Branding (Marketing) fast Export marketing / Management fast Popular culture and globalization fast Popular culture / Economic aspects fast Korea (South) fast 100-01/$1 한 충민 ut 245-02/$1 한류 브랜드 세계화 이론과 실행 전략 한충민 지음 264-03/$1 서울 한경사 2017 |
| spellingShingle | Han, Ch'ung-min Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution Export marketing / Korea (South) / Management Branding (Marketing) / Korea (South) Popular culture and globalization Popular culture / Economic aspects / Korea (South) Stratégie de marque / Corée du Sud Culture populaire et mondialisation Culture populaire / Aspect économique / Corée du Sud Branding (Marketing) fast Export marketing / Management fast Popular culture and globalization fast Popular culture / Economic aspects fast |
| title | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution |
| title_alt | Korean-wave brands : globalization theory and execution |
| title_auth | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution |
| title_exact_search | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution |
| title_exact_search_txtP | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution |
| title_full | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution Han Ch'ung-min chiŭm |
| title_fullStr | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution Han Ch'ung-min chiŭm |
| title_full_unstemmed | Hallyu pŭraendŭ segyehwa iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution Han Ch'ung-min chiŭm |
| title_short | Hallyu pŭraendŭ segyehwa |
| title_sort | hallyu puraendu segyehwa iron kwa sirhaeng chollyak korean wave brands globalization theory and execution |
| title_sub | iron kwa sirhaeng chŏllyak = Korean-wave brands : globalization theory and execution |
| topic | Export marketing / Korea (South) / Management Branding (Marketing) / Korea (South) Popular culture and globalization Popular culture / Economic aspects / Korea (South) Stratégie de marque / Corée du Sud Culture populaire et mondialisation Culture populaire / Aspect économique / Corée du Sud Branding (Marketing) fast Export marketing / Management fast Popular culture and globalization fast Popular culture / Economic aspects fast |
| topic_facet | Export marketing / Korea (South) / Management Branding (Marketing) / Korea (South) Popular culture and globalization Popular culture / Economic aspects / Korea (South) Stratégie de marque / Corée du Sud Culture populaire et mondialisation Culture populaire / Aspect économique / Corée du Sud Branding (Marketing) Export marketing / Management Popular culture / Economic aspects Korea (South) |
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