Marketing Library and Information Services II: a Global Outlook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
De Gruyter
2013
|
| Schriftenreihe: | IFLA publications
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext Inhaltsverzeichnis |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (424 pages) |
| ISBN: | 311028104X 9783110281040 |
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MARC
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| 100 | 1 | |a Gupta, Dinesh K. |d 1964- |e Verfasser |0 (DE-588)131609084 |4 aut | |
| 245 | 1 | 0 | |a Marketing Library and Information Services II |b a Global Outlook |
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| 505 | 8 | |a Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing | |
| 505 | 8 | |a Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview | |
| 505 | 8 | |a Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences | |
| 505 | 8 | |a Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook | |
| 505 | 8 | |a Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing | |
| 505 | 8 | |a With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc | |
| 650 | 4 | |a Information services / Marketing | |
| 650 | 4 | |a Libraries / Marketing | |
| 650 | 4 | |a Libraries / Public relations | |
| 650 | 4 | |a Libraries | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |2 bisacsh | |
| 650 | 7 | |a Information services / Marketing |2 fast | |
| 650 | 7 | |a Libraries / Marketing |2 fast | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Information services |x Marketing | |
| 700 | 1 | |a Massisimo, Angels |e Sonstige |4 oth | |
| 700 | 1 | |a Koontz, Christie |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Gupta, Dinesh K |t . Marketing Library and Information Services II : A Global Outlook |
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Datensatz im Suchindex
| _version_ | 1804175398637928448 |
|---|---|
| adam_text | CONTENTS
PREFACE. ................................................
9
SECTION
1
MARKETING
CONCEPTS
DINESHK.GUPTA(INDIA),CHRISTIEKOONTZ
(USA)
ANDANGELSMASSISIMO
(SPAIN)
MARKETING
LIBRARY
AND
INFORMATION
SERVICES:
CONNECTING
FROM
PAST
TO
THE
FUTURE.
..............................................
13
JUDITHBROADY-PRESTON
(UK)
CHANGING
MARKETING
CONCEPTS:
CONTEMPORARY
THEORIES
AND
PARADIGMS
INSERVICES
MARKETING
......................................
23
KIRANKAUR(MALAYSIA)
GAINING
CUSTOMER
LOYALTY:
THE
ULTIMATE
INMARKETING.
.............
43
JENNIFER
ROWLEY(UK)
BRANDING
LIBRARIES:
THE
CHALLENGES
AND
OPPORTUNITIES.
..............
55
SECTION2
EXCELLENCE
INMARKETING
CHRISTIEKOONTZ
(USA)
EXCELLENCE
INMARKETING:
2002-2012
...........................
71
HANLIFENGANDWANGYUAN(CHINA)
FALLING
INLOVE
WITH
THE
LIBRARY:
MARKETING
TSINGHUA
UNIVERSITY
LIBRARY
INANINNOVATIVE
WAY
................................
87
EIKEROESNERANDURLIKAOSTRZINSKI(GERMANY)
INTERNET
MARKETING:
THE
SILVER
BULLET
FOR
WEB
2.0?
.................
101
SHARONKOHANDWANWEEPIN(SINGAPORE)
WEB-BASED
MARKETING.
.....................................
115
6
CONTENTS
ROSALINDDORSMAN (AUSTRALIA)
HAVE
YOU
DONE
YOUR
HOMEWORK?
FIVE
YEARS
ONOFACAMPAIGN
LIFE-CYCLE
J27
NANCYCOLLINS(CANADA)
BUILDING
COMMUNITY
AND
FOSTERING
CONNECTION
INACANADIAN
ACADEMIC
LIBRARY
THROUGH
ABUTTONS
CAMPAIGN.
..................
139
FAITHBRAUTIGAM
ANDDENISERALEIGH
(USA)
STORY TUBES
CONTEST:
MARKETING
LIBRARIES
INTHE
DIGITAL
AGE
163
JANEPURDIEANDALYSON
TYLER(UK)
HAPPY
DAYS
FOR
WELSH
LIBRARIES
,
177
CHARLIEBENNETTANDAMEETDOSHI
(USA)
FROM
GEORGIA
TECH
TOTHE
WORLD:
LEVERAGING
EXISTING
CAMPUS
INFRASTRUCTURE
TOMARKET
THE
LIBRARY
TOAGLOBAL
AUDIENCE.
...........
195
SECTION
3
MARKETING
INDIFFERENT
COUNTRIES
ANDLIBRARIES
MESSAOUDA
BOUTABA
ANDNADIA
TEMMAR(ALGERIA)
MARKETING
INALGERIAN
LIBRARIES:
ANOVERVIEW
,
205
LAMIABADRA(FRANCE)
TEACHING
MARKETING
FOR
BETTER
CULTURAL
PROJECTS
MANAGEMENT:
THE
BOOK
TRADE,
INFORMATION
AND
COMMUNICATIONS
DEPARTMENT
EXPERTISE
..
,
213
HELLOKLAUSER
(GERMANY)
MANAGEMENT
AND
MARKETING:
ANINSIGHT
TODEVELOPMENTS
INGERMAN
LIBRARIES
,
229
KANWALAMEEN
(PAKISTAN)
LIBRARY
AND
INFORMATION
SERVICES
MARKETING
INPAKISTAN:
APROFILE
....
,
241
WALQUELINEDOSILVAARAUJOANDMARCIOBEZERRADOSILVA(BRAZIL)
RELATIONSHIP
MARKETING
INBRAZILIAN
UNIVERSITY
LIBRARIES
249
NIVALDO
OLIVEIRA,RICARDODESOUZASETTEAND
VANIANATALDEOLIVEIRA
(BRAZIL)
CREATING
VALUE
FOR
USERS
OFUNIVERSITY
LIBRARIES:
BRAZILIAN
VIEW
263
CONTENTS
7
VERENATIBLJAS(CROATIA)
BEING
ALIBRARY
AND
BEING
VISIBLE
INTHE
COMMUNITY
TODAY.
.........
275
FANGSHUANDYANGZHIPING(CHINA)
MARKETING
LIBRARY
AND
INFORMATION
SERVICES:
EXPLORATION
AND
PRACTICE
OFTHENATIONAL
SCIENCE
LIBRARY
OFTHECHINESE
ACADEMY
OFSCIENCES
287
SOFIAMARGARIDADECASTROBARROSCORREIADOSSANTOS
(PORTUGAL)
MARKETING
ASANACCESS
TOOL
FORPUBLIC
ARCHIVES:
GUIDELINES
FOR
ITS
APPLICATION
INLIBRARIES.
....................................
299
ANAFIGUEIRA,ANDREIASOUSAANDCARLANUNES
(PORTUGAL)
REACHING
THE
ISLANDS
INTHE
COMMUNITY:
MARKETING
PRACTICES
IN
MADEIRA
REGIONAL
PUBLIC
LIBRARY,
PORTUGAL.
......................
315
SECTION4
E-MARKETING
VIVIANAFERNANDEZ
MARCIAL(SPAIN)
E-MARKETING
FORLIBRARIES
..
.................................
335
A.MARCOSBLAZQUEZ
ANDJ
C.
MARCOSRECIO(SPAIN)
DIGITAL
MARKETING
TOOLS
APPLIED
TOTHE
IELIBRARY
.
RAJESHSINGH(USA)
EFFECTIVE
USE
OFSOCIAL
MEDIA
MARKETING
FOR
CUSTOMER
ENGAGEMENT
IN
INFORMATION
ORGANIZATIONS.
..................................
361
SUELIANGELICA
DOAMARAL
(BRAZIL)
MARKETING
STRATEGY
TOMONITOR
LIBRARY
WEBSITES
FUNCTIONAL
PERFORMANCE.
............................................
373
SECTION
5
LISMARKETING
LITERATURE:
AGLOBALOUTLOOK
G.
MAHESHANDDINESHK.GUPTA(INDIA)
LITERATURE
ONMARKETING
OFLIBRARY
AND
INFORMATION
SERVICES:
ANANALYSIS
BASED
ON
GOOGLESCHOLAR.
.........................
387
8
CONTENTS
DINESHK.GUPTA,
G.
MAHESHANDSARVESHPAREEK (INDIA)
MARKETING
LIBRARY
AND
INFORMATION
SERVICES:
ABIBLIOMETRIC
STUDY
OF
IFLA
PUBLICATIONS.
........................................
399
JOACHIM
SCHOEPFEL
(FRANCE)
TOWARDS
THEGLOBAL
LIBRARY:
APPLYING
AGENDA
21TO
LIBRARY
MARKETING.
........................................
409
|
| any_adam_object | 1 |
| author | Gupta, Dinesh K. 1964- |
| author_GND | (DE-588)131609084 |
| author_facet | Gupta, Dinesh K. 1964- |
| author_role | aut |
| author_sort | Gupta, Dinesh K. 1964- |
| author_variant | d k g dk dkg |
| building | Verbundindex |
| bvnumber | BV043037416 |
| collection | ZDB-4-EBA |
| contents | Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc |
| ctrlnum | (OCoLC)858761853 (DE-599)BVBBV043037416 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| id | DE-604.BV043037416 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:15:39Z |
| institution | BVB |
| isbn | 311028104X 9783110281040 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028462064 |
| oclc_num | 858761853 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 online resource (424 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | De Gruyter |
| record_format | marc |
| series2 | IFLA publications |
| spelling | Gupta, Dinesh K. 1964- Verfasser (DE-588)131609084 aut Marketing Library and Information Services II a Global Outlook Berlin De Gruyter 2013 1 online resource (424 pages) txt rdacontent c rdamedia cr rdacarrier IFLA publications Print version record Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc Information services / Marketing Libraries / Marketing Libraries / Public relations Libraries LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Information services / Marketing fast Libraries / Marketing fast Libraries Marketing Information services Marketing Massisimo, Angels Sonstige oth Koontz, Christie Sonstige oth Erscheint auch als Druck-Ausgabe Gupta, Dinesh K . Marketing Library and Information Services II : A Global Outlook http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=641899 Aggregator Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028462064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gupta, Dinesh K. 1964- Marketing Library and Information Services II a Global Outlook Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc Information services / Marketing Libraries / Marketing Libraries / Public relations Libraries LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Information services / Marketing fast Libraries / Marketing fast Libraries Marketing Information services Marketing |
| title | Marketing Library and Information Services II a Global Outlook |
| title_auth | Marketing Library and Information Services II a Global Outlook |
| title_exact_search | Marketing Library and Information Services II a Global Outlook |
| title_full | Marketing Library and Information Services II a Global Outlook |
| title_fullStr | Marketing Library and Information Services II a Global Outlook |
| title_full_unstemmed | Marketing Library and Information Services II a Global Outlook |
| title_short | Marketing Library and Information Services II |
| title_sort | marketing library and information services ii a global outlook |
| title_sub | a Global Outlook |
| topic | Information services / Marketing Libraries / Marketing Libraries / Public relations Libraries LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Information services / Marketing fast Libraries / Marketing fast Libraries Marketing Information services Marketing |
| topic_facet | Information services / Marketing Libraries / Marketing Libraries / Public relations Libraries LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries Marketing Information services Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=641899 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028462064&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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