Verfügbarkeit: Brand Wars : :: THWS Bibkatalog

Brand Wars :: Combat Strategies for Indian Brands.

A book that proposes cunning competitive strategies for Indian brands to sustain against odds.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Gupte, Rajiv
Weitere Verfasser:	Limaye, Anand
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New Delhi : SAGE Publications, 2021.
Schlagworte:	Branding (Marketing) Stratégie de marque. branding. Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
Beschreibung:	1 online resource (293 pages)
ISBN:	9789354790744 9354790747 9789354790737 9354790739

Internformat

MARC


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245	1	0	\|a Brand Wars : \|b Combat Strategies for Indian Brands.
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300			\|a 1 online resource (293 pages)
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505	0		\|a Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS
520			\|a A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
650		0	\|a Branding (Marketing) \|0 http://id.loc.gov/authorities/subjects/sh2007006470
650		6	\|a Stratégie de marque.
650		7	\|a branding. \|2 aat
650		7	\|a Branding (Marketing) \|2 fast
655		4	\|a Electronic book.
700	1		\|a Limaye, Anand.
776	0	8	\|i Print version: \|a Gupte, Rajiv. \|t Brand Wars. \|d New Delhi : SAGE Publications, ©2021 \|z 9789354790669
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912			\|a ZDB-4-EBU
049			\|a DE-863

Datensatz im Suchindex

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author	Gupte, Rajiv
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contents	Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS
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dewey-search	658.8/27
dewey-sort	3658.8 227
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discipline	Wirtschaftswissenschaften
format	Electronic eBook
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spelling	Gupte, Rajiv. Brand Wars : Combat Strategies for Indian Brands. New Delhi : SAGE Publications, 2021. 1 online resource (293 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS A book that proposes cunning competitive strategies for Indian brands to sustain against odds. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat Branding (Marketing) fast Electronic book. Limaye, Anand. Print version: Gupte, Rajiv. Brand Wars. New Delhi : SAGE Publications, ©2021 9789354790669 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3026873 Volltext
spellingShingle	Gupte, Rajiv Brand Wars : Combat Strategies for Indian Brands. Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat Branding (Marketing) fast
subject_GND	http://id.loc.gov/authorities/subjects/sh2007006470
title	Brand Wars : Combat Strategies for Indian Brands.
title_auth	Brand Wars : Combat Strategies for Indian Brands.
title_exact_search	Brand Wars : Combat Strategies for Indian Brands.
title_full	Brand Wars : Combat Strategies for Indian Brands.
title_fullStr	Brand Wars : Combat Strategies for Indian Brands.
title_full_unstemmed	Brand Wars : Combat Strategies for Indian Brands.
title_short	Brand Wars :
title_sort	brand wars combat strategies for indian brands
title_sub	Combat Strategies for Indian Brands.
topic	Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat Branding (Marketing) fast
topic_facet	Branding (Marketing) Stratégie de marque. branding. Electronic book.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3026873
work_keys_str_mv	AT gupterajiv brandwarscombatstrategiesforindianbrands AT limayeanand brandwarscombatstrategiesforindianbrands

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