Database-Marketing im Retail-Banking:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Bern [u.a.]
Haupt
1995
|
| Schriftenreihe: | Swiss Banking School <Zürich>: Publikation der Swiss Banking School
110 : 7. Lehrgang 1993 - 95 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 50 S. graph. Darst. |
| ISBN: | 3258050783 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Inhaltsverzeichnis
1. Einleitung 7
2. Retail Banking 8
2.1. Strukturwandel und Retail Banking 8
2.2. Begriff des Retail Bankings 8
2.3. Der Retailkunde und seine Geschäftsbeziehungen 9
3. Database Marketing 13
3.1. Definition von Database Marketing 13
3.2. Prozesse des Database Marketing Systems 15
4. Marketinganalyse 19
4.1. Bedeutung und Aufgabe der Analysefunktionen 19
4.2. Statistische Methoden im Ãœberblick 19
5. Aktionsmanagement 23
5.1. Konzeption und Durchführung von Aktionen 23
5.2. Zentrale und dezentrale (regionale) Aktionen 27
6. Client Relationship Management 29
6.1. Kundenbewertung 29
6.2. Generierung von Verkaufs und Betreuungsvorschlägen 34
7. Kommunikation und Verkaufsunterstützung 37
8. Die Database 42
8.1. Begriff und Wesen der Database 42
8.2. Arten von Daten im Database Marketing System 43
9. Rechtliche Rahmenbedingungen 45
10. Schlussbetrachtung 48
Literaturverzeichnis 49
|
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| id | DE-604.BV009978821 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:44:18Z |
| institution | BVB |
| isbn | 3258050783 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006613502 |
| oclc_num | 75507715 |
| open_access_boolean | |
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| owner_facet | DE-N2 DE-M347 |
| physical | 50 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Haupt |
| record_format | marc |
| series | Swiss Banking School <Zürich>: Publikation der Swiss Banking School |
| series2 | Swiss Banking School <Zürich>: Publikation der Swiss Banking School |
| spelling | Hüppin, Frédy-Christian Verfasser aut Database-Marketing im Retail-Banking Frédy-Christian Hüppin Bern [u.a.] Haupt 1995 50 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Swiss Banking School <Zürich>: Publikation der Swiss Banking School 110 : 7. Lehrgang 1993 - 95 Database-Marketing (DE-588)4263308-4 gnd rswk-swf Privatkundengeschäft (DE-588)4115631-6 gnd rswk-swf Privatkundengeschäft (DE-588)4115631-6 s Database-Marketing (DE-588)4263308-4 s DE-604 Swiss Banking School <Zürich>: Publikation der Swiss Banking School 110 : 7. Lehrgang 1993 - 95 (DE-604)BV004329937 110 : 7. Lehrg HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006613502&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hüppin, Frédy-Christian Database-Marketing im Retail-Banking Swiss Banking School <Zürich>: Publikation der Swiss Banking School Database-Marketing (DE-588)4263308-4 gnd Privatkundengeschäft (DE-588)4115631-6 gnd |
| subject_GND | (DE-588)4263308-4 (DE-588)4115631-6 |
| title | Database-Marketing im Retail-Banking |
| title_auth | Database-Marketing im Retail-Banking |
| title_exact_search | Database-Marketing im Retail-Banking |
| title_full | Database-Marketing im Retail-Banking Frédy-Christian Hüppin |
| title_fullStr | Database-Marketing im Retail-Banking Frédy-Christian Hüppin |
| title_full_unstemmed | Database-Marketing im Retail-Banking Frédy-Christian Hüppin |
| title_short | Database-Marketing im Retail-Banking |
| title_sort | database marketing im retail banking |
| topic | Database-Marketing (DE-588)4263308-4 gnd Privatkundengeschäft (DE-588)4115631-6 gnd |
| topic_facet | Database-Marketing Privatkundengeschäft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006613502&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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